Barbara Petersen

Barbara Petersen Email and Phone Number

Customer Success | Relationship Manager | Project Manager | Member Engagement @ Worksite Wellness Council of Massachusetts
newton, massachusetts, united states
Barbara Petersen's Location
Greater Boston, United States
Barbara Petersen's Contact Details
About Barbara Petersen

As a customer-centric professional with a strong focus on business outcomes, I prioritize and analyze customer experiences to drive value, enhance satisfaction, and reduce churn. By leveraging data, relationship-building, and collaboration, I not only foster customer loyalty but also create opportunities for revenue growth and long-term partnerships. My goal is to continue delivering impactful solutions that align with both customer needs and organizational objectives, ensuring successful communication and sustained, mutually beneficial relationships.SKILLS:Team LeadershipStaff ManagementCustomer ExperienceBusiness DevelopmentCustomer EngagementStrategy DevelopmentInside SalesTechnical SupportCustomer AcquisitionRetentionRelationship ManagementOnboardingC-Suite CommunicatorTECHNOLOGIES:G-SuiteDriftHubspotSlackMicroSoft OfficeDropboxTrelloSaleforceCRMZoom

Barbara Petersen's Current Company Details
Worksite Wellness Council of Massachusetts

Worksite Wellness Council Of Massachusetts

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Customer Success | Relationship Manager | Project Manager | Member Engagement
newton, massachusetts, united states
Website:
wwcma.org
Employees:
13
Barbara Petersen Work Experience Details
  • Worksite Wellness Council Of Massachusetts
    Member Board Of Directors - Awards & Recognition Program Co-Chair
    Worksite Wellness Council Of Massachusetts Sep 2023 - Present
    Massachusetts, United States
    Spearhead operations, strategy, and project management for an annual awards program with a $10K budget, recognizing excellence in worksite wellness.Delivered a successful 2023 event, honoring 30 winners in front of 100 attendees, while optimizing event logistics and stakeholder engagement. Drive cross-committee collaboration by streamlining communication, ensuring alignment on goals and timelines.
  • Zebra Crossings - Camp And Programs For Kids With Chronic Health Conditions
    Member Board Of Directors, Marketing Committee Chairperson
    Zebra Crossings - Camp And Programs For Kids With Chronic Health Conditions Jan 2023 - Present
    New Hampshire, United States
    Lead marketing efforts to enhance brand visibility for a community supporting children and families with chronic health conditions.Expanded social media following by 10% through targeted campaigns and consistent content strategies.Improved testimonial capture through QR code integration and event highlights, enriching donor and participant engagement.Facilitate monthly committee meetings to align strategy, drive collaboration, and measure progress.
  • Mass Technology Leadership Council
    Customer Success Project Manager
    Mass Technology Leadership Council Mar 2023 - Jan 2024
    Lexington, Massachusetts, United States
    Revamped membership renewal operations for 250+ members, improving efficiency, communication, and revenue retention.Designed and implemented a risk management framework and escalation protocols, enhancing organizational resilience and client satisfaction.Managed a portfolio of 70 SMB clients, generating $420K in annual revenue while nurturing executive stakeholder relationships to boost product adoption.
  • Southern District Ymca / Camp Lincoln, Inc.
    Membership Engagement Director
    Southern District Ymca / Camp Lincoln, Inc. May 2021 - Sep 2022
    Exeter, New Hampshire, United States
    Developed, analyzed and forecasted department budget of $1MillionPrepared and analyzed monthly membership analytics for strategic planning and forecastingNegotiated and managed 15+ community partnerships, driving 85% growth in this revenue streamCreated and led quarterly initiatives to increase membership resulting in 20% increase in membership revenueLaunched new CRM becoming primary stakeholder for staff training, analytics and operationsCollaborated with marketing to develop customer centric assets and strategize marketing calendarsCreated and launched 3 - 5 member programs quarterly to facilitate engagement and 85% retentionCreated, implemented, and managed new member onboarding processes and communications utilizing automation and collaborationManaged childcare department and 6+ staff to increase member retention through confidence and reliability of care
  • Mass Technology Leadership Council
    Customer Success Manager
    Mass Technology Leadership Council Jan 2020 - May 2021
    Greater Boston Area
    Achieved 80% renewal rate during the pandemic by establishing and managing a deferred membership programManaged book of business comprising 50+ companies including onboarding, engagement, escalation and renewalDeveloped targeted member communications via email, phone calls and newslettersBuilt and managed partnership with a local broadcast media outlet to highlight member stories and provide added visibility to their brand and increase member value Consistently engaged with members C-suite to facilitate engagement and build relationshipsCreated and launched a unified monthly messaging campaign to all key accounts resulting in streamlined communications and efficiency across all team members
  • Mass Technology Leadership Council
    Membership Development Specialist
    Mass Technology Leadership Council Jan 2018 - Dec 2019
    Lexington, Massachusetts
    Increased revenue by 20% YOY by upselling sponsorships through communication campaigns, relationship building and effective follow-upIncreased membership by 20% (80+ new members) through successful sales pipeline management including lead generationDesigned and implemented a new quarterly member relationship coffee hour to affect member adoption and visibility
  • Riverwoods
    Fitness Associate
    Riverwoods Apr 2009 - Jan 2018
    Exeter, Nh
    Coordinate resident personal training needs; streamline the intake process, develop appropriate documentation and interface with healthcare when necessaryDevelop and implement exercise programming, through market research, for residents with movement disorders including Parkinson’s diseaseEmerging leadership program graduate; explore, develop and expand leadership skills
  • Tone | Fitness For Life
    Small Business Owner
    Tone | Fitness For Life 2005 - Jan 2018
    Exeter, Nh
    Developed and implemented a training program for 150+ female high school athletes to prepare for their autumn sportDeveloped and implemented a coaching program for over 200 beginner runners building a community of health and wellness practitioners to support the runners
  • Millipore
    Account Manager/Technical Service Representative
    Millipore Dec 1994 - Apr 1997
    Bedford, Ma
    Supported customers in the analytical life sciences division as an account manager and technical service representative. Responsible for a book of business; upselling, renewals and contract negotiations.completed Karrass "Effective Sales Negotiating" seminar
  • Nova Biomedical
    Inside Sales Representative
    Nova Biomedical Jun 1990 - Dec 1994
    Waltham, Ma
    Managed over 600 hospitals to qualify leads through cold calling and relationship buildingIdentified key decision makers within the clinical laboratory, ICU, OR and anesthesia departments

