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Senior Vice President Group Marketing | CMO in Warner Bros Entertainment till Dec 2020, with past cross-industry leadership roles in Unilever, Manetti&Roberts and British American Tobacco, both at international and local level, based in Rome, Milan and London, ranging from: general business management with P&L responsibility, brand and content marketing, digital and data innovation, product development, PR, campaign advertising and media planning. Professional profile is driven by future-focused and consumer-first culture in business, marketing, media and innovation, proven by a track record of successful results. Forceful, bold and empathic leadership is combined with ability in team building and talent development, championing genuine inclusion and diversity values. Personal qualities stand out for creativity, inspiring vision and passion for growth in highly complex, fast-paced environments, enhanced by innate networking attitudes.
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Chief Marketing And Sales OfficerLux VideRome, It
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Chief Marketing & Sales OfficerLux Vide May 2021 - PresentRoma, Lazio, Italia
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Senior Vice President Group MarketingWarner Bros. Entertainment Jan 2014 - Dec 2020Roma, ItaliaLead Marketing, Communication, PR & Media, Digital & Data assets, Market Research & Innovation Projects for all Company’s lines of business: US and Italian Movies, Games, Digital and Physical Home Video, Brands and Licensing, Television and Streaming.During my tenure I innovated the marketing paradigm with a lifecycle and data-driven model; led the digital trasformation of the Company; scaled up the lifetime value of brand portfolio by leveraging creativity, technology, data and innovation; created an integrated, cross-divisional team inspired by a consumer-first mindset and the values of inclusion and diversity. -
Head Of Brand MarketingBat Apr 2011 - Dec 2013RomaHead of BAT Italy full Brand Portfolio (Pall Mall, Lucky Strike, MS, Dunhill, Rothmans), valuing over €500M revenues, leading marketing, product innovation, trade and consumer activation, with P&L responsibility (€60M of marketing budget).During my tenure I launched Rothmans brand and Lucky Strike Additive Free; initiated the pipeline of vapor and tobacco heating products; renewed the traditional retailer and consumer activation model. -
Marketing Director Neutro RobertsManetti&Roberts Oct 2009 - Apr 2011Milano, Lombardia, ItaliaHead of Neutro Roberts (€60M revenues in Italy; market leader in personal care; €10M marketing budget), reporting to the GM, responsible of business development, brand management, product innovation, advertising, media and trade marketing. During my tenure I relaunched Neutro Roberts with new product range, communication strategy and 3Ys innovation pipeline. -
Marketing Director FindusUnilever Jun 2007 - Oct 2009Roma, Lazio, ItaliaHead of the Italian Frozen Food Meal Solutions business (€70M revenues; dominant market leadership, €10M mktg budget), reporting to the GM, with full responsibility of Strategic Marketing (brand and category management, product innovation, advertising and media) and Operation (product portfolio, pricing and promotions, trade policy). -
Global Communication And Media DirectorUnilever Jun 2006 - Jun 2007Londra/RomaResponsible for 360 marketing campaign, creative advertising and media planning for Global Ice Cream brands (Algida, Magnum, Cornetto, Ben&Jerry).Lead global network of agencies (Brand Communication, Media, CMI) to drive impactful 360 online and offline marketing campaigns and coordinate International Countries implementation.
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Global Innovation ManagerUnilever Oct 2000 - Jun 2006Londra, RomaResponsible for the Global Ice Cream innovation program, leading the idea generation and launch of revolutionary coffee drink “Café Zero°”, the international roll-out of Cornetto Soft and signing the first ever partnership between Mc Donald’s and Unilever in Europe.
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Senior Brand Manager FindusUnilever 1998 - 2000Roma, Lazio, Italia
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Brand Manager Algida Ice CreamUnilever 1995 - 2000Roma, Lazio, Italia
Barbara Pavone Skills
Barbara Pavone Education Details
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Economia E Commercio
Frequently Asked Questions about Barbara Pavone
What company does Barbara Pavone work for?
Barbara Pavone works for Lux Vide
What is Barbara Pavone's role at the current company?
Barbara Pavone's current role is Chief Marketing and Sales Officer.
What is Barbara Pavone's email address?
Barbara Pavone's email address is bp****@****ahoo.it
What is Barbara Pavone's direct phone number?
Barbara Pavone's direct phone number is (212) 687*****
What schools did Barbara Pavone attend?
Barbara Pavone attended Università Degli Studi Di Roma 'la Sapienza'.
What skills is Barbara Pavone known for?
Barbara Pavone has skills like Fmcg, Marketing Communications, Brand Communication, Brand Development, Marketing Strategy, Marketing Management, Integrated Marketing, Management, Market Research, Customer Insight, Marketing, Marketing Research.
Who are Barbara Pavone's colleagues?
Barbara Pavone's colleagues are Paolo Polidori, Gianmarco Gallus, Manuela Sechi, Stefano Pica, Alex Merlusca, Lucio Casellato, Giulia Sambuceti.
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