Barbara Howard, Msw Email & Phone Number

West Islip, NY, US

• Recruit, train, lead and motivate a team of specialty sales representatives in the Long Island region.
• Lead a sales team that calls on psychiatrists promoting Caplyta.
• Coach team on consultative selling, account management, sales acumen, and disease state and product knowledge.
• Set ambitious performance objectives that support the achievement of corporate business objectives.
• Work with Area Sales Director to develop and maintain local business plans that ensure achievement of all KPI goals.
• Capitalize on formulary approvals and other opportunities through effective implementation of the strategic plan.

West Islip, New York, United States

• Promoted Botox for the treatment of Spasticity/Movement Disorders (SMD) within the Long Island West territory.
• Called on PM&R physicians and Neurologists in private practices and institutional settings.
• Educated HCPs and Residents on disease state, diagnosis, and injection techniques.
• Trained providers on how to reconstitute Botox and perform the injection procedures.
• Collaborated with sales counterparts, MSLs, and Reimbursement Business Advisors to drive market share.
• Employed relationship based and consultative sales approach as well as conducted a total account call.

• Director of Training (January 2019 – September 2019)Associate Director of Training (February 2018 – January 2019)
• Led the development and implementation of sales training programs for the CNS portfolio of products including Vraylar, Viibryd, and Namzaric and a cardiovascular product Bystolic (anti-hypertensive).
• Coached and mentored Training Managers to deliver training for new hires and experienced sales representatives within the retail and specialty pharmaceutical sales forces.
• Guided the Training Managers to serve as integral partners with brand teams including participation in brand strategy sessions and planning meetings, new indication planning/strategy/implementation, and competitive.
• Developed training curriculum to improve product and clinical knowledge and competitive selling skills.
• Directed the creation of training curricula using multiple modalities including instructor led training workshops, instructional videos, virtual classroom, E-learning and on-demand webinars using WebEx, Skype, and.

• Associate Director of Training (January 2017 – February 2018)Senior Sales Training Manager (July 2015 – January 2017)Sales Training Manager (July 2014 – July 2015)
• Developed comprehensive account management training programs for the Managed Markets, Institutional, and Women’s Health sales teams.
• Conducted gap analyses to identify training needs related to account management and managed markets.
• Collaborated cross-functionally with the Payer Marketing team and Sales Leadership to create and deliver training strategies to achieve corporate sales goals.
• Designed technology based training for POA and Leadership Development programs to drive sales performance.
• Utilized multi-faceted educational approaches such as eModules, WebEx, tip sheets and DM coaching guides.

• Managed a high performing team of Sales Trainers that developed curriculum and delivered scientific and skills based training for an atypical antipsychotic Saphris to the retail sales force.
• Developed learning modules and workshops on disease state and product information for Saphris product launch.
• Established goals, priorities, and action plans for the Senior National Sales Trainers to ensure all training content was delivered and fully approved through the Medical Legal Review (MLR) process.
• Fostered partnerships and worked cross functionally with Sales Management, Marketing, Legal, and Regulatory.
• Managed the budget and production of launch materials and oversaw the development of training exams.
• Key Accomplishment: Led the training team for a successful launch of Saphris.

• Managed the home study training program for new hires for Lexapro, Namenda, Bystolic, Fetzima, and Savella.
• Utilized self-paced learning, live interaction and maximized the time spent in ILT to enhance learning outcomes.
• Interviewed, hired, trained, and coached new National Sales Trainers.

• Senior National Sales Trainer (June 2007 - August 2010)National Sales Trainer (October 2005 – June 2007)
• Educated sales representatives on the CNS portfolio of products including Lexapro, Namenda, and Savella.
• Incorporated training on consultative selling skills, disease state, managed care, and territory management skills.
• Conducted field rides and provide field coaching reports to sales representatives and Divisional Managers.
• Integrated brand strategic plans and POAs into quarterly trainings to prepare sales team to achieve sales goals.
• Trained other sales trainers on all marketing strategies associated with Lexapro.

• Promoted Effexor XR, Protonix and Altace to physicians and pharmacists
• Responsible for implementation of all corporate initiatives to maximize productivity, maintain territory management and maximize business results

• Provided counseling for the inpatient psychiatric population
• Worked with a multidisciplinary team to create appropriate treatment plans
• Educated patients and families on mental illness and the use of prescribed medications

Bachelor Of Arts - Ba, Sociology

Master Of Social Welfare - Msw, Social Work