Barbara Kittridge's Location
Washington, District of Columbia, United States, United States
Barbara Kittridge's Contact Details
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About Barbara Kittridge
Leaders can no longer be focused merely on results, we must be the champions of positive societal change. That will mean leading with integrity and embracing real inclusion while being our authentic and true selves. Not an easy ask but one that I am committed to striving towards every single day.I spent 5 years client side working at T-Mobile, Vodafone and L'Oreal, where I was responsible for accelerating marketing effectiveness, leading integrated digital marketing strategies, creating multi-channel platforms and media partnerships that spurred revenue growth fostering a culture of accountability. As EVP, Business Development for Havas Media Group, contributed to the agency winning back to back "Agency of the Year" for both ADWEEK and MediaPost. Nominated by the CMO Club in 2013 as "CMO of the Year" for Cardinal Path in the Marketing Innovations category and named as one of "The Women Driving Chicago's Digital Renaissance" by Built in Chicago. Named to Internationalist Magazine’s Agency Innovator list in 2009 and led Spark Communications to win MediaPost Magazine's 2009 Boutique Agency of the Year award. Graduated from Northwestern University with a BA in History and an MBA in marketing and international business from Loyola University of Chicago.In 2018, I launched Motive, providing marketing, strategy and media consultancy for progressive candidates, causes, philanthropies and socially conscious enterprises. With the integrated agency offering Motive, we bring world class expertise to the political arena to effect positive change. Our Adopt-A-Candidate program supports first time female political candidates running for political office. We helped elect Democrats in the mid terms and repeated our success in the 2020 cycle.I joined Crews Control Inc in 2021 leading global strategy and client partnerships. Wherever and whenever you need top notch creative production talent and post production capabilities globally, we source and match you with the best minds in the industry. Now as President, I will drive this firm into the future of global creative and content production excellence.Specialties: marketing strategy, creative, AI marketing, communications, media, marketing partnerships, content development, telecommunications, mobile, digital, search/SEO, eCRM, analytics, social marketing, advertising, procurement, negotiations, financial management, budgeting.
Barbara Kittridge's Current Company Details
Barbara Kittridge Work Experience Details
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PresidentCrews Control IncWashington, Dc, Us
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Chief Executive OfficerCrews Control Inc Aug 2024 - PresentFulton, Maryland, UsDrive the financial, marketing and client engagement growth agenda for the company. Accelerate margin growth 60% and increase in shoot value 20% in three years. Responsible for leading new business development targeting Fortune 2000 firms.Lead expansion of client relationships into new market territories targeting Europe, Asia, Middle East and Latin America.Oversee marketing operations, customer relationship management, social, content development to accelerate client growth. Drive operational automation and process improvement to streamline workflows.Support / lead negotiations of partner vendor contracts and terms covering IT, tax/audit, and marketing/content agency relationships driving significant year on year savings and enhanced operational improvements. Lead operational automation efforts in marketing, finance and client engagement.
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PresidentCrews Control Inc Jun 2022 - PresentFulton, Maryland, UsWe match clients with the perfect creative production team for their project – whether capturing client testimonials, creating brand and advertising content, picking up drone B-roll footage, animating a medical procedure, or streaming a live event. Over 70% of the Fortune 2000 companies turn to Crews Control for their internal, external, marketing, content and communications production work time and time again. Deliver financial goals for top line sales growth and profitability securing new contracts from global clients. Mentor, coach production, finance, and marketing teams. Lead all marketing and lead gen strategy. Accelerated profit growth 30% while streamlining costs.Lead the corporate strategy, marketing, business and product development, client partnerships and corporate culture. Oversee financial performance and team development.Member of the ANA Committees on Sustainability, Government Affairs, and Content Marketing.
