Who is Barbara Baldwin? Overview
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Barbara Baldwin is listed as Fractional CMO at Naware, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Barbara Baldwin.
Barbara Baldwin previously worked as Senior Vice President Marketing at Kgpco And Circet Usa and Vice President Corporate Marketing at Egnyte. Barbara Baldwin holds Bachelor Of Arts (B.A.), Communications And Marketing from St. Catherine University.
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Naware
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Profile bio
About Barbara Baldwin
Marketing executive who leads repositioning, transformation, and modernization of marketing and communications to ensure a central role in accelerating growth and creating business value.Expertise across entire marketing mix in both large and small B2B and B2C companies. Known for building enduring brands - from visual and verbal identity through integrated campaigns that drive revenue. Known for effectively working cross-functionally; developing strategic plans, providing direction, and anticipating obstacles that deliver positive results.
Current workplace
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12 roles · 32 years
Barbara Baldwin work experience
A career timeline built from the work history available for this profile.
Senior Vice President Marketing
Kgpco And Circet Usa
Recruited to KGPCo for the Senior Vice President, Marketing and Communications role managing a group of up to seven individuals and a $2M+ budget. Led the transformation of KGPCo’s Thrive women’s organization and established the philanthropy team, KGPCo Gives Back.Modernized marketing by implementing best practices, processes, and new program development..
2020 - 2024
~4 yrs
Vice President Corporate Marketing
Created the brand positioning and strategy that was central to demand gen, events, and sales enablement. Managed PR, social, events, creative services, demand gen.Launched new Egnyte.com website.
2018 - 2019
~1 yr
Vice President Corporate Marketing
Hired to lead global corporate marketing for multi-billion dollar enterprise systems and software developer focused on mainframe, virtualization, and cloud technologies. Managed a $52M budget and directed a team of 28 professionals across advertising, media, branding, events, and creative functions.Managed brand strategy, refreshed the brand identity, and.
2014 - 2018
~4 yrs
Director Of Global Brand And Advertising
Led a team of four brand, advertising, digital, search, and research professionals and three external agency teams. Managed a $15M budget across multiple countries.Managed global advertising strategy, messages, creative campaigns that resulted in double digit increases in Unaided Awareness and Consideration that exceeded goals. Managed awareness and demand.
2011 - 2014
~3 yrs
Sr. Director, Integrated Branding
Led a team of five brand, creative, and integrated marketing professionals. Managed three external agency teams. Managed a budget of $10M.Refreshed the Polycom brand including developing a new identity system, created employee and partner brand training programs, and managed global roll out of the new brand.Developed advertising strategy and messaging and.
2008 - 2011
~3 yrs
Sr. Director Of Integrated Marketing
Recruited to increase awareness of the brand to position it for acquisition. Executed visual and verbal rebranding and strategic positioning. Created brand advertising campaign that the CEO hailed as a key factor in Oracle acquiring Hyperion, which took place within one year of the campaign launching.Championed thought leadership initiative cementing.
2006 - 2007
~1 yr
Svp, Global Account Director
Responsible for managing the Microsoft global advertising relationship in 29 countries including management of 31 McCann Erickson teams and three regional hub teams. Total of 640 personnel worldwide.Responsible for financial management of the Microsoft business across 29 markets including fees and productions budgets over $50M. Involved in contract.
2002 - 2006
~4 yrs
Account Director
Supervised eight account managers in developing print, digital, radio, and OOH advertising. Managed clients' budgets and fees; responsible for $10 million in fees for the agency.Authored strategy and oversaw creative development for Capella University launch campaign that increased inquiries/responses by 45%. Responsible for bringing the Lawson Software.
2001 - 2002
~1 yr
Director Of Advertising & Branding
Responsible for launching the e-commerce grocery site, webvan.com. Developed the brand strategy, brand elements, and the launch and sustaining advertising for this dot com company.
1999 - 2001
~2 yrs
Senior Manager, Global Advertising
Developed Sun's global brand advertising strategies, goals, and creative for implementation in 26 countries. Gained approval from Sun's Board of Directors on all brand campaigns. Responsible for messaging and advertising for the Java Division. Managed the agency relationship and supervised two advertising managers. Managed $100 million budget.Responsible.
1997 - 1999
~2 yrs
Account Director
Responsible for global advertising for two divisions of Hewlett Packard, Paramount Theme Parks, and Kikkoman International, Inc.
1994 - 1997
~3 yrs
1 education record
Barbara Baldwin education
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St. Catherine University
FAQ
Frequently asked questions about Barbara Baldwin
Quick answers generated from the profile data available on this page.
What company does Barbara Baldwin work for?
Barbara Baldwin works for Naware.
What is Barbara Baldwin's role at Naware?
Barbara Baldwin is listed as Fractional CMO at Naware.
Where is Barbara Baldwin based?
Barbara Baldwin is based in Greater Minneapolis-St. Paul Area, United States, United States while working with Naware.
What companies has Barbara Baldwin worked for?
Barbara Baldwin has worked for Naware, Kgpco And Circet Usa, Egnyte, Ca Technologies, and Vmware.
How can I contact Barbara Baldwin?
You can use AeroLeads to view verified contact signals for Barbara Baldwin at Naware, including work email, phone, and LinkedIn data when available.
What schools did Barbara Baldwin attend?
Barbara Baldwin holds Bachelor Of Arts (B.A.), Communications And Marketing from St. Catherine University.
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