Oversees brand integrity and consistency across all platforms, developing go-to-market strategies to enhance long-term brand equity and advising on optimal distributor, retailer, or travel retail partnerships. Safeguards core brand values, leveraging insights for future growth, providing innovative consumer engagement solutions while respecting brand legacy, and identifying ideal product assortments for international market entry.

Reached a Company Historical feat: Best Operational Results in over 25 years (2023). Under leadership, experienced 100% growth at the International Luxury Beauty Brands Distribution division (2021-2023). Led and oversaw a brand redesign to a more modern, clean, and minimalist vision, respecting the DNA of origin to be the first haircare brand with thermal water in Brazil; responsible for rebranding - distribution, and digital and e-commerce modernization.

Developed strategic sales, marketing, and social media in the Americas (Canada, North, Central, Latin, and South) through independent regional Distributors. Responsible for changing distributors in Canada, opening distribution in Cambodia, and studying China and Sub-Saharan distributor opportunities.

Spearheaded the startup operations, including planning, negotiation, and launch for international investor. In three years, signed 35 exclusive contracts for Multichannel distribution capacity to reach different regions, market segments, and channels. Brands included: SHISEIDO GROUP – Shiseido Skin Care and Makeup, Dolce & Gabbana, Issey Miyake, Narciso Rodriguez, Jean Paul Gaultier; – INTERPARFUMS US: Ferragamo, Dunhill, Hollister; ELIZABETH ARDEN GROUP: Elizabeth Arden skincare and makeup, John Varvatos, Juicy Couture, Britney Spears; COTY GROUP: Davidoff, JOOP! Chloe, Nautica, Katy Perry, JLo, Gabriela Sabatini. Bond n 9, Victorinox Fragrances.

Led market research and business internationalization plans. Assisted GR8 (British Trading Company) with contacting International Beauty Companies to participate in the first e-commerce shopping mobile app in China Mainland (audience of 700MM shoppers).

Developed go-to-market strategies and negotiated with leading International Beauty Brands in Brazil, Argentina, Chile, and Paraguay. Responsible for 300+ professionals and maintaining relationships with 60 international luxury brands and suppliers, including BPI, P&G Beauty, Coty Prestige, Shiseido, Coty Beauty, and Beiersdorf.

Led marketing and sales strategies for three Beauty Distribution Companies: RR Rothenberg Comércio de Perfumes e Cosméticos Ltda (Blockbuster Brands), Passion Comércio de Perfumes e Cosméticos Ltda. (Lifestyle and Prestige Brands), and Delfos Comércio de Perfumes e Cosméticos Ltda. (Luxury Brands). Responsible for new business strategies, development, and implementation, including the flagship Beauty clinic, La Prairie; FLYSHOPPING, the first in-flight duty paid operation with TAM Airlines for all in-flight sales in Brazil; and establishing HAVANNA Café, the Argentinian confectionary brand into the Brazilian market.