May 2018 - Dec 2024
AeroLeads people directory · profile
Barbara Frey Olson Email & Phone Number
Marketing Strategy, Loyalty and Data Driven CRM
1 work email found
@lacek.com
3 phones found area 847 and 612
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Role
Marketing Strategy, Loyalty and Data Driven CRM
Location
Minneapolis, Minnesota, United States
Who is Barbara Frey Olson? Overview
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Quick answer
Barbara Frey Olson is listed as Marketing Strategy, Loyalty and Data Driven CRM based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at lacek.com, phone signal with area code 847, 612, and a matched LinkedIn profile for Barbara Frey Olson.
Barbara Frey Olson previously worked as Vice President, Strategic Services at The Lacek Group and Marketing Consultant at Independent Consulting. Barbara Frey Olson holds Executive Leadership Program from University Of Minnesota - Carlson School Of Management.
Company email context
Email format at lacek.com
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{first_initial}{last}@lacek.com
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AeroLeads found 1 current-domain work email signal for Barbara Frey Olson. Compare company email patterns before reaching out.
Profile bio
About Barbara Frey Olson
Results-oriented Marketing Leader that drives sales and profitability through effective, measurable data-driven marketing initiatives focused on acquiring and retaining profitable customers. I have strong experience working in marketing agency client management and business development as well as business integrated marketing campaign and P&L management. Extensive customer marketing experience in loyalty, CRM, promotion, integrated marketing programs, and partner marketing. I'm customer-focused, numbers-driven. I move insights to action. I take complex, broad and big ideas and translate them into clear and attainable visions by problem-solving, developing an integrated marketing plan of action and engaging marketing teams and others in a positive and genuine manner. I have an entrepreneurial spirit. I have B2C and B2B industry experience in Retail, Financial Services, Telecommunications, Travel Hospitality and Hearing device industry. I build strong business relationships. Experience includes Best Buy, Dine Equity, Visa USA, MasterCard, Marriott, Rezidor Hotels, Regent Cruiselines, Merrill Lynch, AT&T Bellsouth, Bank of America, Great Clips, TGI Friday's and Simple Ear. Specialties:Loyalty Marketing (Digital, Mobile and offline) , CRM, Customer Segmentation, Integrated Consumer Marketing, Customer Experience Marketing, Promotions, Partnerships, Coalition Marketing, Account Relationship and P&L Management, Encouraging and inspiring others, golfing and biking ☺
Listed skills include Integrated Marketing, Loyalty Marketing, Segmentation, Crm, and 46 others.
7 roles · 37 years
Barbara Frey Olson work experience
A career timeline built from the work history available for this profile.
Marketing Consultant
Independent Consulting
Marketing consulting and strategy on new startups and customer retention and CRM strategy for marketing agency clients.
Jun 2012 - May 2018
Marketing Lead
Mend After Cancer (Community Based Start Up)
MEND, a cancer recovery community and marketplaceMEND After Cancer is a new start up cancer recovery online store and community that helps people heal more quickly after treatments end. We support overwhelmed patients and their Loved Ones with curated advice, products and services that speed recovery.
Aug 2017 - Apr 2018
Senior Vp, Loyalty & 1:1 Solutions
Cogensia, A Cac Group Company
- Lead Loyalty & 1:1 Marketing Consulting practice leveraging best in class database analytics at Cogensia.
- Know and segment customers to find actionable insights.
- Design, Execute and Measure marketing initiatives to drive business results
- Evaluate and enhance the success of current marketing initiatives
- Find new profitable customers
- Provide the infrastructure to work with and manage Big Data
Aug 2014 - Jul 2017
Vp Senior Director, Marketing
Leader of Best Buy Loyalty Marketing with over 25M members. Managed program strategy to execution leading large cross functional team and loyalty agency. Launched new premium tier strategy, developed new merchant funded value add communications and moved program to digital /mobile marketing focus. Large P&L and ROI responsibility. Also initiated new work.
Mar 2008 - May 2012
Vp, Enterprise Marketing & Client Services
Leader on Carlson Customer Centric Transformation team to grow loyal customers and increase revenue and profitability for total Carlson organization. - Developed and launched new global consumer loyalty program for 900+ hotels with Carlson Hotels global team in 3 continents and 11 languages- Transformed B2B channel program for travel business- Developed.
1998 - 2007
~9 yrs
Senior Vice President, Client Services
Wiken Promotion And Advertising
Developed and managed relationship marketing business to get, keep and grow profitable customers in a small dynamic agency. End-to-end responsibilities for program design, economic modeling, partner negotiations, integrated communications, database direction, customer service, and ongoing program strategic planning and evaluation. Directed development of.
1989 - 1998
~9 yrs
2 education records
Barbara Frey Olson education
Executive Leadership Program
University Of Minnesota - Carlson School Of Management
Bachelor Of Science (Bs), Marketing & Finance
University Of Minnesota - Carlson School Of Management
FAQ
Frequently asked questions about Barbara Frey Olson
Quick answers generated from the profile data available on this page.
What is Barbara Frey Olson's role at their current company?
Barbara Frey Olson is listed as Marketing Strategy, Loyalty and Data Driven CRM.
What is Barbara Frey Olson's email address?
AeroLeads has found 1 work email signal at @lacek.com for Barbara Frey Olson.
What is Barbara Frey Olson's phone number?
AeroLeads has found 3 phone signal(s) with area code 847, 612 for Barbara Frey Olson.
Where is Barbara Frey Olson based?
Barbara Frey Olson is based in Minneapolis, Minnesota, United States.
What companies has Barbara Frey Olson worked for?
Barbara Frey Olson has worked for The Lacek Group, Independent Consulting, Mend After Cancer (Community Based Start Up), Cogensia, A Cac Group Company, and Best Buy.
How can I contact Barbara Frey Olson?
You can use AeroLeads to view verified contact signals for Barbara Frey Olson, including work email, phone, and LinkedIn data when available.
What schools did Barbara Frey Olson attend?
Barbara Frey Olson holds Executive Leadership Program from University Of Minnesota - Carlson School Of Management.
What skills is Barbara Frey Olson known for?
Barbara Frey Olson is listed with skills including Integrated Marketing, Loyalty Marketing, Segmentation, Crm, Strategy, Marketing Strategy, Loyalty Programs, and Relationship Marketing.
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