Barbara Vecchio Email & Phone Number

Treviso, Veneto, Italy

Dafza, Dubai, Uae

Company: Marchon Gulf FZECountry: United Arab EmiratesCity: DubaiTitle: Marketing ManagerFrom: 2011Until: PresentHighlights/Achievements: Stepped into a vital leadership role over all aspects of commercial planning and marketing for the Gulf region; oversee a portfolio of 23 highly recognized brands, including Chloe, Salvatore Ferragamo, and Calvin Klein. Direct all market and competitor analysis, trend analysis, and research; align brand priorities, guidelines, and sales targets with market data through development of comprehensive customer marketing plans. Manage budgeting, pricing, and positioning. Lead all in-store marketing, merchandising, and promotions, including competitive improvement campaigns. Drive new product launch. Nurture client and prospect relationships. Coach, train, and mentor 2 direct reports. Ensured profitability in travel retail and boutique client accounts, key accounts, and core segments through marketing customization, product mix optimization, and annual contract negotiation. Outperformed targets in an aggressive market through adaptive, flexible strategies capable of handling unprecedented challenges and unifying international teams. Boosted brand visibility through highly engaging media, advertising, and communications strategies. Improved sales force performance via brand and product training.

Dubai

Company: Poltrona Frau DubaiCountry: United Arab EmiratesCity: DubaiTitle: Brand ManagerFrom: 2006Until: 2010Highlights/Achievements: Directed corporate branding, local marketing, and promotions as a key member of the business development team, with involvement in showroom management, new collection and special product launches, and brand development. Worked with designers, architects, and private customers to build competitive proposals. Key point of contact with the Italy HQ office. Facilitated leather goods supply for interior design of the executive office of Sheikh Mohammed, Ruler of Dubai and Vice President of the United Arab Emirates. Improved the company’s brand and market positioning through strategic alliances with bespoke designers and architects. Demonstrated role as subject matter expert on marketing, advertising, and sales in luxury markets.

Trieste Area, Italy

Company: IllyCaffeCountry: ItalyCity: TriesteTitle: International Key Account ManagerFrom: 2001Until: 2006Highlights/Achievements: Shaped new business development, customer acquisition and retention, and company reputation by coordinating market research and competitive analysis, developing comprehensive marketing and advertising campaigns, and coordinating public presence at trade fairs, exhibitions, and events. Continuously targeted new business opportunities through skilful marketing management and consumer outreach. Nurtured relationships with key accounts in the commercial sector, including creating customised account proposals. Liaised with client influencers and decision makers to negotiate product mix, pricing, and terms. Oversaw contract review and administration. Engineered significant growth in the customer account portfolio through a customer-first approach that prioritised proposal development, contract negotiations, and service execution. Dramatically boosted sales in key branded account, including Four Seasons, Hyatt Group, Marriot, Hilton, Starwood, Jumeirah, Haagen-Dazs, and major coffee shop franchises.

Trieste Area, Italy

Company: GenertelCountry: ItalyCity: TriesteTitle: Sales RepresentativeFrom: 1999Until: 2001Highlights/Achievements: Drove sales growth by presenting and marketing customized insurance quotes and options to potential clients. Acted as account manager and customer care specialist offering the best in service to new and existing policy holders.

Specialisation Post Lauream, Marketing & Franchising Specialisation Course

Bachelor Degree In Foreign Languages And Literature, Foreign Languages And Literatures, General, Bachelor Degree

French Language And Literature, Socrates Programme Of 6 Months C/O Sorbonne, University Of Paris, France

Research

Maturita' Italiana, Business/Commerce, General