Barbara Abbey, Mba Email & Phone Number

Denver, Colorado, United States

Denver, Co

The national office of March of Dimes closed its Colorado office on August 17, 2020, due to overall organizational revenue shortfalls from COVID-19. While I am deeply saddened to see this amazing organization lose its footprint in Colorado, I am excited to pursue a new leadership and development role with a nonprofit or for profit organization.At March of Dimes, I served as the territory executive responsible for leading and mentoring a high quality, mission focused team of 7 staff and a team of 14-20 dedicated leadership volunteers to achieve targeted revenue, mission and advocacy goals. Not only was I responsible for ensuring the revenue goals of my territory were met, but I was also responsible to be the primary voice and ambassador for March of Dimes, lead mission outreach and investment support conversations and keep a close pulse on advocacy and legislative activities throughout the area for policies that could impact moms and babies – negatively and positively. • Created numerous opportunities for new and enhanced revenue streams, targeting major gift and individual giving prospects, corporate support, grant funding, peer to peer fundraising and workplace giving • Implemented metrics-based, revenue forecasts which have enabled my teams of development directors, managers and coordinators to focus their attention, week by week and month by month, on the strategies and tactics of most relevance • Elevated opportunities for corporate and grant-funding organizations to provide financial/partnership support for local, community-based mission programs • Identified, recruited and stewarded highly engaged and effective volunteer boards and committees, enabling them to achieve their desired level of involvement and support

Centennial, Co

Lead development/fundraising activities to achieve revenue budgets and support the mission and vision for the national organization. Provide direction, mentoring and leadership to three-person development staff. • Overall responsibility to achieve organization’s revenue budget of $3.4 million through a wide variety of development activities -- Strategic partnership revenue of $1.5 million: Driven from new and existing corporate partnerships, grants, cause marketing and event sponsorships -- Donor development revenue of $1.2 million: Achieved from individual and major gift appeals (direct mail, online, social media), peer to peer fundraising, nationwide mass market events (Comeback Trail 5K series), “Do It Yourself” fundraising events, workplace giving, etc. -- Other revenue of $700,000: Achieved from professional membership programs, brochure sales and advertising revenue from the quarterly StrokeSmart™ magazine• In partnership with CEO and executive leadership team, create and foster an organizational culture of philanthropy • Participate with the CEO and VP Finance and Administration in the annual organizational budgeting process; responsible for oversight of Development budget and expenses• Work with VP Programs to define high impact educational programs, then secure outside funding to deliver the programs to stroke survivors, caregivers, healthcare professionals and all those potentially impacted by stroke• Work with Director of Marketing to ensure all marketing-related communications deliver the appropriate messages via printed brochures, annual report, direct mail, association website, social media, email, donor impact statements, etc. • Manage the National Stroke Association’s Community Health Charity funding opportunities ensuring timely and accurate program submissions• Oversee volunteers responsible for donor outreach, prospective partner research and identification

Centennial, Co

Denver, Co

Strategic and tactical oversight of 11-person development department. Responsible for the creation, development and execution of mass market and individual donor fundraising events designed to generate more than $2.5 million • Member of senior leadership team working closely with the departments of programs, marketing, finance/IT/operations, advocacy and diversity & inclusion• Placed development team on track to achieve 85% growth YoY in departmental fundraising revenue ($1.35M in 2014 to $2.50M in 2017)• Organization and chapter-based leader of Corporate Initiative efforts, responsible for cultivation and stewardship of new and existing corporate partners• Created new position of Director, Regional Walks designed to provide dedicated focus and oversight to 10 regional Walks to End Alzheimer’s; promoted existing development coordinator into this key leadership role to exceed $975,000 in regional revenue (average of 20% increase over 2016)• Successfully completed the hiring and training of 7 new development coordinators/managers in 2015 and 2016, while maintaining regional and local volunteer leadership and successful execution of all Chapter events• Created targeted, event-specific revenue forecast processes and procedures which enabled the department to focus on weekly and monthly revenue goals• Trained department staff to: identify key fundraising team leaders and individuals, steward a more collaborative relationship with these key fundraisers and continually prospect and recruit new fundraisers

Greater Denver Area

Self-employed business owner managing a variety of project-based opportunities: • Managed the client interactions, presentations, consultative sales process for a health/wellness organization • Independent style consultant for custom men's clothing company • Sales consultant for women's fashion accessories • Sales representative for AFLAC supplemental insurance benefits • Traffic/Production manager for a small advertising firm in Denver with supervisory responsibilities of graphic designer, web developer, social media coordinator and marketing/sales coordinator

Englewood, Co

• Directed engagement strategies, tactics, value proposition and activities for 22,500 members • Monitored engagement metrics, member satisfaction surveys, annual conference attendance and online community participation to identify areas for improved membership recruitment and retention • Managed member benefit portfolio, with special emphasis toward online member community • Key member of MGMA-ACMPE merger working groups and presentations to Board of Directors

Greater Denver Area

• Primary marketing and product manager for dialyzer segment within US, Canada & Mexico• Conceived and managed marketing research to ensure successful launch of new product line• Conceptualized and executed innovative sales contest resulting in 5% growth in market penetration and driving 7-10% growth in product line revenue• Executed an improved product conversion program achieving a 95% conversion rate of existing customers

Greater Denver Area

• Contract (temp to perm) opportunity within the organization's corporate marketing department• Created comprehensive strategic marketing plans and PR programs to execute the "Consumer Health Solution" and the "Physician/Hospital Order Set Solution" • Maintained internal and external marketing websites for sales teams, current/potential customers and product development managers

Broomfield, Co

• Managed international program team responsible for upgrades and quality control of corporate online support site • Designed, executed and managed new vendor management process providing visibility into $2.1M vendor outsourcing program• Created “Preferred Vendor Program" achieving first-year savings of $840K, stabilized RFP process, and established guidelines for vendor participation in program

Boulder, Co

.• Created and led execution of bi-annual industry conference program targeting 25,000 to 40,000 attendees • Managed $4M annual budget and 4-person conference development team• Oversight of more than 100 conference and special event volunteers• Achieved record attendance and 20% growth in revenue at 2 annual trade show conferences and first-ever industry financial conference• Directed the $10M acquisition of a small conference company and launch of new product line

Sarasota, Florida Area

• Initiated and launched corporate sponsorship program, increasing ROI by average 15%• Identified new market opportunities and executed new conference programs driving increased revenue • Oversaw staff of two and three sales managers • Directed $3MM budget

Park City, Ut

• Built corporate marketing department from ground up• Supervised $5MM budget and staff of two• Led market research & agency management for launch of new company logo and branding initiatives• Worked closely with national field sales reps providing new marketing collateral and increasing sales by 20%

Project Management, Certificate

Mba, Marketing, Organizational Management

Bachelor Of Science, Business Management, Marketing, Finance