Barbara Meynen Email & Phone Number

Brussels, Belgium

Belgium

Client projects:Brand Manager PrimaDonna - Fashion sector - @ Van de Velde (November 2022 - current)Digital Trade Marketer Marie Jo & PrimaDonna - Fashion sector - @ Van de Velde (July 2022 - October 2022)Campaign Manager - Energy sector (B2C) - @ ENGIE (April 2021 - June 2022)Internal projects:Campus recruitment: Team lead

Brussels Area, Belgium

Client projects:Marketing Automation - Sanitary sector (B2B) - @ Van Marcke (Dec 2020 - March 2021)Digital Marketer - Sanitary sector (B2C & B2B) - @ Van Marcke (Sep 2019 - March 2021)Organizational Redesign of the Marketing Team - Food retail sector - @ Colruyt (June 2020 - Aug 2020)Internal projects:Organization yearly THoM ski trip (Sep 2019 - Jan 2020)Campus recruitment (Aug 2020 - current)At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing. More info on www.thehouseofmarketing.eu The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations. Customer Collective creates future-proof company growth through customer value, by solving the customer equation. The group combines they key 4 pillars of this equation: customer strategy, digital acceleration, data & technology.

Melbourne, Australia

Throughout my Master at Vlerick Business School, I got the opportunity to perform a two-month consultancy project at eNett International in Melbourne. I was part of the Customer & Insights department where I could draw out a strategy for the company to maintain high growth in the B2B travel payment industry with virtual cards.I was able to use my acquired knowledge, put things in new perspectives, and learn a lot from the global travel industry thanks to all my colleagues at eNett International.

Machelen Diegem, Vlaanderen, België

During my summer break, I did an internship at the ACR department (Accounting, Compliance and Reporting) in the head office of EY Belgium, located in Diegem (Brussels).Main responsibilities:> Accounting transactions (Program used: Exact Online)> V.A.T. declaration> Preparation statutory accounts> Preparation year-end closing (Programs used: First, Caseware)> Filing/Archiving

Antwerp Area, Belgium

Seal Jobs is a innovative HR tech start-up active at Start it @ KBC. It offers a digital job platform to efficiently match students and recruiters in order to further digitise the Interim sector.Daily program:70% Sales & Customer Succes30% Digital MarketingMain responsibilities:> Project manager for Talent Forum 2018. Seal Jobs was present on this job fair to provide students with LinkedIn & cv screening> Brainstorming together with the team about new directions for the company> Screening users of the Seal Jobs platform> Creating digital content for social media (Facebook, Instagram, LinkedIn, Twitter) by means of Hootsuite> Follow-up sales by means of Hubspot: inbound leads, cold calling> Continuously providing feedback to further optimise the platform

• Workshop AB InBev• Workshop Unilever - Case about Lipton• Workshop Deloitte• Workshop Accent Jobs

• Workshop 'Time Managent' by TC3• Workshop 'Stress Management & Mindfulness' by Lacomma• Workshop 'Goal Setting & Realisation' by Mind and Body• Workshop 'Working in a team' by GL Coaching• Workshop 'Effective Job Hunting' by Mobile Vikings

• K3 Ballet - Tour around Belgium and Netherlands• K3 Videoclips• Sinterklaasshow at Sportpaleis Antwerpen• Flashmob - Thomas Cook: Launch 'K3 in Wonderland' Airplane

Master International Management & Strategy, Cum Laude

Master'S Degree, Business Economics, Cum Laude

Master Thesis: Testing the effect of different payment methods (cash, credit card and electronic payment methods such as QR-code and NFC).

Msc, International Marketing & Business Development, Magna Cum Laude

• Postgraduate: Extended Master Degree at Campus Paris La Défense

July School, B+

• Cooperation between London School Of Economics (LSE) & University of Cape Town (UCT) • Course: Africa and Global Transformation.

Exchange Program (Erasmus), Applied Economics

Bachelor'S Degree, Applied Economic Sciences