As Chief Data Officer at a data analytics company, my mission is to transform data into strategic insights and drive business growth through data-driven decision-making. With extensive experience in data leadership and management, I am responsible for developing and implementing the organization’s data strategy, ensuring alignment between technological solutions and business goals.My role involves:• Data Strategy Development: Crafting and executing an integrated data vision, from collection to advanced analysis, always aligned with corporate objectives.Data Governance and Compliance: Defining policies, processes, and standards to ensure the integrity, security, and regulatory compliance of the company’s data.• Leadership of Multidisciplinary Teams: Managing teams in data analytics, data science, and data engineering, with a focus on high performance and innovation.• Innovation in Data Products and Solutions: Developing new data-driven products and services, transforming insights into practical solutions that drive client success.• Data-Driven Decision Making: Supporting the creation of a data-driven culture across the organization, promoting the democratization and intelligent use of data in all business areas.• With a focus on results and innovation, my career is marked by leading initiatives that enhance operational efficiency and generate sustainable value for the company and its clients, always using data intelligence as a competitive advantage.

• Structuring the data department, developing, implementing, and monitoring processes, policies, procedures, and indicators that ensured delivery efficiency.• Managing teams focused on common objectives, defining roles, responsibilities, and goals, as well as providing resources and guidance that ensured task completion and result delivery.• Ensuring the execution of strategies and tactics through the assignment and monitoring of collective and individual goals, guaranteeing the achievement of results.• Developing data-driven products and solutions, covering various aspects such as audience analysis, social listening, and social network analysis (SNA).

Team management (14 people)• Sets common goals, defines roles and responsibilities• Assigns and monitors collective and individual objectives• Develops, implements and monitors processes, policies, procedures and indexes •Identifies business trends and opportunities through data analysis, always considering target audience needs and customer goals• Provides input to support other departments such as strategic planning, UX, IT, social media and the creative team• Builds a solid relationship with customers, agencies and partner companies such as Brandwatch, Facebook, Twitter, V-tracker, Newswhip etc• Develops data reporting models according to customer demands that are aligned with digital marketing and research techniques, including web analytics, campaign audiences, social listening and social network analysis (SNA)• Develops performance reports, public studies, tracks influencers and evaluates search engine optimization (SEO) strategies• Establishes key performance indicators (KPIs) and metrics• Crisis management• Dashboard development

•The Department of Public Policy Analysis of Fundação Getulio Vargas(DAPP) is an applied social research center, which has the aim of promoting the understanding of public policies and their effects, improving public debate in a networked society.•DAPP produces public policy analyses with an interdisciplinary and diversified team, with a sound background in areas such as Sociology, Political Science, Anthropology, Linguistics, Economics, Public Administration, International Relations, Statistics, Mathematics, Philosophy, and Social Communication, allied to the areas of Informational Technology and Design.• Responsible for preparing analysis on online policy debates, structuring researches, coordinating the research team and serving public sector clients.

• Social listening• SNA (social network analysis)

• Index creation• Analysis of public health policies

• Research planning, field research coordination and data analysis in studies with journalists, parliamentarians, stakeholders and general population.• Participation in the studies:Media and Politics 2012, 2013 and 2014 - Information Habits and Political MonitoringInstitutional publication of the FSB Research Institute. It includes data on the main sources of information of the Brazilian congressmen, the relationship of the Federal Government with the National Congress, the ratings of the President and ministers, among others.Link: http://www.institutofsbpearch.com.br/pdf/midia-e-politica-2013.pdfStakeholder Map of the Oil SectorMap developed with the purpose of analyzing the profile of 180 authorities of federal and state agencies, as well as representatives of the private sector working in the oil and gas sector.Brazilian Communication Map 3rd EditionBárbara coordinated the 3rd Edition of the Brazilian Communication Map, which describes the practices incorporated into professional’s daily lives and the profile of communication managers.Link: http://www.institutofsbpearch.com.br/pdf/Mapa-da-comunicacao-2013.pdf

Instituto de Bioética, Direitos Humanos e Gênero é a primeira organização não-governamental, sem fins lucrativos, voltada para a pesquisa, assessoramento e capacitação em Bioética na América Latina.