Barbara Saba Email and Phone Number
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I am a passionate Leader with multifunctional expertise, able to move from Marketing to Trade Marketing, from Consumer Insight to Innovation & Product Development. I am used to be part of the Executive Team in order to lead Strategy together with other Managers and at the same time working hard in Execution to achieve results. I believe in People power. I have just got #Innovation Manager official Certification (July 2020) lo lead companies towards Digital Transformation in Industry 4.0
Fileni
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Direttore Marketing E InnovazioneFileni Sep 2022 - PresentCingoli, Mc, It
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Business ConsultantHttps://Www.Sabaconsulting.It/It/ Sep 2020 - PresentI can support you in your business challenges.Check my website and get in touch!https://www.sabaconsulting.it/it/
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Direttore Marketing & Acquisti & Sviluppo Di ProdottoSapore Di Mare Dec 2018 - Feb 2020Milan, Lombardy, ItMarketing ResponsibilityLeading also R&DProcurement SupervisionEnsure a 360° and consistent stragety to build one unique perception of Sapore di Mare Brand and Stores. -
Marketing And Trade Marketing DirectorMareblu May 2015 - Dec 2018Milano, Italy, ItAs Marketing and Trade Marketing Director, I had been leading the New Strategy of the Brand in Italy both at Consumer and Shopper level. I studied from scratch the New Brand Positioning of “Lavorato sul Luogo di Pesca” executed in a very consistent way across different Media Touchpoints and POS, where I started a new approach of Brand Visibility working with Internal Salesforce, but moreover boosting the POS theatralization through a third party network of Merchandisers. I was also responsible of the 5 years Innovation pipeline, working closely with the 2 R&D entities of the company at European and Global level. -
Snacks Business Development ManagerPepsico Jan 2014 - Apr 2015Purchase, New York, UsSince January 2014, I have the full responsibility for Lay's launch in Italy, Brand leader in the world in the Potato Chips market.As Project Leader I have the following responsibilities:- P&L development and control- Go to Market studies and implementation together with Distributor Partner- Marketing and in general communication strategy development- Researches plan implementation in order to evaluate future opportunities of expansion- Supply Chain supervisorI'm the unique point of contact for the Italian Distributor for all levers and I coordinate a dedicated Spanish PepsiCo Team which supports me in the day by day job.I'm based in Milan, but I spend 30% of my time in Barcelona PepsiCo Offices in order to work directly with the Team based there and align Senior Management on Project status and performances. -
Csd Marketing & Engagement Channel ManagerPepsico Aug 2012 - Dec 2013Purchase, New York, Us
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Group Senior Brand ManagerPepsico Mar 2012 - Jul 2012Purchase, New York, Us
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Senior Brand ManagerPepsico Sep 2010 - Feb 2012Purchase, New York, Us
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Brand ManagerPepsico May 2007 - Aug 2010Purchase, New York, Us
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Research Analyst In The Pest Control Regional Category TeamSc Johnson Sep 2006 - May 2007Racine, Wi, UsI followed all qualitative and quantitative studies on consumers, Retailers and NPDs for all European countries, Australia and New Zeland. This job allowed to work closely with the Marketing Department and to actively follow the life process of a new product, starting form idea test, then concept test, launch, adv support, tracking of the performance and final customer and consumer satisfaction. Everything was continuously aligned with the Intl team sharing best practises and working on synergies to evaluate cross countries launch. -
Account ExecutiveGfk Jul 2004 - Oct 2006Nuremberg, Bavaria, DeExecutive Account at the Client Service Department in GFK specialized in Panel Consumer. I was focused in analysing consumers purchasing behaviour in Point of Sales, working autonomously at Category Management and Shopper Insights studies for Top Customers such as Ferrero, Nestlè, Pepsico, L’Oreal.
Barbara Saba Skills
Barbara Saba Education Details
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Master In Marketing At Accademia Di Comunicazione (Milano) -
Università Degli Studi Di Cagliari
Frequently Asked Questions about Barbara Saba
What company does Barbara Saba work for?
Barbara Saba works for Fileni
What is Barbara Saba's role at the current company?
Barbara Saba's current role is Marketing Strategico e Operativo; Sviluppo di Prodotto; Consumer Insights; Innovazione vs Industria 4.0.
What is Barbara Saba's email address?
Barbara Saba's email address is ba****@****ico.com
What is Barbara Saba's direct phone number?
Barbara Saba's direct phone number is +3932864*****
What schools did Barbara Saba attend?
Barbara Saba attended Master In Marketing At Accademia Di Comunicazione (Milano), Università Degli Studi Di Cagliari.
What are some of Barbara Saba's interests?
Barbara Saba has interest in Critical Slide, Pagina Nicoletta Bruno, Luca Ward, Giallozafferano, Tasty, Kiteboarding Center, Home Decor, Parrocchia Madonna Di Fatima, Thefork, Associazione Italiana Celiachia.
What skills is Barbara Saba known for?
Barbara Saba has skills like Marketing, Product Development, Fmcg, Brand Management, Shopper Marketing, Management, Marketing Management, Trade Marketing, Marketing Research, Customer Insight, Brand Equity, Consumer Products.
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