Barbara Hannan Email and Phone Number
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Every business has a compelling story that has never been told. It's my job to fix that.I am a strategic marketing and communications advisor helping organizations, large and small, achieve success through great storytelling. Success can mean attracting new customers, building a brand and reputation, standing out from the competition, and motivating action. I craft creative and appealing campaigns using storytelling and digital media that leave an impression on whatever audience needs to be reached. In working closely with clients, I first identify where the gaps are in their marketing messaging. Then I dig to find and share the most relevant, inspiring stories that define that organization and will resonate with people, creating a memorable connection. I use a mix of social, written content, and traditional channels. It’s all about the power of human connection, as espoused in Bryan Kramer's book "There is No B2B or B2C; It's Human to Human #H2H." The title says it all. We are all people who want to be communicated with as people in a compelling way - not "business speak." With my award-winning experience as a communicator, strategic thinker, and team leader, I successfully lead innovative programs with a global reach and make a significant impact on business results.Let's take a call and discuss what compelling story still needs to be told - well. RECENT CLIENTS: CONNSTEP, CooperSurgical, Financial Accounting Foundation, Aquarion Water Company, GrayHair Software, Bridgeport Regional Business Council, Pitney Bowes, Magicorp, Aetna, SilverSource, Magicorps, Cedar Fair AmusementsSPECIALTIES: Brand Building Relationship Building StorytellingMarketing StrategyDigital Media | Social StrategyContent Strategy and CreationInterim Support Influencer MarketingThought Leadership StrategyMarketing Communications Public RelationsProject ManagementCONTACT INFO:barbarahannan7@gmail.comTwitter: @bhannan
Barbara Hannan & Associates, Llc
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Owner | Communications And Marketing ConsultantBarbara Hannan & Associates, LlcNew York, Ny, Us
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Owner | Communications & Marketing ConsultantBarbara Hannan & Associates, Llc 2018 - PresentTrumbull, Connecticut, UsI work with businesses and organizations, large and small, providing senior-level communications consulting support to build a brand presence, grow brand reputation, attract new customers and supporters. Services include communications strategic planning, digital and social media strategy and execution, influencer marketing management, corporate communications, public relations, content strategy and execution using multi-media, web content, development and oversight of project management, marketing communications, and thought leadership.
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Head Of StrategyChoose2Matter 2017 - 2018Littleton, Colorado, UsDedicated a year of service to providing strategic communications and operational support to the education-based nonprofit. Choose2Matter grew from a TED Talk given by educator and influencer Angela Maiers in 2011, entitled "You Matter." Its global mission is to help students understand how they are essential to the world and that they have something of value to contribute. • Developed new partnerships with education, corporate, government, healthcare, and non-profit organizations broadening the movement’s global footprint through innovative workshops and live events. • Wrote articles and managed social content strategy to support the mission. Oversaw public relations.• Increased revenue by 50% by implementing an efficient system of responding to speaker leads and inquiries.• Decreased operating costs by 50% through streamlining vendor agreements and outsourced services.• Managed staff and external vendors.• Redesigned website.Choose2Matter has reached over 1 million students in more than 50 countries and is sharing its mission with businesses and organizations of all sizes. -
Global Social Media Marketing StrategistPitney Bowes 2014 - 2017Stamford, Ct, UsSuccessfully advanced Pitney Bowes' brand reputation and align and impact business objectives through strategic social media and content marketing.• Social Engagement: I grew engagement of the company’s social channels by 40% and following by 56% over one year by creatively collaborating with external influencers and sponsor with customer-focused social campaigns.• Content Strategy: I created an innovative global content strategy, writing blogs, directing videos, and amplifying content through digital and social platforms, supporting marketing initiatives to generate leads.• Brand Reputation: I delivered award-winning digital marketing solutions that were instrumental in building global brand awareness through social media during a critical transformation period following the company’s rebranding. I helped build the company reputation globally through strong relationships established with key media and influencers.• Influencer Marketing: I introduced and scaled a custom network of strategic relationships with key influencers globally and created thought leadership content, including an innovative global social media campaign that leveraged the expertise of key executives.• Sales Support: I managed social paid advertising, developing relevant, compelling content, and innovative campaigns, collaborating with sales and marketing, to build engagement and create demand. -
Corporate Communications ManagerPitney Bowes 2010 - 2014Stamford, Ct, UsWorking with cross-functional stakeholders, I helped advance Pitney Bowes’ reputation as an industry leader on a global level and, specifically, to the small and medium business market. • By building relationships with key reporters, creating innovative public relations strategies and compelling storytelling, I generated targeted placements in national, trade and local media and live events. • Collaborated with key internal stakeholders across the organization to develop integrated communications plans; Wrote articles and created innovative content to support the brand, new products, and CSR initiatives.• Translated complex business strategies into clear communications for external audiences enhancing the company’s image and branding through consistent message delivery. • Wrote press releases, supported organization’s leaders for media interviews, blogs, byline articles, developed pitches, thought leadership key messages, FAQs, and briefing materials.• Developed multi-media content for external audiences and employees through social and digital platforms and internal channels to build brand reputation and align with the company’s business goals. • Served as spokesperson.