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Senior Vice President Of Strategy And PartnershipsCrews Control Inc Aug 2021 - Jun 2022Fulton, Maryland, Us- Lead revenue growth drivers, marketing, CRM, social and agency partner management to secure YOY revenue targets. Expand senior client relationships among Fortune 2000 global prospects. - Mentor marketing and production teams to improve financial and operational performance.- Drive culture and employee engagement across staff, partners and production crews to deliver client delight and revenue goals.
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Founder / Managing DirectorMotive-Us Jan 2018 - PresentWashington, District Of Columbia, UsAt Motive we provide communications, creative strategy and media consultancy as a woman owned integrated agency that is committed to delivering talent diversity. We have been proud to work in partnership with progressive candidates, PACs, IEs, foundations and socially conscious companies having worked with the ACLU, Prolegis, Southern Poverty Law Center, Western Conservation Fund, Democratic Governors Association, Nevada Families First, AFSCME, Nevada and candidates in the 2018 Mid-terms in Georgia, Idaho, New York, Minnesota, New York, Washington, Wisconsin, Texas. In 2020, we worked with the DCCC IE team as a general consultant on media strategy and communications, auditing campaign investment strategy and advising on vendor issues and partnerships.Supported numerous state and federal races in the 2018 mid term cycle across GA, MN, TX, NY, WA, MI and VA along with several PACs devoted to voter registration efforts in CA. We now provide auditing and media strategy / consulting services in the 2020 cycle working with the DCCC IE. Past clients and campaigns we have supported include: Democratic Congressional Campaign Committee IE, Rep - GA 7th - Carolyn Bourdeaux, NY State Senator District 34 - Alessandra Biaggi, AFSCME Nevada Governor's IE, Louisiana State Rep District 91 - Mandy Landry, Democratic Governor's Association, Western Conservation Foundation, non-profit fighting for equal justice in community healthcare - Community Catalyst, Tundra, ACLU and Southern Poverty Law Center.We bring world class expertise to the political arena to effect positive change. Our Adopt-A-Candidate program supports first time female political candidates running for office.Host podcast discussing the latest political headlines and issues of the day.Visit us at www.Motive-US.com -
Board AdvisorBpk360I Jan 2010 - PresentAdvise technology start-ups providing strategic guidance and operational expertise. Counsel senior leadership at 14 early stage/start-ups in the predictive analytics, AI, online retail, video innovation, marketing automation, mobile payments, education, and gaming sectors. Drive new business development and sales strategy. Partner companies include: Abundant Venture Partners, Seldon.io, Sente Advisory, Schoolishness, Speednext, Kimola, Together Mobile, Smarkets, m8 Capital, 955Dreams, WeTargetEDU.Assist with evaluation of funding rounds advise on revenue forecasting, product strategy and commercialization of product offerings. Develop monetization strategies, launch new product and service offerings, identify market opportunities and accelerate revenue growth and sales. Translate customer segmentation strategy into actionable digital, social, mobile, SEM/SEO marketing initiatives. Provide marketing strategy on corporate identity, content, web design and development guidance for campaigns, collateral, case studies, apps and website. Oversee tag management implementations (Tealium, BrightTag), marketing analytics infrastructure and marketing automation platforms.
