Barbara Peterson Email and Phone Number

Overseeing all consumer insights for Sargento's CPD innovation business.

Leading Consumer Insights Team, supporting all activities of CPD New platform development (innovation). Activities include: - Uncovering consumer behaviors, needs & motivations across product lines and applying learning to influence New Product strategies, initiatives and projects - Expert understanding of consumer trends and implications to Sargento and dairy category - Leading annual research planning & budgeting process to ensure alignment with business strategies and priorities. - Managing resources and strategic supplier relationships - Overseeing team projects and removing obstacles to help team deliver results on time - Coaches team members to help build their analysis, critical thinking and storytelling skills - Identifies training opportunities to help team develop and grow - Maintaining and building out best practice standards by understanding successful practices at other companies, identifying gaps in capabilities and recommending new methodologies/tools/suppliers - Proactively seeking ways to enhance the cost efficiency and effectiveness of the consumer research process.

Led consumer insights for the Core Snacks business (string, stick, Balanced Breaks).

Led consumer insights for snacks and slice business, including Balanced Breaks and Natural Blends

Led all market research activities for the Dairy & Culinary division, including primary research, sensory testing, trend reporting, sales decks, and competitive analysis.