Barbara Di Nezza Email & Phone Number

Ville De Paris, Île-De-France, France

Paris

- Project Management, contributing to the Group Digital Transformation Strategy and improving O+O group objective - Optimization of CRM Tools solutions for more personalized and innovative customer communication and interaction- Referent of CRM Release Plan for France in AS Watson Group- Change management owner for France in the - Referent of Support for all CRM Tools in system architecture

Milan

- Profiling and implementing of Newsletter Campaign calendar- Integration of dedicated activites for targeted customers- Project Management to improve the customer registration process- Cyclical reporting of digital KPIs- Support on the implementing of new eCommerce- Social Media Strategy & Editorial Plan with the aim to integrate a multichannel strategy in the customer journey

Milan

- CRM Caldendar: organization and setting of Newsletter, App notification, SMS, DM, VIP activites- Reporting and analyisis of customer journey- Editorial calendar for Blog and Social Media in multichannel coherent integration of contents- Development of marketing strategies for customer engagement

- Reporting and analysis of data for store KPIs and B2B proposal- Software management: improving of the B2B and CRM plaform - Ownership of one-shot global survey with competitors and industry analysis- Creation of training manuals

Milan

- Creation of a CRM System and database for a improved organization and managing of contracts and campaigns- Supporting on social media strategy for event management - Engaging and profiling prospect customers with increse of customer portfolio - Event management organization for partners

Master, Social Media Management

Laurea Magistrale Lm, Management Per L'Impresa, 110

Erasmus+

Laurea Triennale, Economia E Gestione Aziendale - Profilo Service Management