Contributed to the successful launch and growth of Georgia’s first medical cannabis dispensaries, supporting the state’s pioneering efforts in the sector by developing and implementing promotional campaigns, coordinating teams, and analyzing performance to drive sales, enhance brand presence, and improve customer engagement Collaborated with national marketing teams to develop actionable campaigns, providing essential creative guidance and messaging briefs and ensure clear direction to Creative, Media and Project Management teams. Ensured seamless coordination with hub sales and production teams, maintained working knowledge of product details and market dynamics while optimizing product launch timings and product mix strategies to inform marketing strategies. Executed, assessed, and enhanced go-to marketing strategies to ensure seamless end-to-end campaign implementation and increase growth and engagement.

Led 5 direct reports in developing and implementing creative marketing campaigns, augmenting team performance through thoughtful evaluations and ongoing assessments.Communicate customer insights to cross-functional teams to coordinate the strategy, development, prioritization, and execution of branded campaigns, holistically and ensure successful launches such as GEICOween campaign.Identified agile opportunities to streamline project workflows and timely delivery of creative assets to stakeholders by analyzing staff utilization, template usage, workload, and efficiency of project management solutions, to decrease project turn-around time by 15% Managed vendor and agency relationships to facilitate content development, planning, and creation from inception to completion by utilizing platforms such as Wrike and Widen to aid in seamless communication, implementation, and execution of strategiesDeveloped and improved processes with organic social media, promotional products, and creative services, to approach branded campaigns holistically, by facilitating collaboration via weekly status meetings, building shared resources with meeting logs that reinforced expectations, promoting follow-up, and accountability

Led a team of 4 direct reports in the planning, implementing, and evaluating a $120M integrated marketing campaign supporting the GEICO Local Office channelCultivated and developed cross-functional relationships with 10 external vendors and several internal teams to support the overall growth of GEICO Local Agent program, while also hiring, training, and managing a team of direct reports in order to prepare for the growth of the GEICO Local Agent program while also assisting in the training of two Supervisors and one new Manager on the teamIdentified operational challenges within the Shared Mail program and designed effective solutions by building, experimenting, and communicating continuously, while managing a variable budget of over $25MMInitiated and worked alongside our Digital Marketing team to launch new campaigns to support GEICO’s local agent business channel including Paid Social Media, Dynamic Display campaigns on Amazon & NextDoor, and Dynamic Digital Video campaigns

Led the creative and media strategy for over 50 local agents across the United States which included contract negation, data analysis, content strategy, and quarterly reviews, providing valuable insights and support across a wide range of marketing mediums, resulting in a 15% increase in co-op program utilization and a reduction in overall marketing expenses.Oversaw end-to-end development, testing, implementation, and onboarding of an online platform that allowed over 14,000 co-op marketing claims to be submitted annually; streamlining the review process across 3 departments.Led branding efforts and content marketing strategy to create a consistent brand identity across all marketing materials and communications.

Produced top New business Sales, Quality performance, and Sales Closure by building and maintaining strong relationships with 8-10 agents at any given timeAnalyzed data and monitored execution to evaluate the effectiveness of action items in place to impact key levers while maintaining accurate records relating to attendance, corrective action, promotions, and performance reportsLed and facilitated Auto-Homeowners sales pilot and created goal package, which contributed 1600 policies to New business book in 2 months

Coached agents by cultivating healthy relationships, performing side by sides, call calibrations, checking for execution, and consistent follow-up to guarantee the agents’ ability to meet and exceed goalsEstablished coaching plans to identify opportunities and develop action items to improve performance and drive resultsAwarded Top Transition Leader with overall rating of 4.79 out of 5 due to high amount of tangible growth

Explained in depth policy information, educating consumers on products that best suited their needsManaged multiple computer applications, while simultaneously managing a high-volume of phone calls dailyAchieved 100% quality control for 2Q and 3Q 2017 by ensuring compliance with company protocol

• Responsible for providing an efficient and professional clerical to manager and supervisor to facilitate the operation of the office• Responsibilities included screening calls, making travel and meeting arrangements, preparing reports and financial data, training and supervising other support staff, and customer relations• Exercised flexibility, excellent interpersonal skills, project coordination experience, and the ability to work well with all levels of internal management and staff, as well as outside clients and vendors

Last Word Productions, Inc. is a multimedia production company that serves as a vehicle for the work and products of Dr. Julianne Malveaux. For the last 15 years the company has centered its efforts on Dr. Malveaux’s public speaking appearances, her work as a broadcast and print journalist, and also as an author. Currently, Julianne Malveaux is President of Bennett College For Women in Greensboro, North Carolina and author of Surviving and Thriving: 365 Facts in Black Economic History.

Assists with the day-to-day operations of the CEDAR CenterManages Fall and Spring Career Week activities inclusive of all career and graduate school fairs, presentations, workshops and receptions.Manages university-wide internship assistance programCoordinates the administration, analysis, and reporting of graduation surveysCoordinates the career education workshop series