Barbara Saba Email & Phone Number

Cingoli, Mc, It

I can support you in your business challenges.Check my website and get in touch!https://www.sabaconsulting.it/it/

Milan, Lombardy, It

Marketing ResponsibilityLeading also R&DProcurement SupervisionEnsure a 360° and consistent stragety to build one unique perception of Sapore di Mare Brand and Stores.

Milano, Italy, It

As Marketing and Trade Marketing Director, I had been leading the New Strategy of the Brand in Italy both at Consumer and Shopper level. I studied from scratch the New Brand Positioning of “Lavorato sul Luogo di Pesca” executed in a very consistent way across different Media Touchpoints and POS, where I started a new approach of Brand Visibility working with Internal Salesforce, but moreover boosting the POS theatralization through a third party network of Merchandisers. I was also responsible of the 5 years Innovation pipeline, working closely with the 2 R&D entities of the company at European and Global level.

Purchase, New York, Us

Since January 2014, I have the full responsibility for Lay's launch in Italy, Brand leader in the world in the Potato Chips market.As Project Leader I have the following responsibilities:- P&L development and control- Go to Market studies and implementation together with Distributor Partner- Marketing and in general communication strategy development- Researches plan implementation in order to evaluate future opportunities of expansion- Supply Chain supervisorI'm the unique point of contact for the Italian Distributor for all levers and I coordinate a dedicated Spanish PepsiCo Team which supports me in the day by day job.I'm based in Milan, but I spend 30% of my time in Barcelona PepsiCo Offices in order to work directly with the Team based there and align Senior Management on Project status and performances.

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Racine, Wi, Us

I followed all qualitative and quantitative studies on consumers, Retailers and NPDs for all European countries, Australia and New Zeland. This job allowed to work closely with the Marketing Department and to actively follow the life process of a new product, starting form idea test, then concept test, launch, adv support, tracking of the performance and final customer and consumer satisfaction. Everything was continuously aligned with the Intl team sharing best practises and working on synergies to evaluate cross countries launch.

Nuremberg, Bavaria, De

Executive Account at the Client Service Department in GFK specialized in Panel Consumer. I was focused in analysing consumers purchasing behaviour in Point of Sales, working autonomously at Category Management and Shopper Insights studies for Top Customers such as Ferrero, Nestlè, Pepsico, L’Oreal.

Education record

Education record