Chief Data Officer
CurrentAs the inaugural Chief Data Officer at William & Mary, Barbara leads W&M data governance, the Institutional Research and Data & Analytics teams. Her team generates data insights that directly improve decision-making across the institution, supporting excellence in university operations, teaching, learning, and research.One of the biggest challenges she faces is operationalizing data governance within the complexity of an academic environment. Barbara focuses on fostering active data ownership and enabling effective, cross-organizational decision-making. To achieve this, she implements a streamlined process that addresses business data challenges, facilitates recommendations, and ensures inclusive consultation while keeping teams focused and nimble. Every member of the William & Mary community has one or more roles in driving data-informed decisions that support academic and operational goals.These efforts are crucial to the success of William & Mary’s Workday HR and Finance implementation, supporting the university’s broader digital transformation objectives. By aligning KPIs with Vision 2026 through data analytics and quality improvements, her data governance framework drives institutional excellence and ensures the achievement of the university’s goals.