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Executive Vice President, Business Development, North AmericaHavas Media Group Sep 2015 - Jan 2021New York, Ny, UsIn 2020, Havas Media US ranked #1 in New Business as reported by Comvergence. While at Havas Media Group delivered in excess of $2.5 billion in new client billings in last 48 months. Created compelling, innovative, revenue generating, strategic solutions to address clients' marketing challenges leveraging Havas Media's best-in-class digital, social, mobile, and analytics offerings. Achieved in 2017 RECMA "A" score for Qualitative and #2 Rank for Agency Vitality and Structure and #2 Global agency in "Major Pitch Wins" for 2016. Awarded AdWeek's 2016 U.S. Media Agency of the Year and MediaPost's 2017 Media Agency of the Year. Ranked #1 New Business Growth in the USA by RECMA Sept 2019 - Sept 2020. Worked with integrated teams to successfully pitch media only and integrated opportunities driving lead management, strategy, content, innovation, media pricing, compensation and contracting. -
Advisor / Digital And Marketing Strategist / Business DevelopmentAbundant Venture Partners Jan 2013 - Aug 2015Chicago, Illinois, UsPartnered with a Chicago based accelerator advising early and mid-stage digital marketing, analytics and technology start-ups on strategy, marketing, product development and communications. Support business development crafting content and strategies to achieve The Abundancy's (formerly FQ540's) revenue growth targets. AVP's portfolio includes early stage and start-up companies in the digital, content marketing, social, data and analytics, search and healthcare sectors. Lead client service responsibilities for a portfolio of The Abundancy's (FQ540) accounts to drive strategy and incremental revenue, sell ancillary services and projects and manage all client deliverables.Develop product commercialization and monetization strategies that guide new product development, identify market opportunities to accelerate customer acquisition and sales for B2B and B2C companies. Translate customer segmentation strategies into actionable marketing initiatives. Provide brand positioning insights, digital marketing, design and development guidance for corporate marketing, apps and websites.Named to “Built In Chicago’s” 2013 list of “Women to Watch Who are Driving Chicago’s Digital Renaissance.” Launched “Lean In Circle” Chicago Chapter to provide a forum for Chicago’s female business professionals to network and learn from experienced businesswomen. Participant in Women in Tech 2.0 Summits. Lecturer at Loyola University’s Quinlan School of Business for the IMC MBA capstone program and forum on Big Data and Analytics. Guest speaker at the Association of National Advertisers (ANA) and The Internationalist’s events on the topics of big data, analytics and digital marketing intelligence.Author, content curator / blogger on entrepreneurship, innovation, start-ups, venture capital funding, mobile innovation, analytics, data strategy, emerging technology and mobile app platforms. -
Chief Marketing OfficerCardinal Path, Llc (An Abundant Venture Partners Portfolio Company) Jan 2013 - Feb 2014Vancouver, Bc, CaDrive marketing and new business development excellence and innovation evangelizing Cardinal Path's digital intelligence, data and analytics offerings. Create a sales driven culture to accelerate growth doubling revenue in 12 months. Train and mentor client leaders. Create brand positioning, design marketing communications and product commercialization strategy including the corporate website, case studies and development of all marketing collateral. Oversee PR efforts to create content opportunities and coverage of Cardinal Path work and talent. Drive sales process improvement and product marketing of all Cardinal Path products and services. -
Global Client Managing DirectorStarcom Mediavest Group Feb 2011 - Jan 2013Chicago, Il, UsDevelop performance marketing and communications strategies to increase market share and drive profitable revenue growth. Focus on digital, social, mobile, eCRM strategic media planning for multi-national and global clients. Design data analytics and data visualization strategies - integrating customer segmentation, financial, sales and marketing performance data to enhance C-Suite decision making.Member SMG Global MNC Client Leadership Group, Digital Management Group focusing on accelerating digital, social, mobile, search, performance marketing and analytics practices. -
Senior Vice President, Managing DirectorSpark Foundry Feb 2008 - Dec 2010New York, UsNew business development champion, managed financial and operational reporting requirements. Lead key client portfolio including automotive, telecommunications, FMCG, retail and travel related accounts. Negotiated agency client contracts and performance related bonuses and managed client evaluations. -
