Develop assortment plans and overall business strategies that include forecasting, pricing and advertising. Manager of 2 graphic designers and 1 marketing assistant. Plan and negotiate buys including merchandise, print and catalogs.Create and plan company lookbook including model shoots and layout twice a year. Contribute to relevant blogs, conferences and events both off-line and on-line to increase brand awareness. Analyze ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. Design and create marketing collateral for sales meetings, trade shows and company executives. Implemented and evolved high impact strategies to target new business opportunities and new markets. Manage both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams

Managed the planning and forecasting of all merchandise buys for major department stores to maximize sales, inventory and profit. Revised plans and strategies based on performance and profit. Developed markdown calendar based on trends, selling and flow of merchandise.Monitored overall seasonal gross margin by store and brand.Provide weekly sales analysis to members of sales force and management on current and future season product including booking, shipments and year to year comparison. Assisted in the development and review of current and future season lines.