Barbara Petersen Skills

Personal Training Strength Training Fitness Operant Conditioning Injury Prevention Strength And Conditioning Nutrition Wellness Exercise Prescription Endurance Wellbeing Wellness Coaching Sports Nutritional Counseling Stress Public Speaking Sales Marketing Customer Service Stretching Team Building Neuroscience Clinical Data Management Seniors Event Planning Leadership Strategic Planning Training Microsoft Office

Barbara Petersen Education Details

Frequently Asked Questions about Barbara Petersen

What company does Barbara Petersen work for?

Barbara Petersen works for Worksite Wellness Council Of Massachusetts

What is Barbara Petersen's role at the current company?

Barbara Petersen's current role is Customer Success | Relationship Manager | Project Manager | Member Engagement.

What is Barbara Petersen's email address?

Barbara Petersen's email address is bp****@****src.org

What is Barbara Petersen's direct phone number?

Barbara Petersen's direct phone number is +160377*****

What schools did Barbara Petersen attend?

Barbara Petersen attended University Of Massachusetts At Lowell, Becker College.

What are some of Barbara Petersen's interests?

Barbara Petersen has interest in Photography, Nutrition, Running, Skiing.

What skills is Barbara Petersen known for?

Barbara Petersen has skills like Personal Training, Strength Training, Fitness, Operant Conditioning, Injury Prevention, Strength And Conditioning, Nutrition, Wellness, Exercise Prescription, Endurance, Wellbeing, Wellness Coaching.

Who are Barbara Petersen's colleagues?

Barbara Petersen's colleagues are Kathleen Hewes, Mph, Ms, Rd, Ldn, Cwpm, Kirsten Wright-Cirit, Cwp.

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