Barbara Reeves Email and Phone Number

Drive revenue and focus on building long term value based on strong hospitality sales strategies.

Generation of budgeted top line revenue and RevPAR/RevPAS for the hotel through a successful revenue management strategy. 
Maintains successful performance by increasing revenues and controlling expenses.
Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process. 
Maintains ultimate accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms as well as business transient accounts) for all events. 
Perform as the driver of all business travelers revenue and ensure quarterly and annual revenue goals are achieved for the hotel.
 Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively.
 Ensure hotel participation in all brand revenue management initiatives.
 Assist in the production of annual hotel business plan.
 Develop and maintain departmental budget.
 Lead property revenue meetings always insuring revenue maximization and profit in all areas.
 Maintain good rapport with local civic groups and companies.

Direct and manage regional Sales Operations to efficiently support the sales and marketing departments. Manage multi-region opportunities by building and managing specific sales teams. implement and manage an enterprise Customer Relationship Management system (CRM), and provide support for sales, marketing, and customer service. Work with Sales & Marketing and Technical Support to develop and implement comprehensive strategies, systems, tactics,metrics, budgets , resource requirements and action plans to grow and support sales revenue targets and future growth targets within a specified geographic area. Ensure the organization has the adequate skill sets and resources to provide exceptional support for the sales and marketing departments. Develop and communicate sales strategy to marketing. Build and maintain a collaborative environment by emphasizing teamwork.

• Identifies development potential in accounts by studying current business; interviewing key customer personnel and company personnel who have worked with customer; identifying and evaluating additional needs; analyzing opportunities.• Initiates sales process by building relationships; qualifying potential; scheduling appointments.• Develops sales by making initial presentation; explaining product and service enhancements and additions; introducing new products and services.• Develops new applications by preparing specific protocols.• Closes sales by overcoming objections; preparing contracts.• Contributes information to sales strategies by evaluating current product results; identifying needs to be filled; monitoring competitive products; analyzing and relaying customer reactions.• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

• Initiated a new network of computers linked to a relational database• Maintained the integrity of client database, designed marketing plans that included; direct mail, broadcast faxes, and follow up calls

• Managed the development and implementation process of services involving departmental or cross-functional teams focused on the delivery of new or existing projects.• Worked on problems of diverse/broad scope where analysis of data requires evaluation of identifiable factors.• Determined methods and techniques for obtaining solutions. Interacted with senior internal and external personnel. • Monitored the project from initiation through delivery. Assembled project teams, assigned individual responsibilities, identified appropriate resources needed, and planned and developed schedules to ensure timely completion of projects. • Understood the system's scope and project objectives, as well as the role and function of each team member in order to effectively coordinate the activities of the team. • Communicated with lead project manager and/or functional area manager regarding status of specific projects.• Provided guidance and coaching to lower level employees in organizational methods.

• Owned and operated neighborhood restaurant.• Scheduled all operations; from marketing, running the front of the house, staff schedules, and ordering of supplies.• Sold business in 1996.• 0% employee turnover. Retained the same employees for entire 8 years of operation