Barbara Lopez work email
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Barbara Lopez personal email
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🚀 Team Leader du marketing B to B, j'ai fait mes preuves dans la conception et la mise en œuvre de stratégies de génération de leads et d'image de marque au sein d'entreprises en plein essor. Drivée par l'excellence opérationnelle, avec confiance et transparence, je mets en place des process construits sur la data CRM et retombées des actions marketing en tirant parti d'outils et de technologies adéquats.J'adore transmettre mes connaissances et permettre à chacun.e de s'accomplir et monter en compétences dans son domaine d'expertise.📚Mes sujets de prédilections sont l'ad-tech, le retail tech, le drive to store, mais aussi le bien-être, le yoga et l'économie locale.💡Avec 10 ans d'expérience en marketing communication B to B et management d’équipe, j’ai développé mes principaux talents :- Stratégie marketing, construction équipe, brand awareness- Management et développement d'équipes auto-apprenantes- Organisation d'équipes, mise en place de process et d’outils digitaux au service du collectif- Accompagnement personnel basé sur l'écoute et l'empathie- Organisation d'événements professionnels de tous types ( salons, journée conferencing, event VIP, diners, etc)- Création de supports 🧘🏻♀️Je suis aussi professeure de Yoga Vinyasa 200h certifiée, je propose des cours en petits groupes, privés ou en visio, et utilise mon expertise professionnelles afin de la combiner à la pratique du yoga et ainsi aider chacun à grandir. J’adore travailler en équipe dans une atmosphère bienveillante
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CmoAlbert Nov 2023 - PresentParis, Île-De-France, Fr -
Professeure De YogaBarbara Yoga Mar 2023 - Present
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Head Of Marketing CommunicationArmis.Tech Nov 2018 - Sep 2022Paris, Île-De-France, FrManagement of 3 full-time contract persons & 2 interns - 300k € Annual budgetField Marketing (FR & International)• Defining & Implementing the B2B Marketing Strategy to generate qualified leads for the Sales team• Increasing the revenue generated by marketing actions• Implementing a strong lead generation process (nurturing & inbound strategies) by managing one Growth & Inbound Manager• Initiating & Developing synergies between Marketing & Sales to work hand in hand (improving CRM tool process, cold mailing campaigns, marketing automations)Events (FR & International)• Defining the annual event budget & Managing one Event Manager• Supervising the organization of on-site and digital events to attract prospectsCorporate & Brand (FR & International)• Supporting & Supervising the Brand Content Manager on content creations: white papers, studies, business cases, newsletters, social media strategy, etc.• Owner of the corporate website roadmap and content• Working closely with the PR agency & owner of the PR communication plan -
Responsable Communication MarketingTemelio May 2018 - Oct 2018Paris, Île-De-France, Fr- Case Studies & White Papers: producing and supervising studies, white papers or business cases creations- Brand Content: planning & supervising all the brand content creations (newsletters, articles, infographics, studies, one pagers…)- Events & Trophies: applying to major market trophies, organizing and ROI tracking of the company events and tradeshows (breakfasts, VIP events, afterworks)- Community Management & Website: social media, blog, Corporate website, develop best practices in email marketing (articles, interviews, videos)- PR: coordinating and following up on activities with the PR agency monitoring of online and offline media presence to strengthen brand image- Reporting: following up and track activity on every actions ( lead generation, communication reporting, content analysis) -
Marketing ManagerRakuten Marketing Oct 2016 - May 2018San Mateo, Ca, Us -
Marketing ManagerRakuten Marketing Dec 2015 - Sep 2016San Mateo, Ca, Us- Strategic marketing: developing marketing strategies and plans for Nextperf, taking into account the particularities and needs of the individual countries ( France, Brazil, Germany, USA)- Supporting country-specific marketing activities and assuring they are aligned with the overall strategy- Commercial Support: creating sales and marketing documents, client case studies, presentations, product sheets, infographics...- Controlling and reporting of country marketing budgets- Lead generation: supporting and monitoring lead generation within local sales teams ( emailing campaigns, CRM, Account Based Marketing Strategy working along with Azalead)- Events management: organizing and managing events and tradeshows on international level, supporting local teams for local initiatives ( breakfast, clients events)- Digital Marketing: social media, blog, Corporate website, develop best practices in email marketing (articles, interviews, videos)- PR & Advertising: initiating, coordinating and following up on activities with PR Agencies, monitoring of online and offline media presence to strengthen brand image- Content development and design for lead generation – studies (multichannel study)- Coordination and follow up of ROI and KPIs on each marketing activities
