Over twenty years in Market Research and Data Analysis to help companies to take the right decisions and support their business, communication and marketing strategies. ✔️ Research design; development of information systems based on primary data (interviews) - web analytics ✔️ Project management and coordination of research activities: from client's needs to results✔️ Qualitative and quantitative methodologies, sampling techniques, offline and online tools for data collection✔️ Advisory based on data from customers, consumers, providers, stakeholders...✔️ Insights generationExperience in both BtoC and BtoB areas: • consumer insights: customer satisfaction & experience; U&A; corporate / brand image; reputation; ADV tracking; segmentation & profiling; product research; pre-post test ; concept design/test• social research and opinion poll• data analysis, trend analysis; benchmarking• international surveys• reporting and presentationDigital Business Analyst✔️ Web analytics✔️ Social media monitoring & web reputation✔️ User experience design | UX strategies