Support the Executive Director in the planning/production of live streaming events The Sandbox, the Zipline webinar series, show opens and promos for events (SAP Sapphire), for smartShift. Helped to secure and schedule C Level customers and show hosts. smartShift is realizing a 50% increase in YTD business with the help of these assets and promotions.

Support Top Accounts and the AEs in the Commercial Business Services BU i.e., Professional Services, Transportation and Logistics, Architecture and Engineering, Credit Repair, etc.

Support two strategic Sales Regions - Northeast and New EnglandPlan, track and manage ABM Webinars (Zoom) for high value target accounts to increase pipeline, accelerate sales and promote account expansion.Advise Sales Teams on upcoming corporate webinars, events and new resources to support the penetration of sales targets.

Support the Director/Producer in the planning and execution of live streaming events such as the Massachusetts Senators bi-monthly town hall meetings, and Signavio’s video thought leadership series on Digital Innovation "The Art of the Pivot". Assist with the opening video production for Signavio’s first virtual customer conference in 2020.

Primary responsibility for field marketing support for the North America Sales Team, supporting 3 Sales Directors, 26 Regional Sales Managers (direct and indirect) and a Team of Sales Development and Inside Sales Reps. End to end responsibility for event strategy, execution and follow up: trade shows, customer events, round tables, webinars, email campaigns.Design and execute email marketing campaigns, interface with vendors on Marketing communication projects and material… Show more Primary responsibility for field marketing support for the North America Sales Team, supporting 3 Sales Directors, 26 Regional Sales Managers (direct and indirect) and a Team of Sales Development and Inside Sales Reps. End to end responsibility for event strategy, execution and follow up: trade shows, customer events, round tables, webinars, email campaigns.Design and execute email marketing campaigns, interface with vendors on Marketing communication projects and material branding.Respond to Call for Papers submission opportunities for maximum speaking exposureLead Checkmarx' participation in RSA and Black Hat including the booth strategy/management as well as customer events and meetings. Use Hubspot as the marketing automation platform and Salesforce for campaign management, lead uploads and reporting.Manage and execute an average of 6-7 events per month across NA focused on Application Security for all audiences. Doubled the number of events over 2016 and helped Sales drive a 50% increase in pipeline in 2017.Created a marketing material distribution center for NA to increase our ability to deliver more events with more professional execution and overcome limited marketing resources across a broad geography. Show less

Field Marketing lead for HPE Security Americas for Tier 1 (top) Security Events and Tradeshows 2013-2016.: HPE Protect , RSA, AppSec USA, Black Hat USA, InfoSec World, HPE Discover London/Las Vegas, CISO Summits and Roundtables. . Consistently exceeded audience acquisition goals for HPE Protect (Security User Group). Managed all Customer/Partner Events at RSA for HPE Security (12+) as well as all field communications, lead management and pipeline reporting. Manage Executive Customer and… Show more Field Marketing lead for HPE Security Americas for Tier 1 (top) Security Events and Tradeshows 2013-2016.: HPE Protect , RSA, AppSec USA, Black Hat USA, InfoSec World, HPE Discover London/Las Vegas, CISO Summits and Roundtables. . Consistently exceeded audience acquisition goals for HPE Protect (Security User Group). Managed all Customer/Partner Events at RSA for HPE Security (12+) as well as all field communications, lead management and pipeline reporting. Manage Executive Customer and Partner Events at RSA and HPE Protect for WW and America Security Sales Vice Presidents. Supported the Women Leaders in Technology Forum for HPE Protect 2016 hosted by ESP Security's SVP and General Manager doubling attendance. East Field Marketing Manager Oct 2015 - February 2016 in addition to Tier 1 responsibilities. Supported 3 Sales Districts (Named and Commercial). Delivered measurable demand generation programs, account based programs and supported sales plays fueling pipeline growth and new customer acquisitionTop pipeline producer (MGO- MIO Americas Security) resulting in Americas achievement of pipeline goals each consecutive quarter and fiscal year. Led X Business Unit lead management process reducing lead upload time from one week to 24 hours. Forecasted pipeline, set goals, reported results to Executive Management. Worked with Business Dev Team and Inside Sales on lead follow up process to maximize pipeline results. Charter member of the HPE Security Field Marketing Organization helping drive revenue in excess of $1B. Show less

• Lead Generation Programs – content syndication (TechTarget), email campaigns, (Vendysis), webinars, podcasts.• Events – RSA 2013 All Event goals met – Booth re-design, staffing, promotion, collateral, signage, PR and AR.• Sales Kick Off Meeting 2013 – overall program management: hotel selection and negotiation, evening events, awards, signage, transportation, communication plan, music and video. – Voted the most successful Sales Kick Off Meeting by Sales.

• Launched Cloud Webcast Series – Created strategy, plan, budget and schedule for Quarter including promotional email/ad campaign. Executed webinars for internal and external audiences suppoting new product launch. • Regional Lead Generation and Partner Marketing Programs – developed a plan of cloud focused campaigns and events to support the direct and indirect salesforcce from strategy to execution. Collaborated with new UK partner to participate in a Cloud Event generating new… Show more • Launched Cloud Webcast Series – Created strategy, plan, budget and schedule for Quarter including promotional email/ad campaign. Executed webinars for internal and external audiences suppoting new product launch. • Regional Lead Generation and Partner Marketing Programs – developed a plan of cloud focused campaigns and events to support the direct and indirect salesforcce from strategy to execution. Collaborated with new UK partner to participate in a Cloud Event generating new opportunities for the UK sales team. .. Show less

• Manage and deliver Executive Webinar Series for C-Level, VP Level Audiences – focused on IT Business Transformation• Manage Executive Webinar micro site - provide updates and compelling content for C-Level and VP customer audiences.• Deliver Monthly Executive Content Updates to Field Marketing for inclusion in Campaigns and Customer Events – maintain a database of executive level content across solution areas.• Launch Executive Leaders Forum Program for C-Level and VP… Show more • Manage and deliver Executive Webinar Series for C-Level, VP Level Audiences – focused on IT Business Transformation• Manage Executive Webinar micro site - provide updates and compelling content for C-Level and VP customer audiences.• Deliver Monthly Executive Content Updates to Field Marketing for inclusion in Campaigns and Customer Events – maintain a database of executive level content across solution areas.• Launch Executive Leaders Forum Program for C-Level and VP customers and prospects. A thought leadership program to profile the successes and best practices of visionary CIOs using VMware products to transform their business.• Manage $2M Executive Programs budget. Show less

• Managed 35 Fortune 500/1000 Reference Accounts in North America – build relationships at Exec levels and drive the development of reference assets and joint marketing initiatives with key customers.• Support 5 Fusion Middleware Product Groups – Support product launches, PR, AR initiatives and build reference assets for strategic and emerging products critical to company sales objectives. • Recruited and executed success stories, podcasts, press releases, videos, speaking… Show more • Managed 35 Fortune 500/1000 Reference Accounts in North America – build relationships at Exec levels and drive the development of reference assets and joint marketing initiatives with key customers.• Support 5 Fusion Middleware Product Groups – Support product launches, PR, AR initiatives and build reference assets for strategic and emerging products critical to company sales objectives. • Recruited and executed success stories, podcasts, press releases, videos, speaking engagements, Oracle Magazine Articles, Events, whitepapers.• Lead Technical Product Teams in the recruitment and execution of key customer testimonial videos for Oracl OpenWorld exceeding all goals across the product groups. Show less