Twirl was founded after more than a decade of leading and mentoring communications and marketing teams in the PR and branding industries with a proven track record of achievements. With a passion for brand building and performance marketing, Twirl is fueled by creativity and innovation with a goal to drive brand awareness toward action-oriented outcomes. Past and present clients include public relations and social management agencies, beauty brands, hospitality brands, and nonprofits. + Conceptualize and execute innovative 360-degree activations and marketing campaigns to drive growth, generate exposure, and optimize storytelling.+ Secure and collaborate with cross-functional partners to maximize various strategies, connectivity, and campaign effectiveness.+ Oversee and collaborate with in-house and outsourced marketing and social management teams to create, nurture, and expand brand storytelling across multiple channels. + Work closely with graphic design teams to brainstorm, provide guidance and encouragement, oversee branding and positioning, and create dynamic designs that motivate and inspire. + Oversee influencer relations and brand events in collaboration with brand social and marketing teams to support key product launches and brand initiatives, as well as capitalize on seasonal moments. + Manage creative and traditional advertising communications and identify opportunities.+ Identify and manage thought-leadership opportunities. + Oversee client B2B operations and collaborative partnerships.+ Draft and distribute long and short form content on behalf of brand clients, and manage public relations media responses, as needed.+ CEO Contributing Columnist ghostwriter published on Forbes & Entrepreneur digital.

+ Editor and head writer for the launch of a community lifestyle publication. + Conceptualized and directed editorial content including storyline concepts, seasonal themes, interviews, feature writing, page design, layout and order of content.

+ Mentored agency teams in creative strategy and storytelling to secure significant press opportunities and create innovative brand activations with strong ROI.+ Identified editorial angles and opportunities for earned and owned media.+ Drafted long and short form content among national beauty media.+ Led multi-channel PR activation and campaign ideation to secure new agency clients.

+ Collaborated cross-functionally to develop campaigns and storylines for internal and external marketing purposes that drove new memberships & retained existing clients.+ Developed SMC Perks Program bolstered by strategic community partnerships.+ Identified editorial angles to pitch and secured local media placements.+ Led strategy behind digital marketing initiatives.+ Spearheaded local presser campaign to re-open health clubs post-covid.

+ Managed a dynamic agency PR team overseeing a portfolio of mass beauty brands including Revlon, Hard Candy, Ardell, and Walgreens Beauty spanning multiple categories.+ Led creative strategy for agency clients to include PR angles, brand activations, event conception and execution, and press outreach. + Collaborated with agency President and Revlon leadership to secure and promote the Revlon Sinful Colors x Kylie Jenner collection. + Conceptualized and led the most successful media desk side campaign in agency history.+ Implemented and managed an agency internship program.+ Rebranded the agency and revamped business development strategies.+ Prioritized and developed company culture resulting in greater efficiency, workplace enjoyment, team loyalty, and new growth opportunities.