Barbara Dodd Email & Phone Number

Richmond, Va, Us

Richmond, Virginia, United States

• Serve as public relations officer and media spokesperson• Advise executive leadership on communications strategy for internal/external audiences• Manage print collateral, website, digital communiques and social media content• Collaborate with advancement team members on capital and annual campaign materials• Develop key messages for institution with senior leaders• Oversee livestreaming, photography, designers, and other creative professionals• Write, edit, proof and distribute digital publications, press releases, advertising copy, talking points, video scripts, social media posts and presidential transition communications

8 North Laurel Street, Richmond, Va 23220

A thriving Episcopal parish across from Monroe Park and next door to the Altria Theater, GHTC has 500+ members, many of whom I know personally. The role required authentic relationships, continuity and trust on many levels during multiple leadership transitions. From developing graphic standards and creating clear, cohesive communications (online/print/social) to welcoming and engaging members and visitors, my job supported the ministries and people of the church. For three years, I managed the annual giving campaign with volunteer (lay) leaders. Securing planned gifts through the Legacy Society involved donor stewardship and visits; I also researched and wrote grant proposals. As a proficient writer, proofreader, and relationship builder, I led a complete redesign of the church's website and internal/external messaging. Through donor solicitation and stewardship, more than 95 percent of pledges were paid even while the church was closed for 13 months during the pandemic.

Richmond, Virginia Area

As the agency's PR officer, I organized, planned, promoted and communicated on a variety of community development and housing topics. Researching, writing and editing of talking points, press releases, web copy, social media (Facebook/Twitter/SharePoint [intranet]/Wordpress/Constant Contact) were part of my everyday work.

Richmond, Virginia Area

Communications team member with expertise in project management, planning, strategy, and tactics. Responsible for developing, implementing, managing and documenting internal communications activities for agency's largest division (1000+ employees). Topics include organizational change communications, branding, traditional and new media strategies.

Created and oversaw integrated strategic communication to raise awareness about the Board and its policy activities. Provided direction and support for marketing and strategic planning. Simplified complex information using tools such as:• social media• surveys• presentations• e-news• website• blog• video & print (newsletters, brochures & reports)Served as initial media contact; drafted talking points, speeches & press releases. Excellent writer (AP style), speaker & presenter. Solid proofreader, editor, trainer & influencer. Developed effective budgets, policies, procedures, communication plans & strategies; evaluated results using analytics.Robust content creator/editor in MS Office (Word/PowerPoint/Excel) + Adobe InDesign, Photoshop & iMovie. Analytical, detailed problem solver with experience managing project details & priorities while meeting deadlines. Business background, strategic expertise, and insight led to participation in numerous workgroups and committees (state and national) on communications. Handled special projects/events, campaigns, crisis communications, sensitive information & public awareness for small state agency. Diverse stakeholders included:• local and state policymakers• media• non-profit organizations• state government agencies• service providers• individuals with disabilities and their families• educators• advocates & Board members

Beginning as Print Solutions, the company has evolved. As a boutique firm specializing in writing, design, and marketing consultation for clients in various B2B and B2C audiences, my role includes:• planning and implementing integrated, strategic marketing/communication strategies• providing tactical direction to teams of creative personnel (writers, designers, photographers)• working directly with clients on key messaging, branding, processes, plans, budgets, and cost-effective solutions• writing copy for client communications...including video scripts, social media posts, annual reports, press releases, presentations, brochures, sales sheets, and more• editing and proofing publications, presentations, and digital copy• serving as project manager for print collateral plus social media, video, e-news, web copy, and other communications tools across multiple platforms • business development• negotiating contracts & managing for profitability

I was responsible for planning the details of company special events, layout and design of forms and manuals, and coordinating training for 500+ physicians' offices in GA, SC, & NC. I moved to DE and started my own company, beginning as a graphic designer.

I created marketing materials to support a field staff of 30 agents across SC. I served as the team liaison with the host bank, providing sales reports, budgets, and NASD compliance data. I earned a series 6/63 NASD license and also an insurance license. Other duties included coordinating special events, such as statewide sales meetings at off-site locations, training new account executives, and producing a newsletter and other communications in conjunction with the client bank and corporate HQ.