Barbara Mikan Cadena Email & Phone Number

Viladecans, Cataluña, España

Viladecans, Cataluña, España

Viladecans, Cataluña, España

• Responsible for identifying, analyzing and transforming quantitative data and qualitative information into actionable insights for the market, partners and final customer.
• Permanent monitoring on trends and distribution channels evolution.
• Analysis and identification of B2B / B2C customer needs for subsequent transformation into business cases and successful initiatives.
• Measurement and supporting sales tactical activities, in addition of the market development plan implementation
• Supporting the Market Director in defining strategies that increase income, develop segments, optimize channel profitability and guarantee to achieve the market and / or its routes performance goals
• Ad hoc projects leadership for continuous revenues increase

Barcelona Area, Spain

• Participation and definition of the Spain expansion project planning
• Early market scanning and competitive analysis of the business environment
• Identification and recognition of legal and fiscal framework in Spain
• Potential suppliers prospection and analysis
• Project activities planning and leading the implementation as well as following up project results
• Constant updating and proactive information to the key stakeholders about identified opportunities or risks

Barcelona Area, Spain

• Monitoring existing and new competitors pricing strategies
• Reporting global landscape, detailed view and evolution for key stakeholders
• Coordinate and ensure high quality delivery of ad hoc analysis, benchmark or investigation.
• Identification, promotion and leadership of new opportunities enabling positive impacts on teams work and revenue optimization
• Dynamic update and raising alerts on any opportunity or defensive action identified
• Definition and planning of requests and evolutions, organizing team tasks in order to ensure on-time, and accurate deliveries

Buenos Aires, Argentina

• P&L Management, creation and execution of dashboards and reports for Cars Rental business.
• Leadership and focal point for IT and Product within business development projects. Monitoring and controlling initiatives for customer experience improvement and site conversion.
• Consumer behavior insights and patterns identification. Designing and following of Pricing strategies for Revenue optimization.
• Responsible for Crosselling and Upselling strategies and their results. Team work with other areas and company products.
• Suppliers relationship manager. Including contracts, promotion strategies, sales target achievements and backends payments.
• Leader of the Commercial weekly regional team meeting. Responsible for new opportunity detection and highlights. In charge of tactical actions follow up.

Greater Buenos Aires, Argentina

• Customer Experience project leader for one of the largest companies that import and distribute technology in Argentina. In charge of a multidisciplinary team of five consultants for the areas of Human Resources.
• Survey creation for processes and practices diagnosis in all points of contact and support areas that indirectly have any effect in their experience.
• Identification and definition of customer lifetimes cycles, as well as the design of the methodology and the KPIs that guarantee the continuity of these processes.
• Final proposal building of the redesigning of the Customer Experience strategy based on Omnichannel and Customer Centric.
• Consolidation of the project and final presentation to its directors and subsequent implementation and measurement of results.

Greater Buenos Aires, Argentina

• New Product Introduction Process Leader (4 people) for the following categories: Cooking, Refrigeration, Air Treatment, Water, Small Appliances, for Whirlpool and Kitchenaid brands, for Latin American region and the.
• Focal point / PMO for the Quality and Service Team, Responsible for representing this area, its requirements and responsibilities during the new projects development process for the region. Assuring to happen concept.
• Monitoring new launched projects (first six months), their quality performance and action plans accomplishments during the pre-launch processes, for example, inspections and reworks
• Responsible for monthly execution report and projects status for BOD as well as for the Quality final approval in all the project stages.

Bogotá D.C. Area, Colombia

• Designing, implementation, and continuous improvement of irregular travel experience (delays, overbookings, and cancellations).
• Definition and monitoring Service Recovery processes in all channels and contact points (Digital, Airport, Sales Offices, Call Center, On-Board Service and Social Media)
• Budget management, deviations analysis, root cause explanations and action plans follow up.
• Responsible for Satisfaction KPIs and NPS, Diagnosis, analysis and action plans follow up. Tactical and strategic projects implementation to guarantee the customer experience.
• Definition, Business Case construction and implementation for Airport Contingency Support Team Project (8 people).

Bogotá D.C. Area, Colombia

• Cabin crew planning and optimization
• Budget and KPIs management
• Supporting Training, Catering and Cabin Crew Managers thru Cost Analysis evaluations and different business cases construction
• "Headquarters Life Quality Model" implementation for Cabin Crew Team, adjusting it according to local reality.
• Cabin Crew Communications Coordinator

Bogotá D.C. Area, Colombia

Bogotá D.C. Area, Colombia

Master'S Degree, Commercial Direction And Sales Management, 8,39/10.00

Diplomado En Marketing Digital Y Negocios En Internet

Master'S Degree, Marketing, 4.1/5.0

Bachelor Of Business Administration (Bba), Marketing, 4,3/5.0