Barbara Jensen Email & Phone Number

Viby, Midtjylland, Dänemark

Viby Jylland, Denmark

Kingston Upon Thames

Department Strategy, Marketing and Innovation

Copenhagen

Project leader for Telenor’s international Customer Centricity program (in all Telenor countries)– responsibility for Telenor Denmark (private and business unit)Participation in strategic projects (f.ex. new strategic approach for Telenor Denmark)Project leader for different projects in connection with customer experience in the business market – customer service re-definition for different business segmentsDevelopment of a new segmentation model for the business market – macro-segmentation as well as needs based segmentationDevelopment of a CRM strategy for the Telenor Business market Responsibility for different product offerings (fixed and mobile business – last 3 years responsibility for Telenor’s Skattefri market strategy, product offerings, marketing, sales, partner strategy); other products for employees of Telenor’s business customersInvolvement in different projects f.ex.. Service Level Agreements, Web self-service solutions, Fixed strategy

Copenhagen

Responsibility for defining market opportunities for different business offerings like internet/intranet, VOIP, fixed to mobile and mobile solutions. This job included development of detailed business cases and market potential analysis.

Munich, Stockholm

Specialized Market Research and Consulting Company, 25 employeesMain tasks:Client relationship management, sales, proposals, project supervision, project management, client workshops, business development for PbS AG, supervision of multi-client studies, presentations at congresses and fairs.Projects for Mobile Operators, Hardware Suppliers and Content Suppliers:Evaluation of market potentialPositioning studiesMarket and customer segmentationBrand and image analysesCustomer satisfaction analysesPricing strategies for voice and data products in private and business segments Development and optimisation of devices, services and applications POS-analyses Competitive analysisSpecial projects (app. 6 month):Consulting Project for a foreign Mobile Operator: Development of market entry strategy for fixed line business in private and business customer segments Consulting Project for an international IT company:Development of a marketing measurement system – scorecard and marketing cockpit

Frankfurt Am Main Und Umgebung, Deutschland

25 employees, 5 direct reports, budget responsibilityMarket research budget: 5 – 7,5 Mio. Euro as well as budget planning responsibility for IT projects regarding DWH (together with IT department)Career steps within Arcor:01/98 - 06/99 Specialist Marketing Planning07/99 – 02/00 Team Leader Strategic Marketing (5 employees)(Business planning, data warehousing, reporting)03/00 – 02/01 Head of the Marketing Strategy and Services Department (Business planning, market research, data warehousing/data mining, reporting, pricing)Responsibilities:Implementation and controlling of the marketing planning process for all product and marketing related activities (short-, mid- and long-term planning) Coordination of the planning process (HQ and subsidiaries) – involved departments: sales, marketing, financeMarketing planning - internal and external communication (shareholders, analysts)Manage market research and marketing information activities (including competitive analyses)Development and implementation of a company wide data warehouse Customer data analysis and reporting as a basis for marketing activities, customer loyalty- and cross selling programs Development and implementation of a standardised and ad hoc reporting system for product marketing Price positioning for all products and services within the business areasManagement and development of the department

Duesseldorf

Support in development of a market entry strategy for E-Plus as well as ongoing strategic workSupport in strategic projects: business area planning, product portfolio development, pricing strategy, customer satisfaction surveys, customer segmentation Development of marketing controlling and planning modelsEconomic and KPI-analyses, budget deviation Internal and external (shareholder) reporting Development and adjustment of contracts with service providersDevelopment of provisioning models for different sales channels Development of product management for SIM cards

Dortmund Und Umgebung, Deutschland

Düsseldorf

Gelsenkirchen

Doctor Of Philosophy - Phd, Marketing And Sustainability

Master Of Research (Mres), Distinction

The Master Degree in Research is the first part of the PhD study. The planned topic of the PhD is: Purchasing behaviour and ethics: How.

Master Of Business Administration (Mba), Executive Mba, Distinction

Dissertation: Enhancement of customer value by CSR initiatives in the European telecommunications industry

Dipl. Kfm., Bwl

Doctor Of Philosophy - Phd, Consumer Behaviour And Sustainability