Maintained oversight of organization-wide internal and external communications to support member engagement, continuous quality improvement, network development, medical management and regulatory-driven initiatives. Provide strategic guidance to senior leadership on the messaging for/identification of communication platforms, maintain oversight of the Agency for Health Care Administration (AHCA) approval process for enrollee materials and provider communications. Identify and collaborate with community partners to build sustainable partnerships to create programs that address the social determinants of health.Select Achievements:• Built a communications department to support the re-procurement of Prestige Health Choice’s contract with AHCA to participate in the Statewide Medicaid Managed Care program; resulting in the successful submission of more than 1,200 documents during the re-procurement process• Launched inaugural media outreach campaign to position Prestige Health Choice senior management as key opinion leaders based on awards, honors and leadership appointments• Launched inaugural associate volunteerism program to support Feeding Florida during 2017 holiday season resulting in all seven Prestige offices reaching 80 percent participation rate with four offices reaching 100 percent participation and the delivery of more than 1,300 pounds of food to Feeding Florida food banks around the state

Provided oversight and development of member and provider-facing communications for Medicare and Medicaid lines of business. Supported employee recruitment and retention initiatives through the development of internal communication materials. Identified optimal communication platforms and messaging to drive network development, quality improvement, membership growth and retention. Worked with external vendors serving as enterprise-wide communications source matter expert on Medicare-related issues and activities. Select Achievements:• Built multi-departmental communication materials to roll out Sunshine Health’s first-ever electronic prior authorization (eAUTH) program to streamline network hospital administrative workflow processes – resulting in a 40% adoption rate within the first 10 days• Served as sole interdepartmental communications liaison using health plan member claims data to identify network providers’ patients/members identified with potential gaps in care – resulting in a 30% increase in office visits within first 30 days of program launch.• Launched organization’s Adobe Experience Manager (AEM) website.

Provided oversight and development of all sales communications for Medicare Advantage products. Identified optimal communication platforms and messaging to generate results and ROI for quality performance measures, sales, Medicare Advantage enrollment/retention, downstream marketing and network development initiatives. Select Achievements:• Worked closely with Crozer-Keystone Health System (CKHS) and Gateway Health leadership to ensure that approximately 6,000 affected beneficiaries would continue to be able to access the CKHS network following the termination of Bravo Health Plan in March 2014. Rolled out a direct response advertising campaign in Delaware County, PA that resulted in 785 leads for Gateway Health at a cost of $29 per lead -- converting into a subsequent enrollment of 401 new members at a cost of $56 each• Realized 50% savings for the printing and fulfillment of 2015 Medicare enrollment materials by eliminating legacy relationships and establishing direct relationships with new print vendor• Contributed to more than 15% growth in Medicare membership during 2015 Medicare Annual Enrollment Period through the creation of a three-stage direct response mail campaign. Responsible for all copywriting, creative development and supervision of third party vendors/Gateway Health stakeholders

Provide strategic development and oversight for internal and external marketing communication programs that effectively describe and promote the organization. Oversee all strategic messaging and marketing communication efforts for Medicare and Medicaid lines of business. Serve as primary liaison between providers, sales organization and membership. Responsible for copywriting and developing member and provider newsletters, presentations, educational materials, sales collateral, directories, manuals, promotional items and website content while ensuring compliance with regulatory guidelines. Provide strategic guidance and oversight of public relations activities. Serve as lead project manager for marketing communication programs that support expansion, member retention, network development and enrollment initiatives; Designed and wrote 100+ Healthy Living website portal to support performance measurement, patient education and disease management initiativesReduced production costs by more than 50% for 2013 Annual Enrollment Period marketing materials Realized more than $40,000 in cost savings by streamlining and consolidating English and Spanish pre-enrollment marketing materials to support 2012 Medicare Annual Enrollment PeriodRolled out inaugural member and provider communications to support launch of Medicaid line of business, resulting in the Agency for Health Care Administration (AHCA) selecting CareFlorida (Preferred Care Partners’ Medicaid line of business) as the statewide standard for all Medicaid education materials.

Prepared strategic messaging for all Medicare Advantage products. Developed corporate and marketing communication programs to support enrollment, expansion and retention initiatives. Responsible for managing $9 million advertising budget. Select Achievements:Received 2007 Gold MarCom Award for writing inaugural CarePlus bilingual member newsletter to support member retention following Humana, Inc. acquisitionOversaw membership increase of more than 15% with the launch of first bilingual CarePlus direct response advertising campaignSupported Humana’s expansion from 25 to 46 states – resulting in a 102% increase in 2005 Medicare Advantage enrollmentDrove 77% membership increase by rolling out nationwide Medicare Part D benefit First to market with Medication Therapy Management program nationwide to consumers and providers

Built and oversaw internal and external communication programs for nation’s sixth largest NIH-funded biomedical research center. Supported clinical studies, pharmaceutical product launches and fundraising. Select Achievements:Responsible for a 33% increase in 2001 donor enrollment through the creation of Benchmarks Magazine Generated first-ever feature story in Los Angeles Times on clinical research underway at LA BioMedServed as primary public affairs liaison between Harbor-UCLA Medical Center’s Faculty Society and Los Angeles County Board of Supervisors, national and state medical societies, local civic coalitions and news media during 2002 County Department of Health Services redesign which resulted in the successful continuation of Harbor UCLA Medical Center’s status as a Level 1 trauma care centerPositioned LA BioMed scientists as global source matter experts through the implementation of an electronic newswire programBuilt new web site architecture to support brand and business development initiatives

Built and managed global marketing communications department for a $450 million medical device manufacturer. Worked with senior leadership to create and implement investor relations, public relations, consumer and trade print, web-based advertising and physician loyalty programs. Managed all media buying, collateral development and trade show activities with a $7 million budget. Coordinated all FDA labeling activities; oversaw creative development and implementation of nation’s first consumer breast augmentation print advertising campaign. Created and managed physician turn-key advertising program to support physician retention initiatives. Created and rolled out training materials for sales force throughout North America. Built and oversaw in-house graphic design department with seven direct reports and external vendors. Select Achievements:Realized nearly $2.5 million in savings by consolidating all marketing communication functions following the acquisition of Collagen Aesthetics Corp.Facilitated an annual savings of $200,000 by creating an in-house media buying department for national consumer and trade print advertising programsContributed to a 30% increase in 1999 sales by rolling out a value-added marketing program to more than 1,000 North American-based plastic surgeonsCo-chaired web team to create and maintain a 100+ page interactive consumer and physician website.Eliminated all literature backorders by successfully outsourcing all fulfillment to more than 14,000 plastic surgeons and sales force throughout North America

Managed the Quest brand for seventeen laboratories throughout the United States; supported marketing activities for 5 business units. Developed and rolled out sales training materials in conjunction with product launches. Scheduled and supervised all North American trade show activities, developed themes, messages and booth graphics. Published bi-monthly internal Nichols Institute newsletter. Collaborated with senior leadership to bring new assay methodologies to new levels of awareness and acceptance. Select Achievements:Maximized operational efficiency by working with senior leadership to create a centralized corporate communications department for Quest Diagnostics following the spin-off of Corning Life Science’s reference laboratories and Nichols InstitutePositioned Nichols Institute as Quest’s premiere innovator in viral load testing by launched Genotyping and 2nd generation PCR testing to an international audience of more than 9,000 scientists and molecular microbiologists during the 37th Interscience Conference on Antimicrobial Agents CongressStrengthened the Nichols Institute brand as Quest’s Center for Innovation by authoring portions of the 1996 Annual Report