Marketing consulting grounded in thorough analytics to uncover insights and drive actionable recommendations needed for business decision-making. Available for individual projects or as a member of your team.Recent work includes global brand health tracking for leading tech company, a deep-dive exploratory in the natural health supplement category, rebranding/repositioning for financial services provider and marketing consulting for non-profit organizations.

Our mission is to enable under-resourced young adults (ages 20-35) to build meaningful and long-term mentoring relationships with multiple mentors. To achieve this goal, a group of mentors work as a team, pooling our different skill sets and networks to collectively guide and support a cohort of 8-12 mentees navigate both their personal and professional futures.

Customized and innovative market research firm, specializing in strategic research and marketing consulting.• Deep experience at applying consumer-based insights into realistic business implications for clients by understanding the marketplace, competitive landscape, customers and opportunities. • Areas of expertise include market segmentation and sizing, new product and service development, customer satisfaction and loyalty, category and competitive market assessment, performance tracking, brand equity, pricing sensitivity, advertising development and evaluation. Extensive experience in both consumer and B2B, U.S. and international research.• Diverse client base including financial services (credit cards, brokerage, banking, lending and insurance), pharmaceuticals, food & beverage, packaged goods, office equipment, home furnishings, health & beauty, travel & hospitality.

• Designed and implemented Consumer and Corporate Card Customer Satisfaction & Loyalty program, coordinating multiple company divisions. Results provided input to Marketing planning, company goal setting and performance assessments.• Led research that helped launch Membership Rewards program and multiple co-brand/rewards cards.• Extensive experience in acquisition, loyalty and retention, new program/services development and pricing, advertising development and evaluation• Responsible for providing research and consumer-based strategic support for multiple Marketing groups, including Consumer Cards, Technologies, T&E Establishment Service, Segment Marketing (Students, Seniors), Direct Mail Marketing, Consumer Card Operations division

Managed strategic development and all phases of advertising research for a range of clients including Kraft General Foods, Reynolds Metals Co., Corning and A&P. • Strategic work included segmentation, brand personality and competitive assessments. • Advertising research included creative brief development, positioning and copy exploratories, copy testing and campaign evaluations. • New product development research included pricing, packaging, in-home and test markets.

• Managed consumer and corporate research, including product positioning, package test, copy testing, ad tracking, in-home test, A&U tracking, idea generation. • Advertising launch team for first generation of IBM PCs.• Clients in media, electronics, financial services and wine & spirits categories.