Barbara has worked in the market research industry for more than 25 years, specialising in field management.Until 2009 Barbara was Field Director at Synovate, a leading global market research company, where she was in charge of the qualitative and face-to-face quantitative field departments in the UK.In 2010 Barbara set up Pook Fieldwork, a market research fieldwork agency specialising in consumer and business-to-business qualitative recruitment and face-to-face quantitative fieldwork.Specialties: Methodologies:- hall tests, in-home, in street, in store interviewing; recruitment for focus groups and in-depth interviews.Sectors: finance, FMCG, food, drink, government, public services/utilities, retail, transport, telecommunications, automotive.Project types:- business-to-business, new product development, usage & attitude, advertising, concept testing, product testing, package/design, social research.