• Increased client sales by 15% through custom strategies that leveraged customer insights and optimized multi-channel performance.• Developed and executed cross-platform retail solutions, ensuring seamless customer experiences in physical and digital spaces.• Identified and monetized white-space opportunities, driving 20% engagement growth through partnerships and storytelling.• Collaborated with licensees and internal teams to create brand expansion strategies across various categories, ensuring alignment with retail partner goals and brand stories

• Established new revenue streams by forging strategic partnerships, resulting in a 7% increase in sales within three months.• Analyzed SKU performance and optimized product assortments to achieve 10% YoY growth in key categories.• Designed and delivered comprehensive sales training materials, including customer education decks, that aligned with organizational goals.• Implemented tools and strategies to streamline sales processes and enhance operational efficiency.• Mentored sales staff, optimizing knowledge transfer and fostering high levels of customer engagement.• Managed strategic negotiations, operational onboarding, contracts, and commercial terms with new partners, ensuring smooth integration into business development plans. Spearheaded trade show planning and participation to bolster brand recognition and build a sales pipeline.

• Delivered a $42M revenue boost by expanding wholesale channels and onboarding high-profile retail accounts like Sephora, ULTA, Nordstrom, Hudson Bay, Amazon, and QVC.• Developed and executed training programs for Market Trainers, enhancing team performance and elevating brand education.• Spearheaded professional development initiatives, including onboarding and ongoing product knowledge updates, to ensure alignment with market trends and organizational strategies.• Collaborated with Sales Ops and leadership to analyze KPIs and adapt sales enablement programs for optimal effectiveness.• Led cross-functional teams executing omnichannel strategies for cohesive brand alignment across e-commerce and physical stores.• Launched 24 Sephora locations, expanded Nordstrom Rack by 70 doors, Anthropologie, and Macy's Marketplace. Redefined account strategies to secure growth.• Ownership of sales forecasting, product development, distribution management, and P&L across all channels, aligning with company growth objectives. Created Field Sales Force and Territory Map Structure.

• Achieved 150% sales growth by introducing data-backed sales methodologies and tailored partner training programs.• Expanded market share by 25% through collaboration with retail buyers to implement innovative promotional strategies.• Led the creation of a field training framework of 90 freelance artists, optimizing territory coverage and performance metrics to maximize sales effectiveness and customer engagement.• Delivered ongoing education on product innovations and market shifts, ensuring consistent messaging and team alignment with company objectives.• Established a data-driven approach to evaluate the effectiveness of enablement programs and adjust strategies to maximize impact.• Designed and implemented comprehensive training programs for wholesale partners, enhancing product knowledge, improving sales performance, and strengthening retailer relationships, contributing to sustained growth and brand loyalty.

• Managed $30M annual revenue, achieving consistent 10% growth through strategic account planning and innovative sales initiatives.• Directed 40 retail, outlet, and wholesale accounts. Accounts include Kiehl’s Retail Stores, Designer Fragrance Outlet stores, Bloomingdales, Barney’s New York, Lord & Taylor, Nordstrom, Neiman Marcus, Saks Fifth Avenue, and Specialty Salon & Spa locations. Managed a team of over 100 sales leaders: promoting 4 Store Managers into Account Executive and Area Manager positions.• Expanded market share by launching new distribution channels across retail sectors by identifying white space and focusing on Wholesale and Specialty Salon & Spa locations• Established relationships with buying teams to increase programming initiatives, enhance placement, and increase visibility to grow market share.• Designed and implemented sales training programs, increasing regional sales conversion rates by 12% through targeted coaching and education.• Created and rolled out tools for customer engagement and professional development, ensuring alignment with organizational objectives.• Monitored performance metrics and provided actionable insights to enhance team outcomes and streamline processes.

Introduced fast fashion team to prestige customer experience standards. Trained store teams to act with speed and agility to customer needs, established precise merchandise standards, delivered clear communication of sales, value-driven promotions, and established transparent communication within the district. District volume increased by +5% to $16 Million.

Managed complexity of Retail/Wholesale district; total door count was 30. Increased volume from $7 million to $14 million in 2 years. Built relationships between vendors/retailers by focusing on the unique individuality of Bare Minerals. Partnered with district Training & Development MGR to establish consumer trust in emerging brand. Maximized vendor events, National Artist events, and CEO PA to increase sales and market share.

Internal promotion from Store Manager to District Sales Manager. Developed relationships with store managers by communicating effectively with transparency and focused on transitioning from peer to leader. Supported store managers by building business acumen by identifying sales trends through reporting and implementing a focus on store traffic and conversion to drive sustainable sales growth. Increased volume from $9 million to $12 million; highest volume district in West Region.