Barbara Oberleiter

Barbara Oberleiter Email and Phone Number

CMI Lead Ice Cream DACH @ Unilever
Milan, IT
Barbara Oberleiter's Location
Milan, Lombardy, Italy, Italy
Barbara Oberleiter's Contact Details

Barbara Oberleiter work email

Barbara Oberleiter personal email

n/a
About Barbara Oberleiter

Passionate about understanding consumer behaviour to capture insights and turn them into innovative and actionable strategies to guide company’s growth. Many years of experience in leading research projects from different departments and stakeholders. Deep Knowledge of market research methodologies, data analyses and consumer trends applied to different business segments (FMCG, Cosmetic, Food & Beverages). Open to learn and adapt new tools and active on continuous exchange within the international Insights Community.

Barbara Oberleiter's Current Company Details
Unilever

Unilever

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CMI Lead Ice Cream DACH
Milan, IT
Website:
unilever.com
Employees:
124305
Barbara Oberleiter Work Experience Details
  • Unilever
    Cmi Lead Ice Cream Dach
    Unilever
    Milan, It
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  • Dr. Schär
    Head Of Global Consumer & Market Insights
    Dr. Schär Aug 2017 - Aug 2024
    Bolzano Area, Italy
    Lead a dedicated team to carry out consumer insights projects across multiple countries to identify consumer needs and white spaces. Monitor brand health across primary markets and advise global communication strategy. Coordinate external research agencies and internal projects with CRM consumer database. Support local Marketing teams with best practices in executing market research projects and procuring market data. Achievements:• Enabled Consumer Target analyses through combination of insights from ad hoc projects and sell-out and household panel data.• Manage innovation projects on new target from consumer need discovery to validation of potential and incremental growth of the new initiatives.• Implemented agile innovation process to enable successful New Product Development (NPD) launches.
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  • Thun
    Senior Product Manager
    Thun Nov 2014 - Jun 2017
    Bolzano, Trentino-Alto Adige, Italy
    Manage new product development projects for Thun Home decoration and Baby gift business. Lead of packaging projects in terms of design harmonization Achievements:• Achieved 10% reduction in packaging costs while implementing a premium design strategy.
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  • Kiko Milano
    Marketing Research Manager
    Kiko Milano Dec 2012 - Oct 2014
    Bergamo Area, Italy
    Monitor KIKO perception worldwide by assessing brand image and shopping experience in KIKO stores. Supported global expansion strategy by conducting retail and competition analyses in targeted markets. Achievements:• Drove innovation in makeup/skincare by moderating group discussion with consumers in target.• Measure consumer experience and effectiveness of retail sales model through direct surveys to the Store Manager network.
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  • The Kraft Heinz Company
    Market Research Manager
    The Kraft Heinz Company Jun 2006 - Nov 2012
    Milan Area, Italy
    Responsible for managing projects on shopper, advertising testing, NPD potential estimation, brand tracking and market data analyses with a team of 2 dedicated resources.Achievements:• Directed market research initiatives for Heinz brands in Italy, including Plasmon, Nipiol, Bi-Aglut, and Aproten.• Established global innovation platforms for Heinz Infant Feeding Business.
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  • Henkel Kgaa
    International Market Research Manager Assistant
    Henkel Kgaa Feb 2004 - May 2006
    Düsseldorf Area, Germany
    Coordination of all ad-hoc Market Research projects worldwide for SBU Hair Care and Hair Coloration.Achievements:• Employed methodologies, such as round tables, home visits, trend studies, creative diaries, and Supergroups to obtain valuable consumer insights.• Implemented SBU marketing strategy by validating global rollout of international product launches.
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  • Henkel Spa
    Junior Market Researcher
    Henkel Spa May 2000 - Jan 2004
    Milan Area, Italy
    Support to the Marketing team on the validation of NPDs and Advertising and Shopper research projects.Achievements:• Execute various research projects for SBU Special Detergents and Home Care in Italy.• Run Shopper Research to bolster Category and Trade Marketing initiatives.
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Barbara Oberleiter Skills

Market Research Fmcg Marketing Research Customer Insight Brand Equity Market Intelligence Market Analysis Competitive Analysis Consumer Insight Segmentation Shopper Analysis

Barbara Oberleiter Education Details

Frequently Asked Questions about Barbara Oberleiter

What company does Barbara Oberleiter work for?

Barbara Oberleiter works for Unilever

What is Barbara Oberleiter's role at the current company?

Barbara Oberleiter's current role is CMI Lead Ice Cream DACH.

What is Barbara Oberleiter's email address?

Barbara Oberleiter's email address is ba****@****inz.com

What schools did Barbara Oberleiter attend?

Barbara Oberleiter attended Università Di Trento, Master In Comunicazione D'impresa.

What skills is Barbara Oberleiter known for?

Barbara Oberleiter has skills like Market Research, Fmcg, Marketing Research, Customer Insight, Brand Equity, Market Intelligence, Market Analysis, Competitive Analysis, Consumer Insight, Segmentation, Shopper Analysis.

Who are Barbara Oberleiter's colleagues?

Barbara Oberleiter's colleagues are Clara Gabriella, Ashley Schmiege, Shraddha Kadam, Piyush Khadse, Голубцов Сергей, Maria Cecilia Ravazzola, Pauline Thibult.

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