Barbara Maison, Phd Email and Phone Number
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International profile, totally passionate about innovation, with more than 14 years of experience in product development and communication in Cosmetics and Healthcare companies, including 7 years in a managerial role, I am a results-driven leader. My career began as a neuroscientist, which paved the way for my transition to L’Oréal, where I spent eight years immersed in product marketing. During this time, I developed expertise in new product development (NPD), innovation roadmaps, and comprehensive communication strategies across renowned brands like La Roche-Posay and Carita, engaging with diverse distribution channels including pharmacies, perfumeries, and beauty institutes, as well as working on both cosmetic products and medical devices.This foundation in product innovation led me to Philips, where I directed the corporate venture in the beauty space for two years before taking on the responsibility of managing the Global No. 1 female hair removal portfolio, focusing on P&L, product strategy, and marketing communications.Overall, I love driving and managing complex projects, building the strategy and long-term launching plan, creating new products, working on brand equity and ensuring business development with new breakthrough concepts. With experience managing multiple brands BtoB and BtoC, I have a proven track record of working collaboratively with cross-functional teams, bringing an entrepreneurial mentality and developing high-performing talents.
L'Oréal
View- Website:
- loreal.com
- Employees:
- 88577
-
Partnership Strategy And Transformation PmoL'OréalAmsterdam, Nh, Nl -
Portfolio Marketing Leader Grooming & BeautyPhilips Sep 2022 - Sep 2024Amsterdam, North Holland, NetherlandsManaging the Global No. 1 female hair removal portfolio.Define the portfolio business strategy (where to play and how to win).Ensure excellence in strategy execution for all touch-points in all the markets.Strengthen the product proposal working closely with the business on the category management.Establish the brand positioning.Manage the A&P budget.Align the business and market requests to create disruptive advertising campaign (TVC, social and digital). -
Venture Leader Grooming & BeautyPhilips May 2020 - Sep 2022Amsterdam, North Holland, NetherlandsExplore business opportunities in new and existing value spaces in the grooming & beauty domain. Investigate new concepts and business models.Define the problem-solution fit and evaluate its alignment with the business strategy and the relevant trends in the market.Assess the value of new product and technology developments and their scaling potentialLead a cross-functional team by setting out a lean validation plan, following the VPC, NBX and lean start-up methodologies.Connect and build a relationship with potential partners.Report out to the venture portfolio board, justifying further exploration and funding. -
Innovation ManagerInternational Flavors & Fragrances Jan 2020 - Apr 2020Hilversum, North Holland Province, NetherlandsIdentify white space in the market and consumer unmet needs.Create breakthrough concepts and value propositions.Develop and positioning new product offers. -
Senior Marketing Manager - Product Development (Carita)L'Oréal Jan 2016 - Jul 2019Paris Area, FranceDesign 3 years innovation and 360 marketing launching plan in collaboration with Europe markets to align strategy and maximize launches.Launch of new skincare range, by translating global consumer and market insights in breakthrough concepts and powerful innovation products development: Les Précis – skincare boosters – 5% TO.Managing repack and re-positioning of 3ORS, #1st anti-ageing category of the brand.Driving and formulating growth strategy for the #1st L’Oréal medical device (micro-currents, LEDs, ultrasounds) regulated by FDA and Europe MDR: business model, innovation development, claims roadmap.Embracing the brand story and translating it into a powerful identity (defining new brand equity).Briefing advertising, media and digital agencies to create visual language and contents for retail (on-line and off-line), social media, PR.Developing a strong brand architecture and ecosystem in collaboration with beauticians’ trainers (BtoB, BtoC).Collaborating with local markets to build differentiating campaigns and activation programs.Leading international remote team (7 persons) based in Seattle and Malaysia. -
Communication And Marketing Manager (La Roche-Posay)L'Oréal Dec 2011 - Dec 2015Paris Area, FranceDefining business model, targets and design of the #1st tool of sun exposure diagnosis (My UV patch): launched in 14 countries.Managing BtoB communication campaigns (for Dermatologists and GPs).Leading international KOLs board to create specific contents for La Roche-Posay website.Design and launch of the professional website Uv-damage.org (content creation – KPIs follow-up).Managing brand communication for international congresses (EADV, IMCAS, AAD).Being Key contact for journalists -
ConsultantKpmg Advisory May 2011 - Oct 2011Paris Area, FranceLeading market analysis.Design of business plans. Defining growth strategy for clients work on Cosmetics and Virtual Reality industries. -
Project Manager R&DInstitut Pasteur Sep 2007 - Aug 2010Paris Area, FranceDesign and deployment of R&D projects.Leading scientific communication (International Congresses).2 Direct reports : intern and technician.Management of international collaboration, within Marie-Curie Research network.
Barbara Maison, Phd Skills
Barbara Maison, Phd Education Details
-
Stratégie, Conseil Et Organisation -
Neurosciences -
Molecular Biotechnology
Frequently Asked Questions about Barbara Maison, Phd
What company does Barbara Maison, Phd work for?
Barbara Maison, Phd works for L'oréal
What is Barbara Maison, Phd's role at the current company?
Barbara Maison, Phd's current role is Partnership strategy and transformation PMO.
What is Barbara Maison, Phd's email address?
Barbara Maison, Phd's email address is ba****@****ail.com
What schools did Barbara Maison, Phd attend?
Barbara Maison, Phd attended Escp Business School, Pierre And Marie Curie University, Università Degli Studi Di Torino.
What skills is Barbara Maison, Phd known for?
Barbara Maison, Phd has skills like Research, Biotechnology, Product Development, English, Management, Marketing Strategy, Market Analysis, Strategy, Management Consulting, Project Management, Marketing, Market Research.
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