• Lead Marketing/Communication team of direct reports to provide support on a global scale • Develop and execute marketing communications strategies, campaigns, and programs• Cultivate relationships with KOLs (key opinion leaders) to foster advocacy and support• Write key consumer-facing messaging and copy for use consistently across all integrated marketing channels on a global level• Lead the maintenance of the website, adding dynamic content weekly• Created numerous applications to help Asensus win awards such as MedTech Breakthrough, Triangle Business Journal "Best Places to Work"/"Leader in Diversity", and the Fierce Innovation Health Awards.

Played a pivotal role in helping businesses within the Washington DC region thrive by delivering expertly crafted corporate communications, marketing collateral, press releases, website content, and advertising materials. Focus was specifically on businesses providing health and wellness services. Clients included:• Cassetta Physical Therapy• Root Healthcare• City First Enterprises• Ballet Caliente• Leadership Southern Maryland• In Motion Dance • Calvert County Government Parks & Recreation• Gryphon Technologies

Developed both print and online marketing and communications materials to promote and competitively position Calvert County. Tasks included analyzing customer requirements, developing messaging architecture and driving the creative development process.Software Used:* Constant Contact/Mail Chimp* Adobe Creative Suite* Microsoft Office Suite* Zendesk

• Spearheaded the creation and design of all marketing, communication, and advertising materials, including a 32-page bi-annual magazine, driving brand visibility and engagement.• Revitalized and executed the school’s marketing and business development plan, resulting in increased enrollment and community presence.• Cultivated and managed relationships with current and prospective donors, boosting contributions and support for school initiatives.• Represented the school as PR liaison and spokesperson at community events, enhancing the school’s reputation and community ties.• Led a comprehensive overhaul of the school website, integrating updated technology to improve user experience and information accessibility.

* Partnered with internal teams and clients to craft and deliver innovative healthcare and pharmaceutical marketing initiatives, driving increased client engagement and successful campaign outcomes.* Researched, analyzed, and interpreted data from clinical studies, presentations, and published papers, transforming complex information into persuasive marketing content that supported evidence-based decision-making.* Collaborated with art directors to develop creative concepts, effectively integrating behavioral science principles to enhance the impact and effectiveness of marketing campaigns.

• Crafted compelling copy for all corporate communications and marketing materials, including media kits, catalogs, brochures, posters, press releases, POP, and product knowledge pieces, driving brand consistency and enhancing market presence.• Developed impactful internal communications that improved employee engagement and alignment with corporate objectives.• Authored and executed a PR business development plan for 2009 and 2010, contributing to a significant increase in brand awareness and business opportunities.• Revamped the corporate website, optimizing content to better communicate with both domestic and international clients, leading to a 20% increase in global inquiries.• Secured high-profile publicity in major trade publications and industry websites, elevating the company’s reputation and industry standing.

• Produced award-winning content for community magazines, employee newsletters, brochures, press releases, advertising, and marketing materials, significantly boosting community engagement and brand recognition.• Enhanced internal communication strategies, improving employee awareness and participation in key initiatives.• Collaborated directly with the hospital’s Director of Physician Services to create targeted recruitment materials, successfully attracting top medical talent to MedStar St. Mary’s Hospital.• Partnered with the fundraising director to plan and publicize hospital activities, driving higher event participation and volunteer recruitment, which contributed to successful fundraising efforts.• Revamped the hospital website, improving the communication of patient services, new technology, and community health information, resulting in increased patient inquiries and positive community feedback.

• Created innovative copy for Murad corporate communications, brochures, newsletters, prospecting kits, full-page advertisements, e-mail broadcasts, online content, postcards, and flyers.• Instrumental in launching national advertising campaigns, including media planning for print as well as internet.• Provided creative direction for all website redesigns, promotions, home page iterations, and key high-traffic pages.

• Responsible for conceiving creative elements and content for advertisements placed in SHAPE, Men’s Fitness, Flex, Muscle & Fitness, Natural Health, and others magazines. • Coordinated the design and production of all collateral material and direct mail pieces from concept through mailing. • Single-handedly managed the distribution of freelance projects to over 50 individuals. • Acquired significant experience in creating online content, web advertising, and direct mail.• Organized creative development teams to provide freelance services on an ongoing basis.• Assisted with internet advertising and media planning.