Barbara Ward Email & Phone Number

Windsor, Co, Us

 Collaborate with cross-functional teams, executives, and corporate partners to develop and execute compelling, effective marketing promotions to advance strategic goals. Partner with project leads to ensure timely review processes and completion of creative projects, managing resources and deliverables efficiently. Facilitate the development of engaging, consistent brand identity, messaging, and design. Transform ideas into reality through creative campaigns that capture the essence of complex healthcare technologies. Ensure creative assets align and remain relevant with current competitive environments.

 Facilitate the development and implementation of engaging, consistent brand identity, messaging, and design. Create and maintain consistent corporate branding standards and messaging. Brainstorm strategies and write and design engaging promotional materials that align with strategic goals and communicate effectively with current and potential clients.  Research and write copy for signature program teaching content. Conceptualize and design engaging participant workbooks. Collaborate with external vendors to maintain dynamic website content and design.  Ensure creative assets align and remain relevant with current competitive environments.

 Managed, mentored, and provided oversite for a team of seven communication specialists and graphic designers in two hospital locations. Fostered team camaraderie, collaboration, creativity, connection, and skill development. Developed relationships and acted as main contact for directors and managers requiring communications and marketing assistance over a five-hospital region. Enhanced the quality and impact of marketing materials by streamlining and maintaining high standards for design and creativity. Multi-tasked as a copywriter, designer, project manager, and team supervisor, believing that true leadership requires leaders to “step up and do” rather than solely direct.

 Developed and maintained strong, trusting relationships with clients. Worked with clients to evaluate goals and strategies and develop communications plans that incorporated actions to achieve organizational goals.  Wrote copy for press releases, print and radio advertisements, fact sheets, and other collateral materials for diverse client industries. Acted as liaison between clients and the internal design team to develop compelling promotional materials that aligned with strategic communication objectives.  Coordinated production of printed materials with external vendors and ensured the final product exceeded the client’s expectations.

Bachelor Of Arts (Ba), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts - Ba, Journalism And Public Relations