Barbara Bowden Email & Phone Number

California, United States

Kennesaw, Ga, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Malsch / Heidelberg, De

Oversee Sunrise Medical's Seating and Custom Seating product portfolio. Responsibilities include new product development, product life-cycle management, price positioning and medical coding, and long term growth strategy. Key member of cross-functional team to drive product marketing strategy, sales education, and sales development.

Murray Hill, New Jersey, Us

• Revised capital sales strategy for $30 million of product in the field and identified additional $10 million in sales opportunity for 2017• Developed sales story and marketing collateral grounded in clinical information (15+ scientific papers cited)• Created index of regulatory-approved marketing claims to foster consistent messaging and to expedite collateral development• Reviewed and updated labeling related to FDA response• Worked cross-functionally with other departments to address known problem and performed field experiment in human factors to verify objectives were met

• Launched corporate branding of serving products and collaborated with the marketing department to connect coffee with book store• Revitalized stalled business by restructuring inventory practices and implementing high-standard quality measures, leading to 2.4% fiscal year sales increase• Instituted better practices with existing staff and oversaw training of new staff to adhere to a high standard in the industry, which resulted in lowering turn-over rate to 25% compared to 72% nationally

Boulder, Colorado, Us

Assisted a post-doctoral candidate's research on satellite cell self-renewal in poly(ethylene glycol) hydrogels. Specifically, how satellite cells respond to changes in the stiffness or ligands of the synthetic extra-cellular matrix of the hydrogel.• Secured grant funding from the Undergraduate Research Opportunity Program• Designed and conducted bench scale experiments• Created PEG hydrogels to study satellite cell response to environment• Worked with cell lines and adhered to sterile technique