Barbara Venturelli Email & Phone Number

Greater New York City Area

Responsible for revenue projections, reporting, budgeting and forecasting of consumer marketing activities on 20+ titles contributing $500M+ in revenue annually. Provide strategic evaluations of consumer business to SVP Consumer Marketing and senior executive management, including financial evaluations of new product development and ongoing publishing formula on all titles. Collaborate on cross-company projects representing consumer initiatives. Develop plans and prove out lifetime (LTV) profitability on consumer promotions.

Greater New York City Area

Oversee financial strategy, forecasting and strategic rate base planning for consumer marketing on 8 titles, including Food & Wine, Travel + Leisure, SkyGuide, Entertainment Weekly, InStyle, Essence, People StyleWatch, SkyGuide and Health.

Greater New York City Area

Oversaw retention marketing promotions, customer service and fulfillment related to existing customer base of three magazines including Food & Wine, Travel + Leisure and SkyGuide. Set financial strategy and manage budgeting and forecasting for all consumer marketing sources. Responsibilities include improvement of customer loyalty and engagement using consumer research and testing of retention and billing promotions; improvement of subscription profitability; maintaining a healthy file mix for both print and digital editions, management of rate base and upholding strategic goals of each brand and the consumer marketing department.