Barb is an established leader in healthcare video production and founded BTK 30+ years ago. She has a clear vision of delivering excellence while making sure there are no smoke and mirrors in the process. Her mindset is that quality is key, and good enough isn’t. She is always striving to push creativity and innovation while understanding that it’s all about capturing and conveying the right message to the right audience. She has built a team of experts in video production, communication, and design. People say BTK has a team of overachievers, but she will show you BTK’s people-first culture is based on kindness and respect. Barb’s quick thinking and strategic mindset catapulted BTK into the forefront of virtual recordings at the beginning of the pandemic. She uses her coaching, listening, and directing skills to get the most authentic performances out of her on-camera talent, including physicians, patients, executives and sales representatives. She has extensive experience producing and directing videos and other media including 360-degree virtual reality spaces and national broadcasts. Barb partners with some of the world’s most iconic healthcare companies including GSK, ViiV Healthcare, Bayer and AstraZeneca. She takes pride in giving the same attention and care to the smaller biotechs who may only have one product in their pipeline. Barb is passionate about giving back. She is actively involved in the Healthcare Businesswomen’s Association and gives of her time to the National Ovarian Cancer Coalition, co-leading a team that raised more money for the Philadelphia chapter than any team in its history.