Together with the Director, the Board is responsible for strategy, personnel, financial resources and external representation.

Bridgeing the gap between business and technology, I execute needs analysis and lead the design of solutions that deliver value to stakeholders. I outline actions for managing change and transformation to ensure that the targeted value can be achieved in a specific context and setting. Customer and user centricity are at the forefront of all my endeavours. • Led and executed digital transformation initiatives to increase customer engagement, automate business processes and ensure growth through digital services and solutions• Executed design thinking and business analysis to evaluate new business models in terms of market attractivity, value proposition, financial viability, technologial feasibility and sustainability• Strategized market entry into new segments through M&A, partnerships, and organic growth• Acted as project lead from design to global roll-out of data services standardizing procedures towards self-service, guided workflow execution and efficient customer support • Created awareness, roadmaps and a portfolio for AI/ML prototype and pilot AI/ML solutions increasing the data maturity of the company• Became a subject matter expert in digital services and business modeling, equipping staff with the necessary tools, knowledge, and training; presented to C-suite on initiatives and actions to digitally transform workflows and business processes• Liaising with clients, research and technology partners

In this role, I served as the Executive Director for the "Master of Advanced Studies (MAS) / EMBA in Industrial Engineering and Management" program. In addition my responsibilities encompassed teaching of economis and entrepreneurship, the acquisition and execution of knowledge transfer projects with regional industries, and to provide coaching to startup and growth initiatives within the industry.• Executive Director of the "Master of Advanced Studies (MAS) / EMBA in Industrial Engineering and Management"• Acquisition and implementation of knowledge transfer projects with the regional industry in the areas of innovation, business models, business development, and product management• Coaching of startup and growth initiatives in the industry (including SFS Intec, VAT, Liebherr, ThyssenKruppPresta)• Elected as member of the Senate representing middle faculty members from 2006 to 2016• Independent consultant (freelance) focusing on design thinking, lead user innovation, digital strategy, and new business models (e.g. Wienerberger, Wolfvision)• Lecturer at the Vienna University of Economics and Business on theory of the firm and innovation economics

• Managed and orchestrated subsidiary marketing strategy, marketing controlling, subsidiary business review processes and communications• Designed and managed Microsoft proprietary business-supporting tools, including CRM and local MS.com web-services, to facilitate subsidiary sales execution, marketing and customer & partner services • Developed and controlled business requirements, data quality standards and key performance metrics for local operations; drove implementation of global platform, tools and processes including CRM/system vendors • Contributed to regional and global initiatives that focus on business effectiveness and operational excellence

• Led the “Options Restructuring Team” to maximise value of existing 3G Mobile assets divesting and outplacing resources after decision by headquarters to close commercial activities in Switzerland• Responsible for developing, implementing and managing the 3G Mobile launch offer portfolio, i.e. bundling of products and services• Led a team of product & services managers responsible for customer acquisition and usage stimulation, managed segment plan, budget and P&L

• Created 2.5/3G product roadmap & portfolio (unified messaging, mobile data and rich-media services) for both business and consumer segments; developed business cases, managed cross-functional corporate relations with PR, customer care and Vodafone • Drove and managed the implementation of critical company activities, special innovation projects, conducted project status reviews and ensured delivery of end to end products • Supported head of unit in line management including budgeting, controlling, headcount planning, performance evaluation, skills management and organisation Defined and managed 1 out of 6 exploration programs of Corporate Technology (CHF Mio 40 annual operating budget, 160 employees) • Researched, assessed and delivered macroeconomic and public policy issues for the formulation of corporate strategy and regulatory affairs amid privatisation and liberalisation of the telecommunications industry

Defined and managed 1 out of 6 exploration programs of Corporate Technology (CHF Mio 40 annual operating budget, 160 employees) including the elaboration of technology roadmaps, prototyping, business modeling, business planning and internal consulting to Swisscom operational business units in the area of corporate strategy and new product development - Program Service Design & Media (1.01 – 4.01) - Project “Comspace”: Personal Communication Portal (5.99 – 12.01)

Consultant for business process reengineering and digital transformation