Barbara Scott is a Strategic marketing leader. Colleagues describe her as "I have enjoyed getting to know Barbara as a member of Davenport University’s School of Business Advisory Committee and serve with her on the academic advisory board in which she is the chair. Barbara has a wealth of knowledge of strategic marketing, market trends, and consumer needs. Barbara is very attentive to the needs of the committee, university, and the community. Any chance to work with her would be a great opportunity and a privilege." and "I had the opportunity to work with (and for) Barbara while at Stride Rite. Barbara was a strategic marketer, with a strong ability to apply consumer behavioral insights and sales trends to create business and marketing decisions that drove positive sales performance, and positioned the brand/company for future growth through new endeavors. Barbara was a respected leader and manager, who set high (achievable) standards and was an excellent mentor/teacher to those she supervised. Personally, Barbara played a significant role in developing my skills and career growth as a brand marketer, of which I am particularly appreciative."
Listed skills include Marketing Communications, Strategy, Marketing Strategy, Marketing, and 26 others.