Vice President, Integrated Marketing CommunicationsL'Oreal Usa (Cpd) Jul 2006 - Jan 2008Paris, FrP&L oversight of advertising investment for the Maybelline New York and Garnier divisions - advertising, media and interactive budgets of approximately $400.0 million. Manage ROI assessment of all marketing investments to ensure brand and divisional objectives. Oversee market mix modeling for to determine category investment behind new product and category entrance. Successfully launched Garnier's entrance into the skincare category building a $100 million business in year 1.Drove integrated marketing communication for the Maybelline New York and Garnier divisions across - multi-media, sponsorship, consumer promotions and digital marketing channels. Oversaw relaunch / redesign of the Maybelline New York website and development of multiple Garnier microsites, content development for partner microsites. Accelerated adoption of digital channel usage. Negotiated co-marketing partnerships with distributions channel partners. Managed / negotiated all agency contracts and relationships for media, digital and creative agency partners.Manage multiple agency relationships including compensation, performance, staffing, contract negotiations for media, consumer promotions, interactive and creative partners – seven agencies in the divisional portfolio driving operational efficiency and media savings. -
International Media ExecutiveVodafone May 2005 - Jun 2006London, GbGlobal head of media, communications and sponsorship responsible for best practice development across EMEA. Responsible for global media auditing, agency management, budgeting. Member of cross functional re-branding team working with new operating companies in Czech Republic and Romania to migrate to the Vodafone brand.Oversee strategic communications planning guidance and implementation, best practice / knowledge sharing and global coordination for 17 operating companies across EMEA with a global budget of €650.0 million euros annually. Responsible for day to day management of global media agency coordination team. Responsible for the development of Vodafone’s comprehensive online / offline global reporting system for all operating companies’ annual media plans.Manage global media auditing and KPI management for all Vodafone operating companies to deliver media savings of €11.0 million euros while improving qualitative measures. Co-managed media auditing services tender across all operating companies delivering a 13% improvement in year on year contract costs. -
Global Media ManagerT-Mobile Jul 2003 - Apr 2005Bellevue, Wa, UsGlobal head of media, communications, sponsorship responsible for best practice development, auditing, joint ventures related to content development. Rebranded and integrated new country acquisitions in the Czech Republic and Hungary. Created consumer promotions and content platforms that spurred new customer acquisition and decreased customer churn. -
Vice President, Media DirectorStarcom Mediavest Group Jan 1993 - Jul 2003Chicago, Il, UsStrategic media planning and tactical implementation providing client service leadership, new business development expertise across the following accounts - General Motors, Kraft, Diageo, Keebler, Philip Morris, McDonald's, P&G, The Coca-Cola Company. Led client turnaround efforts in Budapest, Warsaw, Hong Kong and greater China.
Barbara Kittridge Skills
Digital Marketing
Integrated Marketing
Strategy
Mobile Marketing
Advertising
Marketing Strategy
Digital Media
Analytics
Media Planning
Marketing
Start Ups
Public Relations
Marketing Communications
Mobile Devices
Segmentation
Online Marketing
Strategic Communications
Entrepreneurship
Social Media Marketing
New Business Development
Content Strategy
Business Strategy
Digital Strategy
Social Marketing
Online Advertising
Business Development
Social Media
Leadership
Management
Strategic Partnerships
Email Marketing
Programmatic
Marketing Automation
Tag Management
Tealium
Crm
Barbara Kittridge Education Details
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Quinlan School Of Business, Loyola University ChicagoMarketing And International Business -
Northwestern UniversityHistory
Frequently Asked Questions about Barbara Kittridge
What company does Barbara Kittridge work for?
Barbara Kittridge works for Crews Control Inc
What is Barbara Kittridge's role at the current company?
Barbara Kittridge's current role is President.
What is Barbara Kittridge's email address?
Barbara Kittridge's email address is ki****@****hoo.com
What schools did Barbara Kittridge attend?
Barbara Kittridge attended Quinlan School Of Business, Loyola University Chicago, Northwestern University.
What are some of Barbara Kittridge's interests?
Barbara Kittridge has interest in Social Services, Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.
What skills is Barbara Kittridge known for?
Barbara Kittridge has skills like Digital Marketing, Integrated Marketing, Strategy, Mobile Marketing, Advertising, Marketing Strategy, Digital Media, Analytics, Media Planning, Marketing, Start Ups, Public Relations.
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