Bárbara Plazas Pretelt

Bárbara Plazas Pretelt Email and Phone Number

Co-founder and Strategy Directress @ Plural Branding
Spain
Bárbara Plazas Pretelt's Location
Greater Madrid Metropolitan Area, Spain
Bárbara Plazas Pretelt's Contact Details

Bárbara Plazas Pretelt work email

Bárbara Plazas Pretelt personal email

n/a
About Bárbara Plazas Pretelt

Brand consultant and strategist, I study people's motivations and behavior to improve brand communication and business performance. With expertise in consumer psychology, behavioral economics, marketing and sensory branding.With a strong sense of teamwork, passionate, optimist and resourceful.

Bárbara Plazas Pretelt's Current Company Details
Plural Branding

Plural Branding

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Co-founder and Strategy Directress
Spain
Employees:
10
Bárbara Plazas Pretelt Work Experience Details
  • Plural Branding
    Co-Founder And Strategy Directress
    Plural Branding
    Spain
  • Plural Branding
    Co-Founder & Strategy Directress
    Plural Branding Feb 2023 - Present
  • Makes Sense Co.
    General Manager And Founder
    Makes Sense Co. Sep 2018 - Present
    Colombia
    Founder and current director of an olfactive experiences studio that tells scented stories. For inquiring email me at barbara.plazas@makessenselab.com
  • Universidad Europea
    Associate Professor
    Universidad Europea Dec 2022 - Present
    Comunidad De Madrid, España
    Teaching Market Research and Data Intelligence
  • Universidad Complutense De Madrid
    Associate Professor
    Universidad Complutense De Madrid Sep 2020 - Present
    Comunidad De Madrid, España
  • Grávita
    Chief Strategy Officer (Cso)
    Grávita Jul 2022 - Feb 2023
    Madrid, España
  • Grávita
    Strategy Director
    Grávita Jan 2020 - Jul 2022
    Madrid Y Alrededores, España
  • Grávita
    Senior Brand Consultant
    Grávita Jun 2019 - Jan 2020
    Madrid Y Alrededores, España
  • Masterbrand
    Visiting Professor
    Masterbrand Jul 2020 - Jan 2023
  • Vmly&R Colombia
    Bav Group Consultancy Director
    Vmly&R Colombia Jan 2017 - Jul 2018
    Colombia
    Managed and accelerated the BAV® consultancy division, based on the world's largest and leading empirical study of brands. Developed with academic partners at Columbia, MIT, Dartmouth and the University of Washington, BAV® uniquely captures the key dimensions driving brand, promotion and financial success in the market.
  • Vmly&R Colombia
    Planning Director
    Vmly&R Colombia Mar 2016 - Jul 2018
    Led a highly talented team of 9 people from different disciplines, creating and implementing brand and business strategies, based on qualitative and quantitative data of brand performance that redefine business models and customer experience.Directed the strategy in bids and proposals for the acquisition of new clients, among which are brands like Alquería (Dairy), Monomeros (fertilizers), and Comfandi (state).
  • Vmly&R Colombia
    Planner & Brand Analyst
    Vmly&R Colombia Feb 2015 - Mar 2016
    Colombia
    Developed and executed brand strategies for clients from different industries, in charge of the research, strategy development and presentation of results.
  • Aeropostale
    Operations & Vm National Coordinator
    Aeropostale Jul 2013 - Aug 2014
    Colombia
    Contributed to introducing the business in Colombia. Responsible for the assembly, launching, visual merchandising and operation of the first stores in the country. Managed 3 stores in two cities each with a staff of approximately 10 people.
  • Neuroclinic S.A.S
    Neurofeedback Therapist
    Neuroclinic S.A.S Jan 2012 - Dec 2012
    Siu Tutuava
    Developed therapy based on EEG for the control of brain electrical activity and the improvement of mental health with software's immediate feedback and accompanying psychological therapy.
  • Brandstrat
    Market Research Associate
    Brandstrat Jun 2011 - Dec 2011
    Colombia
    In charge of the execution of qualitative studies for different industries, among which are food and beverages, entertainment, construction and retail. Implemented and reported methodologies such as focus groups, home visits, ethnographies, eye tracking and neuromarketing.

Bárbara Plazas Pretelt Skills

Estrategia De Mercadotecnia Mercadotecnia En Medios Sociales Marketing Strategy Marketing En Internet Estrategia Publicidad Plan De Negocio Marketing Digital Market Research Redes Sociales Social Media Marketing Market Analysis Project Management Management Public Relations Neuromarketing

Bárbara Plazas Pretelt Education Details

Frequently Asked Questions about Bárbara Plazas Pretelt

What company does Bárbara Plazas Pretelt work for?

Bárbara Plazas Pretelt works for Plural Branding

What is Bárbara Plazas Pretelt's role at the current company?

Bárbara Plazas Pretelt's current role is Co-founder and Strategy Directress.

What is Bárbara Plazas Pretelt's email address?

Bárbara Plazas Pretelt's email address is ba****@****ing.com

What schools did Bárbara Plazas Pretelt attend?

Bárbara Plazas Pretelt attended Eae Business School, Yale School Of Management, Universidad De Los Andes - Colombia, Universidad De Los Andes - Colombia, Universidad De Los Andes - Colombia, Universita Degli Studi Di Genova.

What are some of Bárbara Plazas Pretelt's interests?

Bárbara Plazas Pretelt has interest in Human Rights, Animal Welfare, Children, Education.

What skills is Bárbara Plazas Pretelt known for?

Bárbara Plazas Pretelt has skills like Estrategia De Mercadotecnia, Mercadotecnia En Medios Sociales, Marketing Strategy, Marketing En Internet, Estrategia, Publicidad, Plan De Negocio, Marketing Digital, Market Research, Redes Sociales, Social Media Marketing, Market Analysis.

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