Barbara D. Email & Phone Number

Phoenix, Arizona Area

• B. DUNNE WITH IT — Marketing Director Nov 2006 – Present
• Dynamic Dental Partners Group - Increased demand for new patients by conceptualizing and executing marketing strategies including digital media and traditional communications. Experienced in successfully utilizing.
• Dynamic Dental Partners Group - Increased demand for new patients by conceptualizing and executing marketing strategies including digital media and traditional communications. Experienced in successfully utilizing.
• Phoenix Heart PLLC - Establish Phoenix Heart as a leading cardiology practice. Increased practice patients by growing the Key Opinion Leader (KOL) referral base. Managed the advertising program. Establish Lunch & Learn.
• Clinicon Corporation - Developed brand strategy for CO2 surgical laser medical device startup including entire product strategy and identity. Created and executed marketing plans, conducted market research, provided.

• Directed and successfully implemented marketing programs, sales support, and communications activities for all clients. Corporate communications and brand management experience in creating effective marketing.
• Abbott Medical Optics – launched WHITESTAR ICETM internationally at European Society of Cataract and Refractive Surgeons and in the US at American Academy of Ophthalmology. Achieved 85% market penetration versus.
• Spineology Inc. – launched SpineoplastyTM OptiMesh for Lumbar Interbody Fusion to physician offices across the US, following a market introduction based on limited product availability. Created a Physician Practice.
• InSound Medical – positioned LyricTM as the only extended wear hearing solution cleared by the FDA for continuous wear. Conducted focus groups with Key Opinion Leaders (KOLs) for product development. Show less

• Set strategic direction for creative group developing marketing programs for client brands. Created speakers bureau programs and advisory boards for ENBREL®. Managed advisory boards for Chiron resulting in first test.
• Teamed with 6 Key Opinion Leaders (KOLs) in rheumatology to develop monograph analyzing competitive product introductions at EULAR in Berlin, Germany.
• Targeted physicians, other… Show more Set strategic direction for creative group developing marketing programs for client brands. Created speakers bureau programs and advisory boards for ENBREL®. Managed advisory.
• Targeted physicians, other healthcare professionals and patients with strategic initiatives including teleconferences, advisory boards, journal articles, newsletters, posters and slide presentations. Show less

• Propel awareness of Allergan products, TAXORAC® Skin Care and LUMIGAN® Glaucoma. Managed 2 direct reports.
• Delivered domestic and international CME programs with Key Opinion Leaders (KOLs) for LUMIGAN® ophthalmic solution and for TAXORAC® Cream 0.1%, indicated for acne vulgaris.
• Collaborated with advertising and promotion managers to promote products and services.

• Market high-speed and high-resolution digital cameras for Redlake MASD, Inc., Eastman Kodak division. Advanced company’s growth goals for high-speed and high-resolution digital cameras used for aerospace and automotive.
• Guided international expansion by working with global franchise managers and marketing teams in Netherlands, Germany, Singapore, Japan, Latin America, Canada and US.
• Developed strategic international distribution relationships in Europe and Japan.
• Achieved 35% growth rate year-over-year in a highly competitive market.
• Implemented and evolved high-impact strategies to target new business opportunities and new markets.
• Refreshed corporate brand with new company website, marketing and promotional materials including annual reports, corporate identity program, brochures, presentations, newsletters and corporate signage.

• Organized domestic and international workshops, speakers bureaus, advisory board, symposia and developed promotional materials for Key Opinion Leaders (KOLs) and research scientists. Launched numerous products.
• Targeted national media with new product information; including The New York Times and Time Magazine.
• Analyzed performance of all media programs to identify the best opportunities for optimization.
• Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
• Conceptualized and wrote project briefs to jump-start the work of outside vendors and internal stakeholders.
• Developed innovative product solutions grounded in clear understanding of customer needs.

Clients include Abbott, Baxter, IDEC, DepoTech and Pharmacia & Upjohn. Organized domestic and international workshops, speakers bureaus, advisory board, symposia and developed promotional materials for Key Opinion Leaders (KOLs) and research scientists.

Clients include Beckman Coulter, Hybritech, Cypress Bioscience, GenProbe and Sakura Finetek USA. National market research campaigns directed to Key Opinion Leaders (KOLs) to determine penetration and recognition of services offered to hospitals, clinics and laboratories on a regional basis. Managed agency and vendor relationships.

Market infusion/drug delivery system devices for managing pain for surgical patients. Worked with Key Opinion leaders (KOLs) on product development. Created product literature, technical presentations, PR and sales tools. Managed agency and vendor relationships.

Market exam and surgical gloves for Safeskin division. Worked with Key Opinion leaders (KOLs) on product development. Created and executed marketing plans, conducted market research, provided sales direction and support, developed and executed product’s brand, positioning, messaging, pricing and promotional platforms. Created award-winning 20 X 20 island.

Market specialty hospital beds/capital equipment for Support Systems International division. Worked with Key Opinion leaders (KOLs) on product development. Managed the low air-loss beds accessory line. Created a Small Business Unit to help facilities assess their pressure ulcer prevalence and in turn, identify trends and opportunities for improvement.

Market emergency medical devices for Life Support Products division. Worked with Key Opinion leaders (KOLs) on product development. Product offering is a variety of specialized equipment for emergency and trauma care to fire departments, ambulance companies, and emergency medical services volunteer organizations throughout the U.S. and worldwide. Launched.

Master Of Business Administration (M.B.A.), Masters Of Business Administration

Masters In Health Administration, Graduate Level Courses

Bachelor Of Science, Business Administration

Emt-1A Certification