Barbara Simms Email & Phone Number

Successful management of annual website budget determined by estimating store profits and expenses.Responsible for adoption of online store with an average 46% increase in revenues every year for the last ten years. Store success built on the need for creative selection of product due to strict pricing structure and cross-team building across several departments.Design and maintain accurate site pages for www.senecafoods.com and Employee Store, using CSS, HTML, ColdFusion, JavaScript, and graphic design tools such as Photoshop. Analyze key performance indicators and trends by collecting measurement data from web analytics tool Surfstats. Develop action tasks based on findings and report such to company managers and website committee.Lead 10-member website committee by encouraging existing members to participate in developing goals that will enhance company's presence on the Internet. Committee duties involve maintaining and increasing public awareness of the company and its different disciplines through its websites. Create advertising materials (sell sheets, annual report covers, presentations, booth graphics, etc.) utilizing programs such as Photoshop and Illustrator.Direct set up of photography sessions (including hands-on food styling) and completion of advertising materials (sell sheets, recipe books, booth graphics, etc.) through outside vendors.

Create presentations, reports, etc. utilizing Microsoft 2007(Word, Excel, Publisher, PowerPoint, Access, Visio, etc.); Hire and supervisor temporary employees as needed to complete projects.Utilize past history data to complete future predictions for financial, sales, and pack budgets.Independent administration of trade promotions and Marketing Performance Funds. Tasks include setting zone allocations and evaluation of event spending.Build and maintain sales reporting employing business intelligence and corporate performance software.

Newarky, Ny

Supervised three Unit Secretaries and volunteers to assure all nursing units met State regulations. Further established policies/procedures to maintain proper paper flow to meet such regulations.Functioned as process manager for staff development; assisted trainers with preparation of training materials, tracking and scheduling of training sessions. Coordinated with nursing management to identify staff development and training needs.Monitored department budgets, tracking reasons for overages and assisted with development of annual budgets.Maintained departmental reports and records, and collected statistical data for administrative and regulatory purposes.

Managed disability process by tracking employees on disability and return-to-work dates. Worked in conjunction with Senior Generalists to ensure proper management.Updated employee information on National Citibank Database which resulted in an accurate database.Delegated work flow and supervised temporary employees on an as-needed basis.Tracked TAIR for non-official salary forecast; input and released salary actions to ensure employee merits/promotions were processed accurately and on time.Preparation of MIS for Affirmative Action Plan (turnover analysis for terminations, hires, promotions, etc) and submitted to management for review.ACTIVITIES

E Commerce

Studies concentrated on the application of e-Business strategic management; leveraging technology to enhance business processes.

Associate'S Degree, Business Administration And Management, General

Independent studies specialized towards the Marketing arena including management, communications, advertising, and product development.