Barbara Lionello Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

As a Graphic Designer at Wall Street English, I work with the marketing team to create visual assets to support the company's language learning programs. This included designing promotional materials for both online and offline channels: social media content, email marketing, ads, web and printed materials. I also designed infographics and presentations for internal departments, supporting meetings with franchises and clients, effectively conveying key data and strategies.✅ Concept and Design Marketing Campaign * Emails - Banners * Social Media Paid and Organic, Display Ads * Landing Pages * Printed products (posters, signs, brochures, flyers) * Presentations and Infographics * A/B testing * Ensure Brand Consistency✅ Collaborate with external Agency (providing briefing, brainstorming, designing guidelines and feedback on assets production)✅ Design for internal communication: presentations, Branded Campaign for Franchising Purpose

Barcelona, Catalonia, Spain

Vista is a global, e-commerce company that produces personalised printed products and services B2B and B2C . Particularly oriented to Small Business Owners.I collaborated and brainstorm closely with copywriters, marketing team and analytics to develop and present effective strategies, design concepts for multi-channel campaigns, Email marketing, Triggers, website assets, landing pages, blog articles, and social media content, as well as online display ads.I coordinated the implementation of a new automation tool for social media campaigns, known as Smartly. This involves assembling a dedicated team, analysing the specific needs of our company, conducting thorough testing, and adopting a culture of continuous learning and improvement.✅ Creation of the brief and campaign guidelines which included: - Mood-board creation - Photography brief - Tone of Voice, Typography and color palette settings - Mock up and design multiple variations - Consider afterwards localisation and trans-creation when designing. Localise for different countries.✅ With marketing partners and analytics, we defined KPIs and work together to uncover valuable insights and strategies for effectives creative solutions which resonate with the target audience.✅ Ensure brand consistency. ✅ Coordinate with the localisation team, ensure that our creative work was optimised across our countries and regions.✅ Mentoring new team members, creating an on-board presentation/folder to help them understanding Vista processes and tools.#SeniorDesigner #CreativeCollaboration #MultiChannelCampaigns #CustomerObsession #CreativeExcellence #SocialMediaAutomation #Smartly

Barcelona Y Alrededores, España

Specialised on CRM Email Marketing at Cimpress, creating and executing impactful email marketing campaigns that spanned diverse industries. These campaigns encompassed Food & Beverage, Beauty & Spa, Retail, Craft, as well as consumer segments such as Photo Gifts, Home & Decor, and Calendars.Key responsibilities and achievements included:• Design Email marketing campaigns for diverse industries, including Food & Beverage, Beauty & Spa, Retail, Craft, as well as consumer segments such as Photo Gifts, Home & Decor, and Calendars.• Managed global Email marketing efforts, crafting campaigns in English and ensuring cultural relevance across multiple languages and regions.• Implemented advanced segmentation and personalisation strategies to target diverse global audiences effectively.• Ensured responsive design and cross-device compatibility for a consistent user experience across the globe.• Utilised A/B testing and continuous optimisation to improve engagement metrics, conversion rates.• Monitored and reported on key email marketing KPIs and collaborated with cross-functional teams to align efforts with broader marketing strategies.

Barcelona, Catalonia, Spain

CRM campaigns for the South European Region, encompassing Spain, Italy, and Portugal.• Market-Centric Campaigns: Designing and executing marketing campaigns for needs and expectations of South European customers. This approach ensured that our messaging was not only relevant but also culturally attuned to the local nuances of each country.• Collaborative Efforts: Collaborating closely with cross-functional teams, including copywriters and marketing strategists, to ensure that our campaigns were cohesive and aligned with our broader acquisition and CRM goals. • Data-Driven Design: Employing a data-driven approach to continually refine and optimize our designs. Analysing key performance metrics, resulting in improved campaign effectiveness and conversion rates.

Barcelona, Catalonia, Spain

Quality control and asset optimisation of Senior Designers projects. Key responsibilities included:• Asset Quality Assurance: Reviewing campaign assets to identify and rectify any spelling or technical issues. • Localisation Expertise: Translating campaign assets to cater to diverse local markets, allowing for precise alignment with the cultural and linguistic preferences of each region.• Email Testing: Conducting testing of email campaigns to verify their correct rendering in various browsers and devices. • Final Asset Delivery: Ensuring the successful delivery of finalised assets, ready for deployment in marketing campaigns and ensuring they met the highest standards of quality and accuracy.My time as a Production Artist was marked by a commitment to maintaining the integrity and effectiveness of marketing materials, contributing to the overall success of the campaigns.

Barcelona, Catalonia, Spain

Assisting Italian customers through email correspondence to resolve a wide range of issues related to their Vistaprint orders and experiences. This included addressing concerns related to delivery, design, pricing, quality, and more.Key responsibilities and achievements included:• Customer Support Excellence: Providing customer support to Italian customers by responding to their inquiries and concerns via email.• Macro Automation: Create macros for automated responses to common customer queries.• Product Design Assistance: Guidance and support to customers in designing their own marketing materials, such as business cards, flyers, brochures, and more. My experience as a CSS Specialist at Vistaprint Spain equipped me with strong communication skills, problem-solving abilities, and a deep understanding of customer-centric service.

Barcelona, Catalonia, Spain

Customer Service and Booking for Italian customers and Companies.• Booking Management: managing reservations and bookings for individual customers, ensuring seamless and efficient rental experiences.• Information Resource: Serving as a knowledgeable resource for clients, providing them with accurate and timely information about AVIS services, policies, and procedures.• Client Issue Resolution: solving customer issues and concerns, ranging from rental inquiries to billing discrepancies, to ensure client satisfaction.• Business and Corporate Support: Extending dedicated support to business clients and enterprises.My experience at AVIS S.A. equipped me with strong communication skills, problem-solving abilities, and a customer-centric approach. It was a rewarding opportunity to contribute to the success of AVIS and provide exceptional service to both individual and business clients.

Spain, Turkey, Greece, Egipt, Italy

Welcoming clients at the airport, managing transfers, and providing support during the vacation (information, car rentals, excursions, etc.).

Italy

Welcoming and assisting attendees, providing information, and supporting the smooth operation of the event. Typical tasks include greeting visitors, guiding them through the venue, providing details about products or services, and helping with event logistics to ensure a positive experience for participants.

Padua, Veneto, Italy

During my internship at Raptus Creativi Agency, I had the valuable opportunity to immerse myself in the world of advertising. This internship served as a foundation for my understanding of agency operations and allowed me to gain hands-on experience in various aspects of the creative process.- Observational Learning: As an intern, I closely observed the day-to-day operations of the agency, gaining insight into how a creative agency functions.- Diverse Tasks: I enthusiastically contributed to a wide range of tasks, from simple assignments like paper cutting for cut-paper artwork, assistant during photoshoots, to more complex responsibilities like image retouching.My time at Raptus Creativi Agency provided me with invaluable exposure to the creative industry, fostering a passion for design and advertising that has continued throughout my career.

Master In Ux/Ui Design

Graphic Design And Publishing, Graphic Design, Csp

Newsletters Principles And Creation - Specialization Course, Graphic Design, Email Marketing

Postgraduate Course In Dreamweaver, Dreamweaver

Graphic Design Specialization Course, Graphic Design

Bachelor'S Degree, Fine Arts - Design

Education record