Barbara Petersen Email & Phone Number

Massachusetts, United States

Spearhead operations, strategy, and project management for an annual awards program with a $10K budget, recognizing excellence in worksite wellness.Delivered a successful 2023 event, honoring 30 winners in front of 100 attendees, while optimizing event logistics and stakeholder engagement. Drive cross-committee collaboration by streamlining communication, ensuring alignment on goals and timelines.

New Hampshire, United States

Lead marketing efforts to enhance brand visibility for a community supporting children and families with chronic health conditions.Expanded social media following by 10% through targeted campaigns and consistent content strategies.Improved testimonial capture through QR code integration and event highlights, enriching donor and participant engagement.Facilitate monthly committee meetings to align strategy, drive collaboration, and measure progress.

Lexington, Massachusetts, United States

Revamped membership renewal operations for 250+ members, improving efficiency, communication, and revenue retention.Designed and implemented a risk management framework and escalation protocols, enhancing organizational resilience and client satisfaction.Managed a portfolio of 70 SMB clients, generating $420K in annual revenue while nurturing executive stakeholder relationships to boost product adoption.

Exeter, New Hampshire, United States

Developed, analyzed and forecasted department budget of $1MillionPrepared and analyzed monthly membership analytics for strategic planning and forecastingNegotiated and managed 15+ community partnerships, driving 85% growth in this revenue streamCreated and led quarterly initiatives to increase membership resulting in 20% increase in membership revenueLaunched new CRM becoming primary stakeholder for staff training, analytics and operationsCollaborated with marketing to develop customer centric assets and strategize marketing calendarsCreated and launched 3 - 5 member programs quarterly to facilitate engagement and 85% retentionCreated, implemented, and managed new member onboarding processes and communications utilizing automation and collaborationManaged childcare department and 6+ staff to increase member retention through confidence and reliability of care

Greater Boston Area

Achieved 80% renewal rate during the pandemic by establishing and managing a deferred membership programManaged book of business comprising 50+ companies including onboarding, engagement, escalation and renewalDeveloped targeted member communications via email, phone calls and newslettersBuilt and managed partnership with a local broadcast media outlet to highlight member stories and provide added visibility to their brand and increase member value Consistently engaged with members C-suite to facilitate engagement and build relationshipsCreated and launched a unified monthly messaging campaign to all key accounts resulting in streamlined communications and efficiency across all team members

Lexington, Massachusetts

Increased revenue by 20% YOY by upselling sponsorships through communication campaigns, relationship building and effective follow-upIncreased membership by 20% (80+ new members) through successful sales pipeline management including lead generationDesigned and implemented a new quarterly member relationship coffee hour to affect member adoption and visibility

Exeter, Nh

Coordinate resident personal training needs; streamline the intake process, develop appropriate documentation and interface with healthcare when necessaryDevelop and implement exercise programming, through market research, for residents with movement disorders including Parkinson’s diseaseEmerging leadership program graduate; explore, develop and expand leadership skills

Exeter, Nh

Developed and implemented a training program for 150+ female high school athletes to prepare for their autumn sportDeveloped and implemented a coaching program for over 200 beginner runners building a community of health and wellness practitioners to support the runners

Bedford, Ma

Supported customers in the analytical life sciences division as an account manager and technical service representative. Responsible for a book of business; upselling, renewals and contract negotiations.completed Karrass "Effective Sales Negotiating" seminar

Waltham, Ma

Managed over 600 hospitals to qualify leads through cold calling and relationship buildingIdentified key decision makers within the clinical laboratory, ICU, OR and anesthesia departments

Bs, Clinical Laboratory Science/Medical Technology/Technologist

Associate Of Science - As, Physical Therapy Technician/Assistant