Barbara Price

Barbara Price Email and Phone Number

Strategic UX/CX Leader | Transforming Digital Experiences, Innovating Products, & Driving Growth | Certified Leadership & Life Coach | Championing Growth Mindset Leadership @ Fidelity Investments
Barbara Price's Location
Cary, North Carolina, United States, United States
About Barbara Price

WHAT I DO: I have been an active contributor in the growing field of user experience research and design for more than 20 years, first as a maker, then as a strategic consultant, business partner, and thought leader. Throughout my career, I gained hands-on experience in design, development, and business roles in several very different industries. Most recently, I rose quickly to an executive leadership role at Fidelity, where I have a long track record of success designing and improving features, experiences, and interfaces for everyone who uses our products.WHY IT MATTERS: There are always multiple solutions to a problem, so I challenge myself—and my team—to think both creatively and pragmatically about our work. Expertise in design is only one piece of the puzzle; a truly exceptional UX leader can also innovate across technology, business, and product domains. As a frequent consultant on UX/CX projects and initiatives, I excel at visualizing the entire landscape of an experience, understanding how it connects to other experiences, and making strategic changes that cascade through the whole journey.MY LEADERSHIP PHILOSOPHY: Although my first love will always be design, my proudest legacy is the strong teams and cultures I have built over the years. At Fidelity, I am a sought-after mentor who has helped many people to discover and amplify their strengths. I teach people to tell compelling stories, build trust and respect with multidisciplinary peers, navigate challenging projects with confidence, and constantly generate groundbreaking new ideas. WHERE I EXCEL: Designing Customer-Centric, Human-Centered, Data-Informed Digital Products ✯ User Experience (UX) Strategy at Enterprise Level ✯ Investing in Customer Experience (CX) Improvements ✯ Product Development Lifecycle Management ✯ User Research & Workshops ✯ Data Analytics & Data Storytelling ✯ Integrating Personalization & Machine Learning Technologies ✯ User Interface (UI) Design, Web Design, & Graphic Design

Barbara Price's Current Company Details
Fidelity Investments

Fidelity Investments

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Strategic UX/CX Leader | Transforming Digital Experiences, Innovating Products, & Driving Growth | Certified Leadership & Life Coach | Championing Growth Mindset Leadership
Website:
fidelity.com
Employees:
10
Company email:
Johrenk7@gmail.com
Barbara Price Work Experience Details
  • Fidelity Investments
    Vice President, User Experience Design, Personal And Workplace Investing
    Fidelity Investments Dec 2021 - Present
    Boston, Ma, Us
    In this senior leadership role, spearhead enterprise-level product and user experience (UX) design. Member of the product leadership team.⇨ Led customer journey mapping across the entire enterprise and hosted a design-thinking workshop with 40+ product partners. Then, defined a set of enterprise-level, holistic, modular, and reusable experiences to seamlessly guide users through virtually any digital journey.⇨ Served on a four-person recruiting team that doubled the size of the design organization in three quarters.⇨ Led a design team to develop and release a mobile application that helps young investors to spend and save more mindfully.
  • Fidelity Investments
    Director, User Experience Design, Personal And Workplace Investing
    Fidelity Investments Dec 2018 - Dec 2021
    Boston, Ma, Us
    Led a team of seven designers who developed UX strategy in five high-growth product areas. Served on a strategic leadership team that created a more relevant, personalized, and dynamic platform experience, which drove significant improvement in user engagement, unique site visitors, and new account openings.
  • Fidelity Investments
    Portfolio Lead, User Experience Design, Employer Digital Experience
    Fidelity Investments May 2018 - Dec 2018
    Boston, Ma, Us
    Established an all-new, high-performing UX design team that oversaw UX strategy for several product areas. Led the design team, in collaboration with product, to develop an experience governance model with clear guidelines that allowed teams to scale designs while maintaining design integrity. Influenced teams to adopt this model and implement the new design system in their workflows.
  • Fidelity Investments
    Principal, User Experience Design, Health & Welfare Employer Digital Experience
    Fidelity Investments Sep 2017 - May 2018
    Boston, Ma, Us
    Served as the lead designer on a new annual enrollment portal for employers supporting health benefits for their employees. Designed an all-new homepage and UX with a reusable, modular design for a benefits administration platform, which increased CSAT by 2%.⇨ Defined the North Star vision for the product roadmap: Mapped the customer journey, held associate interviews, and facilitated a 25-person design-thinking workshop.⇨ Attended client advisory board meetings, ran customer-needs and design-thinking workshops, performed concept validation research, and analyzed data from user feedback.
  • Lexisnexis
    Lead Product Designer
    Lexisnexis Apr 2014 - Sep 2017
    New York City, Ny, Us
    Redesigned the market-leading customer relationship management (CRM) and business development product suite. Piloted design-thinking processes, which enhanced collaboration between product and five software development teams and improved delivery of incremental experiences toward the end vision. Key achievements:⇨ Reduced development costs and accelerated time-to-market for two product offerings by building a modular design language library and co-creating reusable UI component standards.⇨ Partnered with the software development team to gather requirements and design and deliver a dynamic, real-time dashboard (a custom feature for a law firm) in just three weeks.
  • Syngenta
    Lead Experience Designer
    Syngenta Oct 2012 - Feb 2014
    Basel, Basel, Ch
    In this consulting position, advised UX designers on an enterprise project to develop digital technologies to track the crop journey from seed to harvest. Defined a set of design standards, including UX design principles and a style guide for web-based applications. In addition, conducted heuristic evaluation of existing applications based on industry standards and recommended changes to improve usability.
  • Quintiles Transnational
    Lead User Experience Designer
    Quintiles Transnational Mar 2011 - Oct 2012
    Durham, North Carolina, Us
    Designed end-to-end concepts by delivering interaction diagrams, workflows, wireframes, high-fidelity designs, and prototypes for a flagship web portal to be used by doctors and other medical professionals during clinical drug trials. Mentored designers and analysts.
  • Bloomberg
    Ux Designer & Business Analyst
    Bloomberg Dec 1997 - May 2010
    New York, Ny, Us
    Led a team of business analysts and designers to design improved experiences for all internal and external web products, including Bloomberg.com. Delivered an entirely new web design for the Bloomberg Japan website and streamlined the career application process, which increased the applicant pool by nearly 100%.

Barbara Price Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Fine Art And Graphic Design
  • Rider University
    Rider University
    Education (K-8)

Frequently Asked Questions about Barbara Price

What company does Barbara Price work for?

Barbara Price works for Fidelity Investments

What is Barbara Price's role at the current company?

Barbara Price's current role is Strategic UX/CX Leader | Transforming Digital Experiences, Innovating Products, & Driving Growth | Certified Leadership & Life Coach | Championing Growth Mindset Leadership.

What schools did Barbara Price attend?

Barbara Price attended University Of Wisconsin-Madison, Rider University.

Who are Barbara Price's colleagues?

Barbara Price's colleagues are Misty Smeltzer, Jonathan Bennett, Nathan Wall, Julia Barbosa, David Curtis, Kalkidan Melaku H., April Wiaczek.

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