I develop the strategy for initiatives focused on business and marketing transformation, and oversee their effective execution through accuracy, building buy-in and strong project management skills. My deep knowledge of Victor’s business operations and products, combined with strong relationships built on trust, are key to my success in leading transformational change. I also lead the implementation of integrated marketing and communications campaigns that drive growth and increase engagement with clients with a small, but mighty, Canadian team. I apply a coaching mindset to my leadership—and look for team building opportunities both locally and globally wherever possible. Specific initiatives include:• Led the transformation of the Victor Canada marketing team from a department that employed traditional marketing tactics to a streamlined, modern marketing team that focuses on marketing automation, Voice of Customer, data/analytics, and higher value growth initiatives. • Played a key role in the digital transformation of the company by managing/overseeing the development of its key digital assets (from a both a marketing and UX/UI perspective) over a two-year period. • Led the marketing team in Canada in successfully rebranding from ENCON to Victor over a 10-month period with a well-crafted strategy and action plan. • Led the development and execution of the internal communications strategy for the global rollout of the new Victor brand to 850 colleagues in six different operating companies and six countries over a three-month period. • Identified the need and opportunity to outsource Group Benefits sales and client communications to a third-party firm to address the capacity issue within a three-person marketing department. The successful transition of this work has freed up resources to focus on higher value, strategic marketing initiatives that can grow the business.

Harnessed strong leadership and coordination skills to manage a high-volume of critical tasks executed by the marketing and communications team, including direct mail campaigns, media relations activities, maintaining digital assets (website/intranet), delivering knowledge webinars for brokers/clients, developing thought leadership materials, and a wide range of internal and external communications initiatives. Also played a leadership role in the management of the company’s risk management program, which included the strategy and execution in developing a new online learning platform with educational courses for clients and brokers and introducing a national webcast as a solution to replace an annual nine-city seminar tour, which achieved a savings of just under $100,000, plus a significant savings in resources.

Promoted in 2008 to manage the marketing and communications team (four direct reports); however, my title did not change. Played a key role in establishing the first-ever marketing and communications department for the business. This required a strong focus on establishing processes and ongoing and clear communications at all levels of the company to build awareness and buy-in. Key initiatives:• Developed and executed communications plans for divisional initiatives, such as the personal lines division name change and a strategic partnership with a leading carrier.• Worked with the VP to create a strategic direction to develop and implement new ENCON visual identity and consolidate fragmented brands from other divisions/units.• Served as project manager for the redesign of the company's corporate website in 2008.

Managed the strategy and execution of media relations campaigns, special events and web development for a range of clients, including Cogency Semiconductors Inc., Finactive, Canadian Sport Awards and ALS Society of Canada.Key achievement: Managed the media relations and all logistics of a six-day Foresters Financial youth leadership conference ($1 million budget) for 100 youth aged 16-22 from three countries, held in Calgary.

Served as the communications strategist for special projects and worked directly with the president to advance the university's community outreach program. Key achievement: Developed the strategy and execution of UBC’s inaugural community outreach program, which included the university’s first-ever AGM in downtown Vancouver, printed annual report, community annual report (sponsored, printed and distributed by the Vancouver Sun across the province) and first-ever digital annual report (one of the first universities in Canada to do this at the time).

Served as a team lead in delivering public relations and project management consulting services to a range of clients, including Rogers (formerly Cantel), Intrawest, Ocean Spray and BC Transplant Society.Key achievement: Managed an award-winning campaign to launch a new organ donor registry for the BC Transplant Society that included television ads, brochure, sponsorship program and media relations.

Provided communications expertise and support to the UBC Development Office, which included project management, special events and speech writing.Key achievement: Researched and wrote speeches for the president, chancellor and other key faculty members for university events.

This diverse role was created for me after completing a two-month internship program. My responsibilities included internal communications, advertising, media relations and serving as the marketing representative for the firm's high technology practice area.Key achievement: Managed the development and production of a 38-page report on the Canadian biotechnology industry that received accolades from provincial premiers and key business/industry leaders for its representation of the industry.