Barbara Oliveira Email and Phone Number

Quansa, a pioneering startup, is transforming the financial wellness of Brazilian employees with its innovative on-demand pay solution, redefining the traditional payroll process. Operating across Chile and Brazil, the company is at the forefront of financial health technology. My key role involves amplifying our brand visibility and market footprint, with a strategic focus on driving the generation of qualified leads- Structuring and developing the company's sales engine alongside other leaders;- Led the project for the brand's strategic repositioning in the Brazilian market, concentrating on defining the value proposition, distinguishing market differentiators, identifying target personas and Ideal Customer Profiles (ICP), and enhancing communication across all channels;- Responsible for managing relations with the press agency, overseeing all strategic planning for this channel, including constructing and approving covered topics;- Responsible for the strategic and tactical execution of Quansa's benefits rollout to clients, successfully achieving a 70% average employee engagement rate with the product; - Responsible for planning and executing proprietary brand events aimed at lead generation and deepening relationships with clients and prospects, including event communication, landing page creation, lead nutrition and content creation;- Overseeing strategic and tactical content planning, as well as creating materials for the company's communication channels in Brazil and Chile;- Seeking strategic partnerships with relevant companies and individuals in the market with the objective of increasing the company’s authority and awareness;- Increasing lead generation through marketing channels by +1,000% in just five months;- Responsible for developing internal materials to support the sales team in the prospecting and sales processes;- Generating comprehensive reports on the results of marketing and growth-related channels;

Docket is a series B startup and leading platform that addresses the bureaucratic challenges associated with document-dependent operations in Brazil by providing a cloud-based solution. My primary objective in this current role is to boost the brand’s recognition and strengthen its position in the market, resulting in the generation of qualified leads.Responsibilities include:- Developing strategic and operational planning for the brand's communication channels focusing on generating qualified leads, engaging our lead base and increasing revenue; - Mapping out events in our target segments, developing and executing the brands communication for each of our brand personas; - Seeking strategic partnerships with relevant companies and individuals in the market with the objective of increasing the company’s authority and awareness;- Managing press relations, leading the strategic planning for this channel with our supplier, as well as approving the topics addressed; - Planning and executing employer branding initiatives, including curating content and creating an exclusive newsletter for employees; - Responsible for 45% of total lead generation by the Marketing team in the last quarter of 2022, enhancing the company's sales engine.- Responsible for implementing the branding strategy, which directly contributed to acquiring 100 new clients in only 7 months for one of our products, a milestone that had never been achieved in the company’s history; - Responsible for generating comprehensive reports detailing the results of branding-related actions;

As a Growth Analyst, my focus was on generating new qualified leads for the company through the strategic and operational planning of various communication channels such as Instagram, Linkedin and Email Marketing.Responsibilities included:- Developing strategic and operational planning with the objective of generating qualified leads through different communication channels; - Responsible for conducting content research and crafting articles for the company's blog, as well as optimizing all content for SEO engines; - Curation of content and the development of the company’s exclusive newsletter, providing value to clients and employees while contributing to client retention, growth, and referrals.- Responsible for conducting market research regarding trending topics in various markets and presenting the findings in webinars for clients and the general market;- Planning and execution of events, including creating landing pages, invitations and curation of the content presented;- Responsible for generating comprehensive reports detailing the results of marketing and growth-related actions; - Managing press relations, leading the strategic planning for this channel with our supplier, as well as approving the topics addressed;

I was the person responsible for all marketing-related activities. As such, my main objective was to increase brand awareness and brand recognition, while strengthening VEJA OBRA's brand positioning. Responsibilities included:- Developing strategic and operational planning for the company's customer acquisition channels - blog, website, social media, and email marketing;- The implementation of SEO strategies on the company’s website and blog, which contributed to rank 322 keywords among the top 10 positions on Google. As a result, the company’s website got 20,923 visitors and converted 1,746 new leads, (which corresponds to a 8.34% conversion rate);- Content ideation for the creation of over 200 blog articles, resulting in a 280% growth in website visits from 2019 to 2020, with an average of 15,000 new visitors monthly, from which 82% were organic traffic. All articles were SEO optimized; - Establish strategic partnerships for guest posts with relevant blogs in the industry;Content ideation for social media channels (Facebook and Instagram). This included design work related to the content creation;- Production of over 20 videos featuring valuable content related to the construction management industry for social media; - Developing of the software’s onboarding flow with the objective to help new users in their journey; - Responsible for generating comprehensive reports detailing the results of marketing and growth-related actions;