Barbara Read

Barbara Read Email and Phone Number

Healthcare Advertising Expert with 20+ years of experience. Specializing in reaching Healthcare Professionals & achieving Pharma Advertising Campaign Goals. @ Skipta
Barbara Read's Location
New York, New York, United States, United States
Barbara Read's Contact Details
About Barbara Read

Experienced advertising executive and passionate health & wellness leaderSenior Advertising Sales Leader, Mentor, Coach and Manager: CTV, digital, mobile, video, programmatic20 years experience working with Fortune 500 brands and their agency partners23 years in digital advertising sales and sales management Experienced leadership position in pre-I.P.O and I.P.O company4 plus years in the mobile marketing industry Knowledgeable programmatic managerPassionate writer, strategist and speakerSales training and motivation to increase performance and team cohesion Manage $25MM+ annual revenue and P&LSpecialties: Chatgpt, digital media, pharmaceutical health, video technology, mobile marketing

Barbara Read's Current Company Details
Skipta

Skipta

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Healthcare Advertising Expert with 20+ years of experience. Specializing in reaching Healthcare Professionals & achieving Pharma Advertising Campaign Goals.
Barbara Read Work Experience Details
  • Skipta
    Vice President Of Sales
    Skipta Feb 2024 - Present
    New York, Ny, Us
    Skipta is the leading professional Social Network of specialized online Medical Communities for verified Healthcare Professionals. The Skipta platform provides measurable advertising solutions for all pharmaceutical manufacturers and brand campaigns targeting HCPs. Skipta is comprised of 23 medical communities across specialties such as cardiology, oncology, neurology and more. Using Real World Data and Next Best Action our delivery and results are unrivaled in the industry.
  • Adprime
    Chief Revenue Officer
    Adprime Mar 2021 - Aug 2023
    New York, Ny, Us
    Founded in 2006, Adprime is a healthcare ad network and technology platform online, connecting brands to the healthcare professionals, patients and consumers they most want to reach in this powerful niche market. We’re driven by the needs of the industry, constantly growing and evolving our services with the ever-changing technological environment. We create customized strategies for advertisers, leveraging our expertise, extensive industry reach, advanced targeting, and unparalleled first party data. For publishers, we serve as a strategic growth partner, introducing them to brands that are most relevant to their content and highly engaged audiences. AdPrime Marketing Platform, the industry’s premium DSP built for healthcare businesses and pharmaceutical brands connects marketers with patients and HCPs through proprietary data, premium media partnerships across all devices, and custom integrations.
  • Adprime
    Senior Vice President Of Sales And Marketing
    Adprime Dec 2018 - May 2020
    New York, Ny, Us
    Adprime Health is the largest network of digital publishers focus on health serving both Direct to Consumer pharmaceutical brands as well as Healthcare Professionals. Our propriety platform laser targets the patient and the healthcare professionals and produces high-quality results. Adprime has first-party data segments by condition and disease fully populated and available to programmatic buying platforms. The DTC platform performs extremely well offering content targeting by disease and condition, demographics, geo-targeting and point of care targeting.
  • Lifescript
    Vice President Of Sales
    Lifescript Dec 2015 - Dec 2018
    Newport Beach, Ca, Us
    Lifescript is the #1 website dedicated to women’s health. Our mission is to create a place where women find and share healthy living information — their way. The site inspires women to be proactive about their health and their lives and helps them build a support network of experts. 20MM visitors consume unique, authoritative content written by leading physicians, nutritionists and health experts. Lifescript covers a range of topics that affect women’s health — from heart disease to heartbreak.Lifescript aims to help women achieve longer, fuller and more successful lives while empowering them to be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information.
  • Fandom
    Executive Director
    Fandom Aug 2012 - Jul 2015
    San Francisco, Ca, Us
    Wikia is the social network for fans, by fans. Wikia currently has a global audience of 182 million monthly unique users and is growing, making it by far the largest TV, movie, gaming, music and lifestyle content site in the world. Wikia's content is collaboratively published in over 370,000 communities, where our fans pursue their interests and share their knowledge . Wikia is one of the largest sites on the Internet globally, and according to Quantcast, is currently the 18th largest site in the United States.
  • Healthline Networks, Inc.
    Director Advertising Sales
    Healthline Networks, Inc. Jul 2010 - Jul 2012
    New York, Ny, Us
    As consumers increasingly migrate online to self-manage their health, more companies are realizing the importance of delivering rich, contextually relevant health information to help their customers make better decisions. Healthline Networks powers intelligent health search, advertising and content services to a growing network of publishers, advertisers, destination sites and health plans. Healthline.com - Connect to Better Health
  • Healthination Www.Healthination.Com
    Senior Director Media Services
    Healthination Www.Healthination.Com Sep 2009 - Dec 2010
    HealthiNation is the premier health video company that educates and inspires people to make healthier choices. Our targeted programs, developed by a team of leading physicians and media experts, cover disease and condition education as well as lifestyle tips, diet and personal stories. Through our premium partner network and syndicated distribution capabilities, we are able to connect with over 40 million unique health users online and more than 25 million cable TV homes.
  • Healthcentral Corporation
    Director Sales
    Healthcentral Corporation Sep 2004 - Jan 2008
    Arlington, Va, Us
    The Health Central Network acquired by Remedy Health Media
  • Looksmart
    Vice President Sales
    Looksmart Nov 1997 - Nov 2001
    El Segundo, Ca, Us
    LookSmart is an online search advertising network solutions company that provides performance solutions for online search advertisers and online publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and contextual search advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions

Barbara Read Skills

Mobile Advertising Advertising Sales New Business Development Online Advertising Interactive Marketing Ad Networks Online Marketing Digital Media Search Advertising Sales Management Mobile Marketing Rich Media Social Media Mobile Applications Web Video Facebook Television Digital Strategy Digital Video Sales Business Development Advertising Media Planning Management Leadership Advertising Management Media Buying Salesforce.com Digital Marketing Strategy Proposal Writing Display Advertising Entertainment Direct Marketing Video Advertising Content Management Humor Creative Direction Custom Branded Content Development Branded Entertainment

Barbara Read Education Details

  • Florida Atlantic University
    Florida Atlantic University
    Mass Communication/Media Studies Film And Photographic Arts

Frequently Asked Questions about Barbara Read

What company does Barbara Read work for?

Barbara Read works for Skipta

What is Barbara Read's role at the current company?

Barbara Read's current role is Healthcare Advertising Expert with 20+ years of experience. Specializing in reaching Healthcare Professionals & achieving Pharma Advertising Campaign Goals..

What is Barbara Read's email address?

Barbara Read's email address is rr****@****hoo.com

What is Barbara Read's direct phone number?

Barbara Read's direct phone number is +120385*****

What schools did Barbara Read attend?

Barbara Read attended Florida Atlantic University.

What are some of Barbara Read's interests?

Barbara Read has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Cooking, Gardening, Outdoors.

What skills is Barbara Read known for?

Barbara Read has skills like Mobile Advertising, Advertising Sales, New Business Development, Online Advertising, Interactive Marketing, Ad Networks, Online Marketing, Digital Media, Search Advertising, Sales Management, Mobile Marketing, Rich Media.

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