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Marketing ExecutiveRakuten Marketing Sep 2014 - Nov 2015San Mateo, Ca, UsLead generation Marketing:- Newsletters: content creation, design and shooting of a monthly newsletter per country ( FR / DE/ BR/ USA) - CRM: Email database management (clients / prospects) working with the sales team to optimise the data. - Tools and new formats for sales: helping in creating product sheets, case studies, corporate presentation, infographics, etc- Social Media Management: implementation of a social media calendar working along with the marketing in Germany and Brazil, monitoring the data and stats, monthly report. - Monitoring the lead generation for sales teams thanks to a partnership with Azalead- Events: Sending Invitations through emailing campaigns to clients and prospects, helping in organizing the events/show, asking for quotes, working with partners... - SEM Campaign: managing and monitoring the campaign in France and Germany.- Reporting and ROI reports for each marketing actions
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Account ManagerMediamoov Jan 2013 - Jul 2013Marseille, Fr* Managing all the webmarketing performance actions ( CPL, CPC, banners integrations) * Setting up and managing the emailing campaign schedule for our clients (Swisslife, Société Générale, Smatis)* Ensuring and managing a perennial relationship either with our partners or our clients.* Monitoring stats thanks to analysis tools ( affiliation platform) * Weekly and monthly reports to the clients and implementing optimization plans. * Business Negotiation* Relationship with affiliate networks and the clients -
Digital Marketing And Crm AssistantClarins Group Sep 2011 - Mar 201275017 Paris, FrDigital Marketing & CRM for Clarins Fragrance Group Department ( Thierry Mugler, Azzaro, David Yurman)E-Commerce - Managed the online boutique (sales, promotions, catalogue, banners, e-blasts)- Developed monthly e-commerce reportsSocial Media - Monitored, updated content and interacted with fans and followers (Facebook, Twitter, Pinterest, Polyvore, Youtube)- Reached out to main online bloggers to ensure online buzz and fragrance reviews- Developed Facebook E-com Tab (banners, promotions)CRM - Contributed to developing new CRM tools : initiation mailing, holiday mailing, VIP program- Managed the Thierry Mugler loyalty program and customer database- Daily customer service and support (telephone, e-mail, direct mail) -
Merchandising And Wholesale Communication AssistantL'Occitane En Provence Jun 2010 - Sep 2010Plan-Les-Ouates, Geneva, Ch- Implementing the brand and products identity in order to maximize sales across the country - Project Management " MODEL STORE" and its implementation in the 200 stores in the USA ( creating the visual identity manual of the brand)- Creation of the MODEL STORE manual for the sales force : pictures, creating copies, online researches, translations from french...- Competitor monitoring- Press Event at the Plaza, NYC: helping finding the props, setting up the decoration ( a Christmas in Provence), welcoming the journalists... -
Sales AssociateL'Occitane En Provence Dec 2009 - Feb 2010Plan-Les-Ouates, Geneva, Ch-Product knowledge of the entire L'Occitane product line-Assist customers with their choices of products for themselves and as gifts-Provide skincare expertise to L’Occitane clients-Support store operations -Maintains store appearance -Teamwork to provide customer services
Barbara Lopez Skills
Barbara Lopez Education Details
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Join LionMarketing -
Omnes EducationMarketing Communication
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University Of California, Berkeley, Haas School Of BusinessMarketing And Consumer Behavior
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MayashalaFormation De Professeur De Yoga / Thérapie Par Le Yoga
Frequently Asked Questions about Barbara Lopez
What company does Barbara Lopez work for?
Barbara Lopez works for Albert
What is Barbara Lopez's role at the current company?
Barbara Lopez's current role is CMO @Albert.
What is Barbara Lopez's email address?
Barbara Lopez's email address is ba****@****nce.com
What is Barbara Lopez's direct phone number?
Barbara Lopez's direct phone number is +164694*****
What schools did Barbara Lopez attend?
Barbara Lopez attended Join Lion, Omnes Education, University Of California, Berkeley, Haas School Of Business, Mayashala.
What are some of Barbara Lopez's interests?
Barbara Lopez has interest in Danse, Piano, Photopgraphie.
What skills is Barbara Lopez known for?
Barbara Lopez has skills like Marketing, Marketing Digital, Marketing Communications, Communication Marketing, Marketing Strategy, Digital Marketing, E Commerce, Social Media, Online Advertising, Marketing Social, Online Marketing, Marketing En Ligne.
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