Barbara Derkowska-Podhajska work email
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Barbara Derkowska-Podhajska personal email
Barbara Derkowska-Podhajska is a Co Organizer at Growth Meetup. She is proficient in French and English. Colleagues describe her as "I had a chance to attend multiple mentoring sessions with Barbara when I was on the beginning of my road to becoming a Product Marketing Manager. Thanks to her help I was able to understand this role better, sort out my cooperation with product & marketing team and found out what should I focus on in my everyday work. I highly recommend cooperation with Barbara as a never ending source of inspiration and tons of tips and insights related to product marketing!", "I bet you’ve seen a phrase ‘an inspirational and supportive leader’ a lot here. To catch your attention, I could use a more unexpected characteristic, but it wouldn’t be honest. Because the phrase ‘an inspirational and supportive leader’ describes Barbara the best. I worked in Barbara’s team as a Senior Product Marketing Manager. On my first day in the company, she met me, made an intro, and opened a page in Notion titled ‘Evgenia’s role’. “There’s only a part of your responsibilities,” she said. “Another part you can fill in yourself.” That meant to me: I invite you to the city and give you a pair of roller skates, but it’s you who choose where and how fast to roll. The skate in Barbara’s team brought me a lot of discoveries and no one, even tiny, scratch. Because when you’re skating with Barbara, it’s impossible to fall. When I faced a problem, I could openly discuss it with her. She always showed me possible solutions and found the right words that encouraged me to move forward. Our meetings ended with laughter and smiles and filled me with energy for the days ahead. I loved working with Barbara. And if you will be lucky enough to work with her either, you would love it too.", and "Always striving to show the vision and bigger picture and at the same time eager to support even with small problems. As my supervisor and AIESEC Branch Manager in Wrocław, Basia was able to successfuly manage and keep strong relationship with 8 Executive Board members and lead indirectly a structure of over 60 AIESEC volunteers. Coordinating the work of people that have no financial gratification requires management skills to be even on the higher level which should be a proof of Basia's solid skillset. Due to high level of empathy and active listening abilities Basia was able to make each member of her team feel confident that his needs are respected and he is not alone with occurring problems. However she was assertive enough not to take on someone else's problem and aware of the differences between pure friendly relationship and team member - supervisor relationship. Basia had no noticeable problems with plan realization, was always prepared for daily activities and definitely treated such responsibility as one of the most important priorities at that time. When needed she was also able to make tough managerial decissions. Basia's faith in my skills and potential undoubtedly had significant impact on my career path for which I am extremely grateful!"
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Co OrganizerGrowth MeetupWrocław, Pl -
Marketing DirectorSurvicate Jul 2023 - PresentWarsaw, Ma, Pl -
Head Of Product MarketingSurvicate Jan 2022 - Jul 2023Warsaw, Ma, PlBuilt the Product Marketing team and strategy at Survicate - effortless survey softwarefor getting continuous customer feedback at scale. -
Co OrganizerGrowth Meetup Aug 2022 - PresentWrocław, PlWe're creating a community and in-person events for people obsessed with product and business growth. -
Product Marketing ManagerGameanalytics May 2020 - Nov 2021London, United Kingdom, GbLed product marketing at GameAnalytics - analytics software for game developers. Contributed to the company's growth from a single freemium product to a revenue-driving portfolio.• Managed Go-To-Market campaigns including product launches and product updates across 3 product lines.• Acted as a principal product marketer supporting and mentoring other members of the organization.• Ran competitor research and customer interviews to define unique selling points and shape product positioning and messaging.• Aligned the technical and commercial teams through internal communication and training.• Created product collateral and sales enablement materials, including sales decks, fact sheets, FAQs, demo sessions, and more.• Designed early-stage concepts, from landing page wireframes to new feature low-fidelity designs. • Translated technical information to engaging and digestible copy on various channels (blog, email, documentation, website, press).• Supported product management, sales, and customer operations of new products.Key achievements:• Launched over 20 new features and 4+ new products influencing the 36% growth of active users.• Improved cross-functional collaboration by introducing the Internal Product Demo training cycle.• Contributed to the company’s 43% growth in sign-ups through successful marketing campaigns. -
