Barbara Moore Email & Phone Number

Select EngagementsUnited Health Group (UHG)/ PacifiCare Health Systems (PHS) – Consumer Marketing Database (CMDB) Program Manager/ Interim ManagerManage all areas related to the CMDB system and business process integration between UHG and PHS due to UHG’s acquisition of PHS. Manage and prioritization and work assignments of a team of five (5) employees and one (1) contractor. Consumer Marketing Database Services Project Manager Identified business requirements and successfully implemented a response management solution in support of the Secure Horizon’s marketing and sales needs. This effort encompassed external telephonic, web and business reply card response capture, interpretation by the response management vendor to identify a lead or prospect and the directing of those records to the appropriate systems for handling.Managed all aspects of integrating the Legacy West Medicare Part D business unit into the existing Secure Horizons Consumer Marketing Database.

Engaged in activities related to the product design and implementation of expansions of existing Medicare product offerings, as well as, the implementation of new Medicare product offerings. Activities ranged from benefit design and CMS filing efforts for Medicare Advantage products to full outsourcing efforts, where warranted, related to products such as Individual Medicare Supplement and Golden Prescription products. Work closely with regional General Managers and staff, as well as, administration/ operations, compliance, legal and provider network in assessing marketplace opportunities, competitive positioning and future direction.

Identified, supported and implemented operational process and system improvements in support of Senior Solutions sales, marketing and retention business needs. Secure Horizons Sales and Marketing Management (SAMM) Management & Marketing Database Management Managed and directed daily operational and system administration in support of application data entry, sales and lead management activities, telemarketing and direct mail marketing campaign execution and response management activities. Managed all aspects related to process and system evolution to ensure optimization and to meet growing business needs. Managed all activities related to the selection, migration and implementation of the marketing database to a new vendor solution. Integration and Infrastructure Evolution and Refinement – Managed and solved to the infrastructure needs in support of new product launches and existing environment improvements.

Identified, sized, presented and sold services to potential clients. Select Client EngagementsPacifiCare Health Systems – Information Technology Services Project Manager Managed all aspects of system development related to the Secure Horizon’s proprietary Sales and Marketing lead management system (SAMM). Murphy, Murphy and Murphy Certified Public Accountants (CPA) Worked with firm partners to develop a 5-year business and marketing plan. Identified industry trends and business expansion opportunities to meet partner and firm personal and financial goals.

Assisted in executive presentations to potential clients and leading consulting engagements to meet client’s business needs. Select Client EngagementsPetroleum Software and Services (PSS)/ EDS Subsidiary – Managed the migration of the company from a software only sales approach to a professional services sales approach. Amerada Hess Corporation – Managed a cross-functional client team to determine and select a solution to meet the business, functional, systems and technical architecture requirements required to replace their existing access control, time, attendance and labor management system for the St. Croix, US Virgin Islands and Port Reading, New Jersey refineries.ARCO Price Book Consolidation Project – Managed a project to evaluate the business processes, services and price book technologies in place to reach the optimum goal of consolidation to one corporate price book in support of the ARCO am/pm convenience stores.

Managed on-site retail automation and accounting systems hardware/software usage, testing, software contract negotiations, service/ support agreements, systems development and installation, curriculum development, training and support for FastBreak convenience stores, ProWash car washes, Taco Bell/Subways/Carls Jr./Del Taco/ TCBY/Hot Stuff Pizza Quick Service Restaurants and AutoPulse automotive business units.

Manager, Product Support and Administration - Field Services Administration Managed a task force designed to determine the business/ technical requirements and advancements needed to bring all ARCO retail outlets (am/pm mini markets and SmogPros) into the future. Supervisor, Product Price File - am/pm Merchandising and Franchise SystemsIn support of 450 ARCO franchise am/pm mini market convenience stores, managed the daily operations, identification of specifications for system enhancements, integration and user training for the following systems: product price file database – product scanning database; point of sale (POS) - register scanning system; franchise accounting system (FAS) - facility back office management; and headquarters category management and sales analysis systems (MARS) - management reporting based on store POS data.

Managed client consulting projects in support of recommendations to maximize the usage of shelf space, product mix and inventory turns.

Merchandising/Space Management Coordinator - Managed activities related to the space management and product imaging systems, inclusive of directing stores in merchandising techniques and product placement. Assistant Manager - Managed cash and inventory; store operations; employee oversight, supervision and training.