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Director, Social MediaEdr 2008 - 2010Shelton, Ct, UsCollaborating with the CMO, I led the successful launch of an online community, the first-ever global social network for environmental & real estate professionals, to strengthen market positioning as the industry leader. The community was recognized with a Forrester Groundswell Award.• Directed the development and execution of paid traditional and digital media; partnered with external agency.• Launched and served as first-ever Executive Director of a Global Advisory Board for the commercial real estate industry; comprised of leaders of top clients. • Pioneered the role of Community Manager of newly-launched social network. Managed analytics; Wrote a blog, "All-Night Diner," to grow, engage, and manage the community. -
Senior Marketing Manager, Residential DivisionEdr 2007 - 2008Shelton, Ct, UsI worked with the Managing Director to develop and launch a new vertical business unit, building channel development strategies with US Realtors and home inspectors.• Collaborated with key internal stakeholders to create email campaigns and leverage digital platforms to improve customer experience and drive conversions.• Developed marketing materials, gathered customer testimonials, oversaw creative print ad campaign.• Managed team members, vendors, and key business and industry partnerships.• Conceived and managed innovative strategies to generate booth traffic at trade shows and live events.Environmental Data Resources holds the single most comprehensive database of US government land records of hazardous incidents serving and providing insight to consultants, engineers, and lenders serving all aspects of property due diligence.
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Interim Internal Communications ManagerDaimlerchrysler Capital Services Dec 2000 - May 2001• Supported CEO directive to build and improve internal communications and teamwork globally by developing and implementing innovative digital strategies and initiatives.
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Senior Account SupervisorJacobs & Prosek Public Relations (Now Prosek) 1997 - 2000I partnered with Agency Principal Jennifer Prosek in establishing national accounts division of local agency with agency principal, Pfizer, DaimlerChrysler Capital Services, Keep America Beautiful. • Managed and mentored a dynamic national accounts team, and managed client and media relations.• Developed pitches, byline articles, blogs, and innovative campaigns to serve clients' needs.
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Public Relations ManagerPhilip Morris Usa An Altria Company Apr 1990 - Mar 1994Oversaw global public relations of the company's title sponsorship of women’s world professional tennis tour, the Virginia Sliims Tour, including four Grand Slams and 17 titled events in the US. #eventmarketing• Managed 16 event-city PR agencies. • Oversaw media relations and media training of senior executives and athletes. • Managed onsite media centers. Company spokesperson. • Developed promotional campaigns to help build the brand.
Barbara Hannan Skills
Barbara Hannan Education Details
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University Of ConnecticutJournalism -
Le Moyne College
Frequently Asked Questions about Barbara Hannan
What company does Barbara Hannan work for?
Barbara Hannan works for Barbara Hannan & Associates, Llc
What is Barbara Hannan's role at the current company?
Barbara Hannan's current role is Owner | Communications and Marketing Consultant.
What is Barbara Hannan's email address?
Barbara Hannan's email address is ba****@****wes.com
What is Barbara Hannan's direct phone number?
Barbara Hannan's direct phone number is (717) 972*****
What schools did Barbara Hannan attend?
Barbara Hannan attended University Of Connecticut, Le Moyne College.
What are some of Barbara Hannan's interests?
Barbara Hannan has interest in Sailing, Writing, Photography.
What skills is Barbara Hannan known for?
Barbara Hannan has skills like Marketing Communications, Public Relations, Social Media, Marketing Strategy, Social Media Marketing, Marketing, Blogging, Marketing Management, Strategy, Management, Leadership, Event Planning.
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