Partner Program ManagerBrand24 Sep 2018 - May 2020Wrocław, Dolnośląskie, Pl• Grew the Brand24 Partner Program from 0 to 1600+ Partners.• Implemented and tested new tactics to scale and optimize the program.• Project managed the creation of the Partner Program, initial research, and integrations.• Built and maintained relationships with Influencers and Key Partners.• Designed Partner Persona and co-created Customer Persona.• Run email marketing campaigns to increase Partners engagement.• Educated Partners on the product’s unique selling points and upgrades.• Created Partner enablement materials: promotional banners, product demos, presentations, landing pages, guides.• Talked with Partners to understand their needs, goals and pain points.• Analyzed CAC, MRR, traffic and conversions to measure performance and create forecasts. -
Social Media ManagerBrand24 Jan 2018 - Sep 2019Wrocław, Dolnośląskie, Pl• Grew and managed Brand24 social media profiles (Facebook, Twitter, LinkedIn, Instagram, Youtube).• Coordinated social media campaigns including the creation of landing pages, graphic design, video editing, copywriting, and use of Messenger bot.• Managed brand reputation through media monitoring and community management.• Communicated product changes on social media.• Gathered product feedback via social listening and customer chats.• Attended the Social Media Marketing World conference in San Diego to increase brand awareness and acquire leads.• Co-created the #SocialRecap video series, run promotion and assisted with video editing.• Analyzed social media traffic and conversions in Google Analytics & Heap.• Recruited and onboarded Social Media Specialist. -
Branch ManagerAiesec Jan 2016 - Jan 2017Montreal, Quebec, Ca• Led a 3-level structure of 100+ people • Co-created and executed strategic plans and OKRs• Led 3 Middle Management teams of overall 50 Project Managers • Led Executive Board of 8 people (Heads of Marketing, Business Development, Talent Management, Sales, Customer Success, Finance) • Built growth-oriented and vision-driven organizational culture • Tracked and analyzed marketing, sales and financial results • Oversaw internal communication, international relations and key strategic partnerships• Chaired and facilitated at 9 conferences• Improved collaboration between Middle Management and Executive Board by creating ONE leadership body -
Head Of Global Exchange ProgramsAiesec Jan 2015 - Jan 2016Montreal, Quebec, Ca• Co-managed around 100 people structure as Executive Board member• Set and executed a development strategy of the area• Managed sales, customer success and marketing of 3 B2C products: Global Volunteer, Global Entrepreneur and Global Talent• Trained and supervised 10 Project Managers• Tracked area performance with a focus on improving conversion rates• Created sales enablement materials: booklets, presentations, emails, documents• Run workshops and presentations at 9 conferences• Developed a new CRM system• Acquired leads by attending and organizing local events• Developed customer personas based on research and customer insights -
Project Manager & Team LeaderAiesec Feb 2014 - Mar 2015Montreal, Quebec, Ca• Led 2 teams of 4 people each, awarded as the Best Leader• Managed 2 projects (project initiation, planning, execution, control, and closure)• Improved and managed the Career Paths Program for 80 people• Designed and implemented the Reward & Recognition System• Coordinated 31 international volunteers and 28 local volunteers• Rebuilt, promoted and oversaw the Buddy Program -
Communication Team MemberAiesec Oct 2013 - Jan 2014Montreal, Quebec, Ca
Barbara Derkowska-Podhajska Education Details
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Loughborough University LondonDigital Marketing -
Wroclaw University Of Economics And BusinessInternational Business
Frequently Asked Questions about Barbara Derkowska-Podhajska
What company does Barbara Derkowska-Podhajska work for?
Barbara Derkowska-Podhajska works for Growth Meetup
What is Barbara Derkowska-Podhajska's role at the current company?
Barbara Derkowska-Podhajska's current role is Co Organizer.
What is Barbara Derkowska-Podhajska's email address?
Barbara Derkowska-Podhajska's email address is ba****@****ate.com
What schools did Barbara Derkowska-Podhajska attend?
Barbara Derkowska-Podhajska attended Loughborough University London, Wroclaw University Of Economics And Business.
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