In the area of Online and Demand Generation I'm responsible for nurturing campaigns. Be part of the #TeamSiemens for the new format of virtual events (e.g. #DigitalEnterprise Virtual Experience) and responsible for the lead-management- and invitation-process. I am also part of the core team for #SPSdialog and #hm21 with new formats of an interactive 3D showroom and personal appointments on this platform.I developed and created a standard process for lead management at trade fairs, incl. a new approach with personalized and customized response packages. Looking for smart solutions for hybrid events.One of my goals was to standardize our processes to become even more efficient. With many years of experience and knowledge in digital and non-digital Production we provide and increase tools like i-edit (self-service-platform to inform about existing communication material, download and/or translate these or to create own documents, assets or banner based on templates.)With myProduction we created a request-tool which is used to request the wide range of production orders from preferred suppliers system-supported. I have a deep understanding of our Internal and External Ecosystem like DAM/AEM and looking to bring tools via API seamless together.Production on demand instead of mass production is also important to me.